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Search Engine Optimization for Dummies
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by
Peter Kent
"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to ...
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Search Engine Optimization: An Hour a Day
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by
Jennifer Grappone, Gradiva Couzin
Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies ...
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Building Your Business with Google for Dummies
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by
Brad Hill
* The first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day * Written by a veteran For Dummies author working in cooperation with Google, which will help support the book * From selecting the right keywords to ...
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Planet Google: One Company's Audacious Plan to Organize Everything We Know
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by
Randall Stross
After Google had one of the most successful IPOs in history, in August, 2004, raising a staggering amount of cash, the company set forth on an incredibly audacious new strategy for its future, a vision so bold, large-scale and in many ways so troubling that the company has worked very hard to keep it totally under wraps. Randy Stross has achieved ...
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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by
Perry Marshall, Bryan Todd
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: Build an AdWords campaign from ...
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Make Easy Money with Google: Using the Adsense Advertising Program
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by
Eric Giguere
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non ...
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The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher
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by
Randolph Hock, Gary Price (Foreword by)
An essential guide for anyone who conducts research on the Internet-including librarians, teachers, students, business professionals, and writers-this fully revised handbook details what users must know to take full advantage of Internet search tools and resources. From emerging search tools Ask.com and Windows Live to standbys Google and Yahoo!, ...
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Google: The Missing Manual
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by
Sarah Milstein, J D Biersdorfer, Matthew MacDonald
Google.com is one of the five most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something-anything!-on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking ...
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Get to the Top on Google: Search Engine Optimization and Website Promotion Techniques to Get Your Site to the Top of the Search Engine Rankings - And Stay There
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by
David Viney
Written in a clear, non-technical, style by a leading expert in SEO (search engine optimization), GTTTOG explains techniques and strategies proven to return higher search engine rankings and sales. It addresses all aspects of search engine marketing and includes an assessment of the impact of Web 2.0 on Internet search strategies.
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Googlepedia: The Ultimate Google Resource
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by
Michael Miller
Googlepedia(R) Third Edition The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google's web and software tools. It's all inside!Google Chrome Google's new web browser Google Gadgets create your own gadgets Google Gears turn web applications into desktop ...
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How to Do Everything with Google Tools
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by
Donna L Baker
Master Google's powerful communication and business tools. Google offers a staggering number of products, extensions, and services, such as driving directions, satellite imagery, shopping, blogging, video, email, and so much more. "How to Do Everything with Google Tools" shows you how to untangle this massive web of products and how to most ...
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Search Engine Marketing
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by
Andreas Ramos, Stephanie Cota
Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales.
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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by
John Battelle
In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co ...
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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
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by
Heather F Lutze
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer ...
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The Google Way: How One Company Is Revolutionizing Management as We Know It
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by
Bernard Girard
Little more than 10 years old, Google is already a household name. The word "google" has become a part of the international lexicon, and the company is valued at nearly $100 billion. Google is one of the world's most powerful brands-an amazing success story. But how do they do it? Management consultant Bernard Girard has been analyzing Google's ...
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Google Power
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by
Chris Sherman, Sherman Chris
With this title, readers learn to push the search engine to its limits and extract the best content from Google, without having to learn complicated code. "Google Power" takes Google users under the hood, and teaches them a wide range of advanced web search techniques, through practical examples. Its content is organised by topic, so reader learns ...
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Search Engine Visibility
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by
Shari Thurow
Search Engine Visibility is not about merely obtaining top positions in search results. Rather, Search Engine Visibility is about designing, writing and creating a web site primarily for your site's visitors, and helping them find what they are searching via the major search engines, directories, and industry related sites. Most web developers ...
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Google Power Tools Bible
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by
Ted Coombs, Roderico DeLeon
Get the most thorough and comprehensive guide to Google. Expand your world with the dozens of Google tools, applications, and services you'll find in this comprehensive book. Going well beyond the basics of search, this in depth resource shows you how to access and apply every one of Google's features things like Gmail, Google Maps, and SketchUp ...
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Google Powered: Productivity with Online Tools
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by
Jerri L Ledford
Everything you need to know to get started using Google's free productivity tools is right in these pages. With a section devoted to each application, finding and using the information is easy. You'll learn to create documents, crunch numbers, e mail with Gmail, build Web sites, share photos, track calendars, and more. Harness the power of Google ...
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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO
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by
Jaimie Sirovich, Cristian Darie
Maybe you're a great programmer or IT professional, but marketing isn't your thing. Or perhaps you're a tech savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the ...
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Google Search & Rescue for Dummies
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by
Brad Hill
Be amazed at all the ways Google's at your service! Here's how to find your way through all the information Google offers. More than a search engine, Google has become a lifestyle. This book introduces you to the rest of the Google family - valuable tools such as Google Maps, Google Video, Google Earth, Google Scholar, and Gmail. Play Google games ...
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Googled: The End of the World as We Know It
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by
Ken Auletta
Auletta provides the fullest account ever told of Google's rise, shares the secret of Google's success, and shows why the worlds of new and old media often communicate as if residents of different planets.
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Google Hacks
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by
Tara Calishain, Rael Dornfest
Whether Googling to find an ex-lover or to make research easier, using the eponymous search engine can a lot of fun. GOOGLE HACKS collects numerous tips and tactics surfers can use to make search easier and more effective.
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The Truth about Pay-Per-Click Search Advertising
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by
Kevin Lee
In this book, world-renowned search marketer Kevin Lee brings together more than 50 absolutely crucial facts and insights marketers and entrepreneurs must know to successfully use pay-per-click search advertising to sell any product or service. The Truth About Pay-Per-Click Search Advertising doesn't deliver abstract theory: it delivers quick, ...
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Google for Dummies
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by
Brad Hill
The Dummies Way provides explanations in plain English; "get in, get out" information; icons and other navigational aids; tear-out cheat sheet; top ten lists; and a dash of humour and fun.
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