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This monograph is a formal account of the structure and organization of a large Japanese advertising agency. Based on a year's fieldwork in a Tokyo-based agency, the book presents a case study of an advertising campaign to outline the complex relations that exist between different divisions (Account, Planning, Marketing, Creative) within an advertising agency, and between the agency and the client, on the one hand, and the agency and media, on the other.

A Japanese Advertising Agency: an Anthropology of Media and Markets 1996, University of Hawaii Press, Richmond

ISBN-13: 9780824818739

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A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, Routledge, London

ISBN-13: 9780700705030

Trade paperback

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A Japanese Advertising Agency: An Anthropology of Media and Markets 1996, Routledge, London

ISBN-13: 9780700703319

Hardcover

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