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The Sole Provider: Thirty Years of Nike Basketball
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by
Robert Jackson (Text by)
This large-format, lavishly illustrated book--with text written by Slam magazine editor-at-large Robert "Scoop" Jackson--covers 30 years of Nike basketball. It features interviews with NBA players, shoe designers, and pop culture figures, plus coverage of the most outstanding shoes of the period (including the Air Jordan and the Air Force) and ...
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The Sweetheart Season
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by
Karen Joy Fowler
The exploits of a World War II women's baseball team from a bucolic Minnesota mill town are recounted many years later by the daughter of one of the players, who is trying to understand what made that time so magical.
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The Rookie
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by
Jennifer Labrecque
Maddie Felton used to be a credit-card-flashing daddy's girl. But that was so three years ago. Now the heiress is ready to make her mark on her family's motel chain empire. Problem is, she's never had a job. Any job. That is, until daddy puts her in charge of his latest venture--NASCAR sponsorship. Driving rookie Tucker Macray knows NASCAR is an ...
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Global Sport Sponsorship
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by
John M Amis (Editor), T Bettina Cornwell (Editor)
Estimated to have an annual worth of US$24.8 billion dollars, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. "Global Sport Sponsorship" is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, ...
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Athlete's Guide to Sponsorship: How to Find an Individual, Team, or Event Sponsor
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by
Cheri Elliot, Jennifer E Drury
From deciding if the dream of sponsorship is feasible to writing appropriate letters and making sense of corporate contracts, The Athlete's Guide to Sponsorship covers every important aspect of the sponsorship game.
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Sports Sponsorship and Brand Development: The Subaru and Jaguar Stories
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by
Martin Beck-Burridge, Jeremy Walton
Subaru and Jaguar provide an outstanding example of what can be achieved when brand development and relationship marketing are combined to create a world class brand. This book looks at the partnership between the two companies took them from strength to strength culminating in victory at the World Rally Championship. This explains why Mercedes, ...
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Financing Your Equestrian Activities: Sponsorships and Scholarships
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Suzanne K. Fraser, Natasha Grigg (Editor), Sara B. Fraser (Editor)
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The Athlete's Guide to Sponsorship
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by
Jennifer Drury, Cheri Elliot (Contributions by)
The Athlete''s Guide to Sponsorship is the on ly guide written for the serious athlete who wants to pursue sponsorship. It includes information on sponsoring individu al athletes, events and teams. '
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Great balls of fire : how big money is hijacking world football
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by
John Sugden, Alan Tomlinson
A revelation of the corruption in world football. The authors claim that big corporations are manipulating the game, creaming off vast profits and making shady deals. Aiming to show who really controls the game, they expose "gifts", bribes and dishonesty.
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Routledge Handbook of Sports Sponsorship: Successful Strategies
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by
Alain Ferrand, Luiggino Torrigiani, Andreu Camps i Povill
Sports sponsorship has exploded in value over the last decades, and is now a multi-million pound industry. As such is has become a core topic on sports management, sports marketing and general business courses. With little else available on this subject on the market, our text provides a must have, detailed guide to the successful management of ...
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Le Sponsoring international
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by
Vincent Fischer, Ardy A. Arani
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A report on the allocation of monies by companies towards sponsorship of sport in the U.K.
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by
General Marketing Services, Sports Council
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from $15.88!
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