2,239 Tested Secrets for Direct Marketing Success

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In this volume, over one hundred of the worl d''s leading direct mail authorities explain their time-teste d rules for every aspect of direct marketing, including tele vision, the Internet, letters, alternate media, and telemark eting. '

2,239 Tested Secrets for Direct Marketing Success 1998, McGraw-Hill Companies

ISBN-13: 9780844230078

Hardcover

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