Professional football is one of the most popular television 'genres' worldwide, attracting the support of millions of fans, and the sponsorship of powerful companies. In A Game of Two Halves, Cornel Sandvoss considers relationship with television, its links with transnational capitalism, and the importance of football fandom in forming social and cultural identities around the globe, to present the phenomenon of football as a reflection postmodern culture and globalization.Through a series of case studies, based in ...

A Game of Two Halves 2003, Routledge, London, England

ISBN-13: 9780415314855

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