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5 Giants of Advertising


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This work details history of advertising through five of the world's most influential figures in the field: Lasker, who changed the consumer habits with campaigns for Palmolive and Lucky Strike; Burnett, who gave life to characters such as the Marlboro Man and the Green Giant; Bleustein-Blanchet, the Frenchman who earned a place at the side of the US giants; Ogilvy, who brought British style to American advertising; and Bernbach, who invented a new style of advertising, inspiring creative work for clients such as Levy's ...

5 Giants of Advertising 2001, Assouline, New York, NY

ISBN-13: 9782843232497

Unknown binding