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101 Things I Learned(r) in Advertising School

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101 Things I Learned(r) in Advertising School - Arrington, Tracy, and Frederick, Matthew
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"The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How ...

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101 Things I Learned(r) in Advertising School 2018, Crown Publishing Group (NY)

ISBN-13: 9780451496713

Hardcover