50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture

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In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by leading communication and cultural theorists, such as Saussure, Levi-Strauss, de Certeau, McLuhan, Postman, and many others. Organized in fifty short segments, this concise guide covers a wide range of important ideas from psychoanalysis and semiology to humor, "otherness," and nonverbal communication. Berger's clear explanations surround this assortment of influential writing. This engaging, accessible book is ...

50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture 2006, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742541085

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50 Ways to Understand Communication: A Guided Tour of Key Ideas and Theorists in Communication, Media, and Culture 2006, Rowman & Littlefield Publishers, Lanham, MD

ISBN-13: 9780742541078

Hardcover

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