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How to master the art of selling
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Tom Hopkins
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure. His techniques have all been tried and tested on the firing line of sales work and are positive and practical. His book ...
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SPIN-selling
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by
Neil Rackham
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; and open questions are more effective than closed questions. All false, says Neil Rackham. He and his team studied more ...
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Selling the Invisible: A Field Guide to Modern Marketing
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by
Harry Beckwith
Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? ...
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Framework for Marketing Management
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Philip Kotler
For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful ...
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Greatest Salesman in the World
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by
Og Mandino
The long-awaited successor to Mandino's multi million-copy bestselling classic answers the questions raised more than a decade ago: What happened to the little camel boy turned "greatest salesman in the world"? And to the ten scrolls he passed on to Paul?
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and CL
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by
Jeffrey J Fox (Read by)
Fox, author of HOW TO BECOME CEO, offers up 50 short pieces designed to help increase sales by creating a more effective sales force. HOW TO BECOME A RAINMAKER walks readers through these commandments, ending with a case study of one salesman's journey.
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Little Red Book of Selling: 12.5 Principles of Sales Greatness: How to Make Sales Forever
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by
Jeffrey H Gitomer
Until now, there has been no definitive "little red book" for the millions of sales-people across the globe. In the tradition of Harvey Penick's Little Red Book, New York Times bestseller and the best selling sports book of all time. The Little Red Book of Selling by sales master Jeffrey Gitomer fills that void with an edgy, practical, and fun ...
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The Mindbody Prescription: Healing the Body, Healing the Pain
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John E Sarno, M.D.
Contending that most pain is psychosomatic, the author reveals how the emotions act on the brain to produce physical ailments and offers a therapeutic program focusing on reducing negative feelings.
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The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
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by
Chet Holmes
Holmes has been named one of the top 20 change experts in the country by "Industry Week." He helps clients blow away both the competition and their own expectations with one piece of advice: focus. The author shows the 12 key strategies organizations can use to improve business.
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How I raised myself from failure to success in selling
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by
Frank Bettger
What are the selling secrets that raised Frank Bettger from initial failure to unparalleled success, and fame, as one of the highest paid salesmen in America? Encouraged to tell his story by admiring colleague Dale Carnegie, Bettger reveals his proven success formula so that you too can work magic with sales - and multiply your income and ...
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Endless Referrals: Network Your Everyday Contacts Into Sales
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by
Bob Burg
Once upon a time, "networking" meant shaking hands and passing out business cards. But in a sell-saturated world of junk faxes and telemarketing, virtually everyone - from sales reps to self-employed psychotherapists - needs a tested system for building lucrative contacts, one that sets them apart from the pack. "Endless Referrals" provides such a ...
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Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success
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by
Jeffrey Gitomer
Every business winner has one thing in common: a YES! Attitude that's powerful enough to help them achieve the impossible! You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one. As the world's Number 1 expert in selling, Gitomer knows more about attitude than anyone. Now he's ...
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Retailing Management
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by
Michael Levy
"Retailing Management" by Levy and Weitz is the best-selling textbook in the retailing market. Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and ...
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Zig Ziglar's Secrets of Closing the Sale
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Zig Ziglar
Zig Ziglar focuses on the art of persuasion in sale, and provides tips from successful salespeople.
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Selling 101: What Every Successful Sales Professional Needs to Know
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by
Zig Ziglar
Describes the basics of effective persuasion to enable sales professionals to overcome reluctance and sell by design, not chance.
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Services Marketing: People, Technology, Strategy
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by
Christopher H Lovelock
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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by
Robert B Miller, Stephen E Heiman, Tad Tuleja
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Swim with the Sharks Without Being Eaten Alive
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by
Harvey MacKay
Swim with the Sharks is an extraordinary treasure chest of information to apply to business, to life, to relationships, and to goals. Hundreds of thousands of Americans have already learned how to outsell, outmanage, and outnegotiate the competition with the hardcover of this unique business blockbuster. The paperback is bound to have--and cause- ...
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Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
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by
Jack Mitchell
A master of customer service reveals his proven secrets to developing long-standing relationships and customer loyalty by making business personal.
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How to Sell Anything to Anybody
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by
Joe Girard
Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, ...
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Over the Top
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by
Zig Ziglar
Culminating over 20 years of experience since writing "See You at the Top", Zig Ziglar has here revised and updated his book, "Over the Top". The text includes advice for success and happiness - how to be happy, prosperous, secure, have peace of mind and good family relationships.
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Selling: Building Partnerships
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by
Professor Barton A Weitz
This text focuses on the partnership/relationship theme in selling. It places emphasis on diversity, includes international selling perspectives and learning aids include role-play exercises, Internet exercises, case studies, sales rep profiles and different selling scenarios.
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Beyond Selling Value: A Proven Process to Avoid the Vendor Trap and Become Indispensable to Your Customers
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by
Mark Shonka, Dan Kosch
Featuring success stories culled from dozens of real-life selling challenges, this handbook takes the reader out of the world of dry, textbook selling and onto the corporate front lines. using battle-tested strategies as a guide.
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The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
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by
Neil Rackham
Put into practice today's winning strategy for achieving success in high-end sales! "The SPIN Selling Fieldbook" is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands ...
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Selling Today: Creating Customer Value
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by
Gerald L Manning, Barry L Reece
For the introductory level course in sales, personal selling, and/or a tele-course in selling. This best-selling text offers a blend of time-proven fundamentals and new practices needed to succeed in today's information economy. The ninth edition provides comprehensive coverage of consultative selling, strategic selling, partnering, and value ...
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