This title does not assume any existing publishing, design, or networking knowledge from the reader. It simply describes how to create and publish attractive, useful pages on the WWW, even without HTML. This unique approach helps readers decide what to do before getting committed to a Web page. It covers publishing do's and don'ts, VRML, HTML, ...
"The JavaScript Bible, Gold Edition" covers the new powerful functionality JavaScript gains with the release of the new fifth generation revisions of Internet Explorer and Netscape Communicator. The book includes all the great content included in the "JavaScript Bible, 4th Edition", an international bestseller, plus over 400 pages of new material. ...
Facebook is the wildly popular, free social networking site that combines the best of blogs, online forums, photo sharing, clever applications, and interaction among friends. The one thing it doesn't have is a user's guide to help you truly take advantage of it. Until now. "Facebook: The Missing Manual" gives you a crystal clear and entertaining ...
"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to ...
The nation's foremost expert in the new science of networks takes readers on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought.
Part of our "New Perspectives" Series, this new edition offers a case-oriented, problem-solving approach for learning the basic to more advanced features of the Internet.
Absolute Beginner's Guide to eBay(R) Fifth Edition Michael Miller No prior eBay experience necessary! Absolute Beginner's Guide to eBay will show you how to successfully bid and sell on eBay, the world's largest online auction site. eBay expert Michael Miller walks you through the process of buying and selling any type of item on eBay. You'll ...
Simply put, Hypertext Markup Language (HTML) is the magic Web authors use to create readable, attractive pages for all the world to see. At first glance, building Web pages may seem to require years of arduous training, advanced aesthetic capabilities, and hours of exhausting trial-and-error exercises. But if you can tell somebody how to drive ...
JavaScript is a scripting language that enables you to enhance static web applications by providing dynamic, personalized, and interactive content. This improves the experience of visitors to your site and makes it more likely that they will visit again. You must have seen the flashy drop-down menus, moving text, and changing content that are now ...
When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed ...
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies ...
Organized alphabeticallyfrom Abalone to Zippersand filled with clear, hands-on illustrations, this easy-to-use, money-saving guide helps anyone tackle everyday problems around the house, gives solid answers to medical and legal questions, instructions for learning practical skills of all kinds, advice for emergencies, and more. A complete index ...
Web Services is the latest trend to hit the software industry. It promises to promote interoperability among disparate applications; i.e., applications written in different languages and running on diverse platforms. This book covers Web services protocols SOAP, WSDL, UDDI and the J2EE APIs that are used with these protocols including: JAX-RPC, ...
Plan and launch your PPC campaign and keep track of its progress. If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and ...
The first book to explore the hot new science of networks and their impact on nature, business, medicine, and everyday life. }In the 1980's, James Gleick's Chaos introduced the world to complexity. Now, Albert-Lszl Barabsi's Linked reveals the next major scientific leap: the study of networks. We've long suspected that we live in a small world, ...
As both the Web itself and the browsers used to navigate it mature, work-arounds that compensate for the myriad factors that affect Web page appearances no longer cut it. Users expect Web pages to look beautiful regardless--and with the fifth edition of this popular Visual QuickStart Guide, readers can make their Web pages comply. By following the ...
"Professional Ajax, 2nd Edition" provides a developer-level tutorial of Ajax techniques, patterns, and use cases. The book begins by exploring the roots of Ajax, covering how the evolution of the web and new technologies directly led to the development of Ajax techniques. A detailed discussion of how frames, JavaScript, cookies, XML, and XMLHttp ...
Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access ...
An essential guide for anyone who conducts research on the Internet-including librarians, teachers, students, business professionals, and writers-this fully revised handbook details what users must know to take full advantage of Internet search tools and resources. From emerging search tools Ask.com and Windows Live to standbys Google and Yahoo!, ...
With more than 75 of the Fortune 100 companies using it (and more than 10,000 organizations employing it worldwide), it's pretty much a given that if you're developing applications for the Web, you're going to need to know ColdFusion at some point! Not to worry: Macromedia ColdFusion MX 7 Web Application Construction Kit provides everything you ...
In this accessible account, an Internet pioneer describes how he designed the World Wide Web and shares his hopes for its social and technological future. Berners-Lee recounts the early days of creating a hypertext-linked network that would eventually fundamentally change business and culture, and documents his work at the nonprofit World Wide Web ...
"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do ...
A case-based, problem-solving approach to learning how to use HTML to program with JavaScript and Cascading Style Sheets and learning how to use XML with coverage of DTDs, namespaces, and schemas.
For a wide variety of Web Programming, HTML, and JavaScript courses found in Computer Science, CIS, MIS, IT, Business, Engineering, and Continuing Education departments. Also appropriate for an introductory programming course (replacing traditional programming languages like C, C++ and Java) for schools wanting to integrate the Internet and World ...
"Simply the best thing in print on the subject of using the Internet in your job search." - Richard N. Bolles, author of "What Color Is Your Parachute?" Co-published in association with the world-renowned Public Library Association, the "Guide to Internet Job Searching" explores the Web's most comprehensive and informative resources, taking you ...
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