The organization of letters on a blank sheet-or screen-is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen ...
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or ...
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's ...
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design ...
Frederic Goudy, American type designer, once said, "Anyone who would letterspace lower case would steal sheep." To most people, this comment only adds to the perception that type inhabits a mysterious world with intricate terminology and elaborate rules; added to this are thouasands of type faces out there that all seem to look alike. Until now, ...
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design ...
Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition. ...
Approach page design in a revolutionary new way! Unlike other graphic design books, The Elements of Graphic Design reveals the secrets of successful graphic design from the unique perspective of the page's "white space." With the help of carefully selected examples from art, design, and architecture, the role of white space as a connection between ...
'I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's "Type Rules!" is one of the best. It's a book that will prove its value time and again' - Allan Haley, Director of Words and Letters, International Typeface Corporation. '"Type Rules! is a 'must-have' book for students and ...
Testimonials "The ultimate typographic tool: a concise, beautiful book that pulls together everything you need to produce great typography." --Frank Romano, RIT School of Print Media "Clear and elegant...There's no better or more useful introduction to the whole craft of typography." --Roger Black, Danilo Black, Inc. "All you've always wanted to ...
An updated and expanded edition of a classic book on 20th-century graphic design. Twentieth-Century Type surveys the significant issues that have shaped the history and evolution of typography and graphic design, showing how current typographic trends are part of a continuously changing movement that can be plotted through the decades. Generously ...
Defining typography as the mechanical notation and arrangement of language, this illustrated text offers a broad introduction to typography's history and evolution and addresses practical aspects such as legibility, scale, and formatting. Baines and Haslam (both Central Saint Martins College of Art
For courses in Typography, Desktop Publishing, and Graphics Applications. Best-selling author Robin Williams presents the basics of typography in this collection of easy-to-follow tips, techniques, and principles based on her previous hit, Beyond the Mac is not a typewriter. This book explains the logic behind the principles so you can understand ...
Specimens of 38 of the finest type families in the world are brought together in Typographic Specimens: The Great Typefaces, making it an invaluable reference tool for graphic designers, editors, art directors, production managers, desktop publishers, and students. Each type family is shown in display and text specimens with complete fonts ...
This new edition of the text first published in 1987 includes an examination of the latest technological developments in the design and composition of type, and introduces the work of some of the more recent designers to have made their mark this century. Although the skeleton shapes of the letters of our alphabet hardly change, many skilled type ...
A collection of hundreds of contemporary typefaces, introduced by the designers themselves. While countless books showcase the latest in typographical design, this one presents the best printed media from the 50 most influential foundries, revealing a wide spectrum of work - from brochures, flyers and postcards to type-specimens and posters - that ...
Combining learnable techniques with strong, inspiring artwork, "Type Cast" will teach readers how to get the most out of their tools, supplies, and even their own handwriting to create fabulous pages that fully integrate text into successful designs. With the help of professional scrapbook designers who love to play with type, readers will learn ...
Type is the bridge between writer and reader, between thought and understanding. Type is the message bearer: an art-form that impinges upon every literate being and yet for most of its history it has conformed to the old adage that 'good typography should be invisible', it should not distract with its own personality. It was only at the end of the ...
The letters of the Roman alphabet are so much a part of our everyday life that often they are taken for granted. We no longer see tham for what they really are: complex and beautifully designed symbols of enormous graphic power whose colourful history stretches back many thousands of years. The computer age has easy access to technology that ...
Seven years is a long time in any industry, but when it comes to the worlds of design and technology (and particularly the point at which the two merge), it's an eternity! No wonder, then, that you (and about a million other readers!) have been eagerly awaiting this latest update to Robin Williams' enormously popular Non-Designer's series. In ...
A comprehensive analysis of digital typography, complete with hundreds of examples of styles and setting values, that aims to be the essential reference for anyone involved with digital output. This guide includes a full synopsis of each weight and style, and a review of the current state of font technology. The advent of digital typography has ...
Since Gutenberg and his movable type heralded the world of printing, typography has been continually evolving into a graphic art. Today, thanks to computer technology, the world of graphic design is accessible to everyone. Type size, typeface, leading, boldface, italic -- all these and other typographical considerations are now a part of our ...
The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it. This carefully sequenced guide builds readers' skills and creativity in both of these areas together from the ground up. Readers will learn to observe and reflect on how type functions and develop strategies for creative ...
Design expert Jim Krause, author of the best-selling "Index" series returns with a look at type, one of the most fascinating design topics, with conferences and blogs devoted to type, the subject continues to capture the attention of designers; offering an in-depth examination of the creative and practical issues involved in all of the important ...
This 4-color guide to typography covers the history and development from its manufacturer from handcraft methods, cold metal and modern electronic photo composition including desk top publishing.
We guarantee every item's condition, as described on Alibris. If you are not satisfied that an item is as described, return your purchase for a refund.
