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Cold Calling Techniques
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by
Stephan Schiffman
After five successful years and six printings, Schiffman's book is back in a new edition that features two important sections: identifying and reaching decision makers, and rescuing "lost" calls through use of Schiffman's "Ledge" system.
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Word of Mouth Marketing: How Smart Companies Get People Talking
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by
Andy Sernovitz
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. Foreword by Seth Godin and Afterword by Guy Kawaski. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through ...
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Cold Calling Techniques That Really Work
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by
Stephan Schiffman
Field-tested techniques for reaching decision-makers, making appointments, and making a pitch--as well as invaluable advice on how to increase the number of calls, improve the closing ratio, and beat the competition.
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Dying to Call You
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by
Elaine Viets
While making the best of her telemarketing job, Helen Hawthorne thinks she hears a murder on the other end of the line and must avoid a close call with a killer. Original.
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Millionaire's Notebook: How Ordinary People Can Achieve Extraordinary Success
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by
Steven K Scott
Scott is living proof that all of us can overcome failure and rise to the top by listening to our hearts and brains--and ignoring the harsh words of critics. Scott was a corporate failure at 27. Now he is the millionaire head of a company which produces commercials and infomercials featuring such stars as Cher and Jane Fonda.
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Selling by Phone: How to Reach and Sell to Customers in the Nineties
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by
Linda Richardson
Most salespeople spend half their working lives on the phone. This comprehensive guide helps them maximize that time for two key results--dramatically higher sales and stronger customer relationships--regardless of the product or service being sold.
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Call Center Handbook: The Complete Guide to Starting, Running, and Improving Your Call Center
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by
Keith Dawson
A complete and authoritative guide, this book covers everything from buying the right equipment and software to managing agents and enhancing customer relationships. The author explains effective use of interactive voice response, email, and Web interaction.
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Strategic Electronic Marketing: Managing E-Business
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by
Brad Alan Kleindl
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing ...
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Call center management on fast forward : succeeding in today's dynamic inbound environment
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by
Brad Cleveland, Julia Mayben
This is the only book available today that provides a very readable, step-by-step guide for managing an incoming call center. The book combines theory with practical advice and is filled with over 100 charts and graphs, several case studies and an extensive glossary and index. Readers will learn how to: achieve service level with quality in an era ...
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Successful Telephone Selling in the '90s
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by
Martin D. Shafiroff, Robert L. Shook
The new and completely revised edition of Successful Telephone Selling in the 80's, updated to include information on the latest selling techniques and technologies.
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Red-Hot Cold Call Selling
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by
Paul S. Goldner
Drawing on the author's vast enthusiasm and insights acquired over a successful career, this book outlines valuable strategies and techniques for developing a complete selling system that works. Readers will learn what sales prospecting really is and why it's a key element in any winning sales formula.
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Stephan Schiffman's Telesales: America's #1 Corporate Sales Trainer Shows You How to Boost Your Phone Sales
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by
Stephan Schiffman, Adams Media
Schiffman is back with a complete revision of his all-star "Stephan Schiffman's Telesales"--updated and improved for the new millennium. From getting started to the five ways to increase income, to defining a prospect, to closing a sale, the guru of sales teaches how to transform the telesales process.
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Secrets of Successful Telephone Selling: How to Generate More Leads, Sales, Repeat Business, and Referrals by Phone
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by
Robert W. Bly
For individual professionals or small business owners, here is a step-by-step program for using the phone to generate sales leads, qualify prospects, follow up, close sales, service accounts, get repeat orders, and ensure profitable returns.
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S. Schiffman's Telemarketing
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by
Stephan Schiffman
America's #1 corporate sales trainer shows readers how to qualify a prospect by phone, what constitutes an effective follow-up, what approach to take when prospects have received direct mail appeal beforehand, how best to close the sale over the phone, plus "hot tips" from today's best telemarketers.
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Guerrilla Teleselling: New Unconventional Weapons & Tactics to Sell When You Can't Be There in Person
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by
Jay Conrad Levinson, Orvel R Wilson, CSP, Mark S Smith
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet. "This book is ...
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Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships
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by
Jim Sterne, Anthony Priore, Jerry I. Reitman (Foreword by)
The most powerful tool for marketing, branding, direct response, and building customer relationships is email. It?s cheap, easy-to-use, and almost everybody on the Internet has an email address. The only problem is that not everyone knows how to use it correctly. Sending out a bad email not only discourages potential customers but can also damage ...
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Permission Based E-mail Marketing That Works!
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by
Kim MacPherson, Rosalind Resnick (Foreword by)
A leading e-mail marketing expert shares proven secrets to create marketing campaigns, generate qualified leads, and create long-lasting customer relationships using today's hottest, most effective technology: e-mail.
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You Can Sell Anything
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by
Gary S. Goodman
What would happen if you put a half-million-dollar computer, a $200,000 Rolls Royce, and a $10,000 Salvador Dali work of art together? You'd be looking at three very pricey items that can be sold by telephone with the techniques developed by international telemarketing expert Dr. Gary S. Goodman.
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Cold caller
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by
Jason Starr
Bill Moss can't find much to like about his life. His girlfriend bores him and his superiors at work rile him on a daily basis. He eventually reaches the breaking point, deciding the best way to deal with his boss is to strangle him to death. When this murder actually facilitates his climb up the corporate ladder, Moss wonders how far his ...
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Cold Calling for Women: Opening Doors and Closing Sales
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by
Wendy Weiss
Women frequently have different issues about cold calling and sales than men. How we perceive ourselves, how others perceive us, the societal norms of what is considered to be "feminine" versus the proactive approach needed for sales, all come into play. Cold Calling for Women addresses these concerns and sets out clearly and succinctly the step ...
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Power-Selling by Telephone
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by
Barry Z Masser
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Powerful Telephone Skills
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by
Career Press (Editor), Bus Desk
Powerful Telephone Skills offers the practical guidance you need to convert frustrating exchanges into effective, productive transactions. This guide will teach you how to get your phone calls off to a good start, handle complaints with grace, screen callers tactfully and make a powerful impression on everyone you talk to.
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Blogwild!: A Guide for Small Business Blogging
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by
Andy Wibbels
Perfect for small businesses and nonprofits, this book is a funny, fast-results guide to business blogging.
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Teleselling: A Self-Teaching Guide
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by
James D Porterfield, James D Poterfield
An expert in the field presents a fully updated edition that reflects the latest research on what really works for telesellers. Provides scores of suggestions, outlines and forms to help readers develop a natural teleselling style based on their own strengths and abilities. Coverage includes how to influence prospective customers, prospecting ...
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Electronic Marketing: Integrating Electronic Resources Into the Marketing Process
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by
Joel Reedy, Shauna J Schullo
This innovative and exciting new edition of Electronic Marketing combines the traditional proven marketing process of situation analysis, marketing planning, and marketing implementation to introduce the enhanced speed, accuracy, and target ability of electronic marketing resources. Electronic Marketing is the ideal guide for the marketing student ...
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