8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

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Starting with Teletubbies, the itsy bitsy Entertainment Company has grown from a tiny startup to a major merchandising empire in the child entertainment market. Its founder and CEO reveals the unique marketing strategies behind the company's phenomenal growth.

8 Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top 2000, McGraw-Hill Companies

ISBN-13: 9780071362412

Hardcover

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