A Guide to Empirical Research in Communication: Rules for Looking

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Written in a conversational tone and illustrated throughout with interesting examples, A Guide to Empirical Research in Communication is an easy-to-understand and refreshing introduction to the topic. Class tested for several years, this text engages students in the research process. John Sumser explains difficult scientific and statistical concepts in a simple, straightforward manner and looks at how the rules of looking are applied in four different areas of study: field research, experimentation, survey research, and ...

A Guide to Empirical Research in Communication: Rules for Looking 2000, Sage Publications, Inc, Thousand Oaks

ISBN-13: 9780761922223

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