Once upon a time, "networking" meant shaking hands and passing out business cards. But in a sell-saturated world of junk faxes and telemarketing, virtually everyone - from sales reps to self-employed psychotherapists - needs a tested system for building lucrative contacts, one that sets them apart from the pack. "Endless Referrals" provides such a ...
Charlene Li and Josh Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. We see examples of this all around us: Second Life, You Tube, Twitter, etc. The technology that is enabling this has created a permanent, long lasting shift in the way the world ...
Shirky examines how technology is changing the way humans form groups and exist within them, and the resulting long-term economic and social effects. In this delightfully readable book, practically every page has an insight that will change the way you think about the new era of social media."--Chris Anderson, editor-in-chief of "Wired" Magazine.
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading ...
This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...
Facebook is the wildly popular, free social networking site that combines the best of blogs, online forums, photo sharing, clever applications, and interaction among friends. The one thing it doesn't have is a user's guide to help you truly take advantage of it. Until now. "Facebook: The Missing Manual" gives you a crystal clear and entertaining ...
"People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world ...
The nation's foremost expert in the new science of networks takes readers on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought.
Bob Beaudine believes Networking is Not working for Americans any longer. This highly respected head hunter shares his philosophy on what really works in not only identifying what your dream in life is but how to get it. Using his unique principle Beaudine takes the networking concept, shakes it up and rebuilds it, explaining that we already know ...
Through numerous examples and tips, the author of SWIM WITH THE SHARKS tells readers how to proactively develop and maintain effective colleague networks. Mackay suggests that businesspeople approach networking organically, instead of renewing old ties in times of crisis.
In the latest addition to the Kathryn Dance series, Deaver tells the chilling tale of a vigilante seeking revenge--in both the cyber world and the real one.
Spanning the sciences, Watts, a professor of sociology at Columbia University, examines the ways in which theories and applications have come together in the Information Age. SIX DEGREES offers myriad examples from many fields, pointing out that no matter how much we believe in the individual, the links between us cannot be denied, and that they ...
For decades, a new type of terrorism has been quietly gathering ranks in the world. America's ability to remain oblivious to these new movements ended on September 11, 2001. The Islamist fanatics in the global Salafi jihad (the violent, revivalist social movement of which al Qaeda is a part) target the West, but their operations mercilessly ...
The true story of thirteen women who took a risk on an expensive diamond necklace and, in the process, changed not only themselves but a community. Four years ago," "in Ventura, California, Jonell McLain saw a diamond necklace in a local jewelry store display window. The necklace aroused desire first, then a provocative question: Why are personal ...
Drawing on the authors' personal experience in forming a caregiving network, this is a step-by-step guide to the group approach--how to meet the people who care, organize the first group meeting, utilize all the hidden skills in one group, and more. Offers valuable guidelines, compassionate suggestions, and a workbook that offers support to help ...
Models and Methods in Social Network Analysis presents the most important developments in quantitative models and methods for analyzing social network data that have appeared during the 1990s. Intended as a complement to Wasserman and Faust's Social Network Analysis: Methods and Applications, it is a collection of original articles by leading ...
Social network analysis is used widely in the social and behavioral sciences, as well as in economics, marketing, and industrial engineering. The social network perspective focuses on relationships among social entities and is an important addition to standard social and behavioral research, which is primarily concerned with attributes of the ...
As one who has actually launched a company using the power of online communities, Hunt provides a strategic map and offers specific tactics for success in the lucrative, but strange and elusive world of online communities.
This "cogent and engaging" ("Nature") work presents the fundamental principles of the emerging field of "small-worlds" theory--the idea that a hidden pattern is the key to how networks interact and exchange information, whether that network is the information highway or the firing of neurons in the brain.
MySpace has more than 100 million active users. For many of them, MySpace is their central hub for connecting and communicating. They come to meet new people, keep up to date with family members, learn about new products and services, or catch up on the latest news. They come to check out blogs or to share their music. Don't you just love the ...
'Religion and politics', as the old saying goes, 'should never be discussed in mixed company.'And yet fostering discussions that cross lines of political difference has long been a central concern of political theorists. More recently, it has also become a cause c bre for pundits and civic-minded citizens wanting to improve the health of American ...
A unique combination of visionary thinking and practical how-to, "Urgent Message From Mother" is the most activist work to date from Jean Shinoda Bolen, a writer, analyst, teacher, and leader in the women's empowerment movement. This book seeks to galvanize the still-untapped power of women of all ages acting together to change our world. Bolen ...
It happens in America every four decades and it is about to happen again. America's demand for change in the 2008 election will cause another of our country's periodic political makeovers. This realignment, like all others before it, will result from the coming of age of a new generation of young Americans - the Millennial Generation - and the ...
There's no doubt about it - Facebook is cool. Along with users who want to interact with friends, businesses are using Facebook as a marketing and networking tool. And if you're a Web developer, you probably know there's a demand for Facebook applications. If you have some basic knowledge of Web client technology, such as HTML, JavaScript, or CSS, ...
Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today's fastest-growing marketing opportunity! But traditional marketing methods won't work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, ...
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