A Framework for Marketing Management

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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches ...

Framework for Marketing Management 2015, Pearson

ISBN-13: 9780133871319

6th edition

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Framework for Marketing Management 2011, Pearson

ISBN-13: 9780132539302

5th edition

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A Framework for Marketing Management 2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136026600

4th edition

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A Framework for Marketing Management 2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131452589

3rd edition

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A Framework for Marketing Management 2006, Prentice Hall, New Jersey

ISBN-13: 9780132303897

3rd edition

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A Framework for Marketing Management 2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131001176

2nd edition

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Framework for Marketing Management 2001, Prentice Hall, New Jersey

ISBN-13: 9780130318954

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A Framework for Marketing Management 2000, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130185259

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A Framework for Marketing Management Pearson Prentice Hall

ISBN-13: 9780136026679

4th edition

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