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The Innovator's Prescription: A Disruptive Solution for Health Care
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Clayton M Christensen, Jerome H Grossman, M D Hwang
Clay Christensen's latest landmark in innovation The celebrated Harvard professor and New York Times bestselling author tackles two of our most vital global issues: health care and innovation. In his brilliant and groundbreaking books-The Innovator's Dilemma, The Innovator's Solution, and Disrupting Class-Harvard Business School's Clayton ...
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Services Marketing: Integrating Customer Focus Across the Firm
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Valarie Zeithaml, Mary Jo Bitner, Dwayne D Gremler
"Services Marketing, 5/e", recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across ...
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Selling the Invisible: A Field Guide to Modern Marketing
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Harry Beckwith
Harry Beckwith, a pioneer in service marketing, provides quick, practical strategies for improving the bottom line in any business by identifying and fulfilling a client's every need.
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Milady's Standard Cosmetology Exam Review
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Catherine M Frangie
This is the primary supplement to Milady's Standard Cosmetology. The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.
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Discovering the Soul of Service
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by
Leonard L Berry
Focusing on 14 companies that stand out from the pack - including the Chick-Fil-A, Charles Schwab Corporation, Dial-A-Mattress, Enterprise Rent-A-Car, and Midwest Express Airlines - Leonard Berry identifies nine drivers of sustainable success for any service organization.
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Milady's Standard Cosmetology: Practical Workbook
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Lisha Barnes (Compiled by)
Each workbook correlates to the appropriate core textbook. This supplement contains detailed, interactive exercises designed to reinforce learning, and increase student comprehension. Includes fill-in-the-blank word review, matching exercises, and final review examinations. This workbook helps students reinforce practical applications and master ...
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Milady's Standard Cosmetology Theory Workbook
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Lisha Barnes (Compiled by)
Each workbook correlates to the appropriate core textbook. This supplement contains detailed, interactive exercises designed to reinforce learning, and increase student comprehension.Includes fill-in-the-blank word review,matching exercises, and final review examinations. This workbook also contains chapter-by-chapter exercises on theory subjects ...
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Services Marketing
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by
Valarie A Zeithaml
"Services Marketing, 3/e", by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model gap by gap. Each part of the book includes ...
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Interactive Services Marketing
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by
Raymond P Fisk
Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication as well as connecting through technology.Pedagogical tools help students synthesize the material: each ...
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Lean Six SIGMA
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by
Michael L George
This is the breakthrough program for increasing quality, shortening Cycle Times, and creating shareholder value in every area of your organization. Time and quality are the two most important metrics in improving any company's production and profit performance. "Lean Six Sigma" explains how to impact your company's performance in each, by ...
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Delivering Quality Service
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by
Valarie A Zeithaml
Building on seven years of research on service quality, the authors show that companies must first balance a customer's perceptions of the value of a particular service with the customer's need for that service. Their model has been used by Metropolitan Life, GTE, and Corning Glass Works, providing theoretical and practical insight into customer ...
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Services Marketing: People, Technology, Strategy
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by
Christopher H Lovelock
For graduate-level/MBA courses in Services Marketing. Combining conceptual rigor with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for an exceptionally broad range of service categories and industries. Strong managerial and strategic focus.
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Milady's Standard Esthetics: Fundamentals
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Joel Gerson, Janet D'Angelo (Contributions by), Shelley Lotz (Contributions by)
Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, ...
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Principles of Service Marketing and Management
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Christopher H Lovelock, Lauren K Wright
Aimed at courses in undergraduate Service Marketing and Management, this clear, accessible book presents an integrated approach to the study of services that places marketing issues within a broader general management context. It emphasizes the fact that service organizations differ in many important respects from manufacturing businesses, ...
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Selling Your Services: Proven Strategies for Getting Clients to Hire You (Or Your Firm)
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by
Robert W Bly
Here are hundreds of priceless tips and strategies for firms and independent providers selling services rather than products. It covers everything from generating sales leads to keeping clients after the sale is made.
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Services Marketing: Concepts, Strategies, & Cases
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by
K Douglas Hoffman, John E G Bateson
Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.
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Mass Customization: The New Frontier in Business Competition
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B Joseph Pine, II
Pine argues that American manufacturers must stop relying on methods of mass production and instead adopt a new manufacturing model more tailored to the needs of the marketplace.
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Gemba Kaizen: A Commonsense, Low-Cost Approach to Management
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by
Masaaki Imai, Imai Masaaki
When it comes to making your business more profitable and successful, don't look to re-engineering for answers. A better way is to apply the concept of kaizen, which mean making simple, common-sense improvements and refinements to critical business processes. The results being: greater productivity, quality, and profits achieved with minimal cost, ...
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Lean Six SIGMA for Service: How to Use Lean Speed and Six SIGMA Quality to Improve Services and Transcations
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by
Michael L George
"How do I apply Lean Six Sigma in my service organization?" This is a question many executives and managers are asking. With all the emphasis on using Lean Six Sigma in manufacturing environments, the need for a clear methodology for implementing these major quality improvement initiatives in service functions has been mainly overlooked - until ...
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Services Marketing
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by
Christopher H. Lovelock
Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that ...
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Milady's Standard: Nail Technology, Revised
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Milady
Miladyas Standard Nail Technology Revised, 5th Edition has been thoroughly revised to include the most up-to-date information available to nail technologists. The text incorporates recommendations from state boards of cosmetology, classroom instructors, school owners, manufacturers, and practitioners, ensuring greater success for students taking ...
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Total Global Strategy II: Updated for the Internet and Service Era
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by
George S Yip
For graduate courses in International Business, Competitive Strategy, International Marketing, and Strategic Management. Written by the subject's leading academic authority, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies-how to deal with globalization and the resulting need for ...
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The Invisible Touch: The Four Keys to Modern Marketing
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by
Harry Beckwith
This unconventional guide advises businesses to realign their marketing programs to realistically reflect both market tolerance and genuine consumer preferences, rather than inadvertently steering consumer feedback to meet a marketer's expectations. The book tells how to evaluate a company's marketing strategy on four levels: pricing, branding, ...
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Marketing Services: Competing Through Quality
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by
Leonard L Berry, A Parasuraman
The authors develop a framework for understanding the interrelationship between quality and marketing in services.
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The Service Edge: 101 Companies That Profit from Customer Care
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by
Ron Zemke
Ron Zemke is one of today's most sought-after maangement consultants, The Service Edge is required reading for every executive and manager interested in reaping the benefits of customer care--and in getting one-up on the competition.
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