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100 Things Every Designer Needs to Know about People

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100 Things Every Designer Needs to Know about People - Weinschenk, Susan
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If you want to design intuitive and engaging web sites, apps, print materials or products, then you need to know the psychology that underlies people's behaviour. 100 Things Every Designer Needs to Know About People explores both the foundational and the latest research in the psychology of the conscious mind and applies it to design. This book is not just a set of guidelines, but a deep dive into what makes people tick. Dr. Weinschenk shares the psychology research and shows lots of examples so that you can design ...

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100 Things Every Designer Needs to Know about People 2020, New Riders Publishing

ISBN-13: 9780136746911

2nd edition

Trade paperback

100 Things Every Designer Needs to Know about People 2011, New Riders Publishing

ISBN-13: 9780321767530

Trade paperback