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22 Immutable Laws of Branding

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This is the definitive text on branding. The renowned marketing guru and bestselling author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand. Think Nike, Hoover, Xerox and Kleenex and you're thinking brands in the biggest and most lucrative sense. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is, how do you do it? Renowned marketing strategist ...

The 22 Immutable Laws Of Branding 2000, Profile Books Ltd, London

ISBN-13: 9781861976055

Main

Paperback

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The 22 Immutable Laws of Branding 2000, HarperCollins Business, London

ISBN-13: 9780006531296

New edition

Mass-market paperback

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The 22 Immutable Laws of Branding 1999, HarperCollins Business, London

ISBN-13: 9780002570459

Hardcover

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