A Sense of Mission: Defining Direction for the Large Corporation

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A Sense of Mission reveals how 50 U.S., Japanese, and European companies survived troubled economic times through good corporation mission statements and steady leadership. It explores how Johnson & Johnson thrived even after product-tampering, while redefining British Airways' customer-service mission revitalized that sagging company.

A Sense of Mission: Defining Direction for the Large Corporation 1992, Addison Wesley Publishing Company, Reading, MA

ISBN-13: 9780201608007

Hardcover

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