A Critical Discourse Analysis of South Asian Women's Magazines: Undercover Beauty

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This intriguing book applies Critical Discourse Analysis to a range of South Asian women's lifestyle magazines, exposing the disconnection between the magazines' representations of South Asian women and the lived realities of the target audience. The author challenges the notion that discourses of freedom and choice employed by women's magazines are emancipatory, demonstrating instead that the version of feminism on offer is a commodified form which accords with the commercial aims of the publications. McLoughlin ...

A Critical Discourse Analysis of South Asian Women's Magazines: Undercover Beauty 2017, Palgrave MacMillan, London

ISBN-13: 9781137398772

2017 edition

Hardcover

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