A renowned nutritionist takes readers on a guided tour of the supermarket, explaining the issues with verve and wit as well as a scientist's expertise and a food lover's experience. She untangles the issues, decodes the labels, clarifies the health claims, and debunks the sales hype.
Revised, updated, and more relevant than ever, the bestselling business classic by two internationally renowned management theorists shows how companies of all sizes can become the most efficient organizations possible. 20 charts.
Boyce & DiPrima's market-leading text maintains its classic strengths: a contemporary approach with flexible chapter construction, clear exposition, and outstanding problems. A reorganized structure helps to make concepts even clearer and easier to understand. An abundance of new problems have been added to the problem sets, with special attention ...
A massive disconnect exists between consumers and providers today. Consumers have a greater selection of higher quality goods to choose from and can obtain these items from a growing number of sources. Computers, cars, and even big-box retail sites promise to solve our every need. So why aren't consumers any happier? Because everything surrounding ...
This revision of Boyce and DiPrima's text maintains its classic strengths: a contemporary approach with flexible chapter construction, clear exposition, and outstanding problems. Like previous editions, this revision is written from the viewpoint of the applied mathematician, focusing both on the theory and the practical applications of ...
Written by John C. Bogle - the legendary founder of the Vanguard Mutual Fund - "Enough" offers his unparalleled insights on money, the values we should emulate in our business and professional callings, and what we should consider as the true treasures in our lives. Inspired in large measure by the hundreds of lectures Bogle has delivered to ...
This book could be the rallying cry for corporate leaders, who are turning to this dynamic management concept incorporating the best of the American, Japanese, and German enterprise models.
In a marketplace too often focused on price, "Value-Added Selling" provides sales professionals with a market-proven approach for selling customers on the inherent value of a product. Based on a value-selling model proven to work across industries and product lines, this step-by-step book explains how to define value in the client's terms, orient ...
The U.S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing costs - not to mention the stability of state and federal government budgets. In "Redefining Health Care", internationally renowned strategy expert Michael E. Porter ...
Now enhanced with the innovative DE Tools CD-ROM and the iLrn teaching and learning system, this proven text explains the "how" behind the material and strikes a balance between the analytical, qualitative, and quantitative approaches to the study of differential equations. This accessible text speaks to students through a wealth of pedagogical ...
Ace your course in Fourier analysis with this powerful study guide! With its clear explanations, hundreds of fully solved problems, and comprehensive coverage of the applications of Fourier series, this useful tool can sharpen your problem-solving skills, improve your comprehension, and reduce the time you need to spend studying. It also includes ...
There are many ways to make money in today's market, but the one strategy that has truly proven itself over the years is value investing. Now, with "The Little Book of Value Investing", Christopher Browne shows you how to use this wealth-building strategy to successfully buy bargain stocks around the world.
For introductory courses in Differential Equations. This best-selling text by these well-known authors blends the traditional algebra problem solving skills with the conceptual development and geometric visualization of a modern differential equations course that is essential to science and engineering students. It reflects the new qualitative ...
The essays in this volume are written by a distinguished and adventurous set of historians and economists who have been willing, in many cases, to step beyond their typical field of inquiry and explore the historical foundations of financial innovation. The essays are motivated by the need to place our current age of financial revolution in ...
This book presents the definitive exposition of 'prospect theory', a compelling alternative to the classical utility theory of choice. Building on the 1982 volume, Judgement Under Uncertainty, this book brings together seminal papers on prospect theory from economists, decision theorists, and psychologists, including the work of the late Amos ...
For briefer traditional courses in elementary differential equations that science, engineering, and mathematics students take following calculus. This accessible, attractive, and interesting text teaches students to first solve those differential equations that have the most frequent and interesting applications. This motivates students and ...
"Why Popcorn Costs So Much at the Movies, And Other Pricing Puzzles" unravels the pricing mysteries we encounter every day. Have you ever wondered why all movies, whether blockbusters or duds, have the same ticket prices? Why sometimes there are free lunches? Why so many prices end with '9'? Why ink cartridges can cost as much as printers? Why ...
Fundamentals of Differential Equations presents the basic theory of differential equations and offers a variety of modern applications in science and engineering. Available in two versions, these flexible texts offer the instructor many choices in syllabus design, course emphasis (theory, methodology, applications, and numerical methods), and in ...
The text of "Wage-Labour and Capital" came from lectures Marx delivered to the German Workmen's Club of Brussels in 1847, a time of great political upheaval. The relationship between wage-labour to capital is a core concept in Marx's analysis of political economy. This book is an essential, a foundation to understanding the development of Marxist ...
Janet Tavakoli takes you into the world of Warren Buffett by way of the recent mortgage meltdown. In correspondence and discussion with him over 2 years, they both saw the writing on the wall, made clear by the implosion of Bear Stearns. Tavakoli, in clear and engaging prose, explains how the credit mess happened beginning with the mortgage ...
This book builds upon the success of its first two editions which were published under the title "Professional Construction Management". This text has an excellent reputation for success in introductory courses on construction management, as well as in more advanced, detailed courses on the subject. This success stems for the authors' ability to ...
Ideal for one or two term first courses in differential equations for engineering, math, biology, and finance majors.This text strikes a balance between the traditional and the modern. It combines the traditional material with a modern systems emphasis. It offers flexibility of use that will allow faculty at a variety of institutions to use the ...
Now updated with the latest information on nutrition and food counts, this authoritative resource contains revised and expanded listings of calories, protein, cholesterol, and other contents for more than 17,000 food item entries. Revised reissue.
The creator of such brands as POM Wonderful, FIJI Water, and the Franklin Mint divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
"The Future of Competition" argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. Once passive recipients of the products and services companies created for them - customers are now active participants who actually co-create the value they receive, from products and ...
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