A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

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This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression ...

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 2018, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783662567067

3rd edition 2019

Hardcover

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 2016, Springer

ISBN-13: 9783662519813

2nd Softcover Reprint of the Origi edition

Trade paperback

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics 2014, Springer-Verlag Berlin and Heidelberg GmbH & Co. K, Berlin

ISBN-13: 9783642539640

2nd edition 2014

Hardcover

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