This is the trainer's guide to training. Most new trainers and presenters know all they need to know about their chosen subject. Unfortunately, few of them actually know how to present what they know. For more than a decade, Robert Jolles' "How to Run Seminars and Workshops" has taught tens of thousands of people how to sell, teach, stand up, and ...
A complete guide to succeeding in today's burgeoning seminar business - from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business - seminars, workshops, classes, conferences - is one of the fastest growing industries in the ...
Make big money speaking! This is the complete guide to earning money doing what you love. Have you ever made a killing in the stock market? Are you a home improvement expert? Does scrapbooking make you tick? Whatever your skill or interest, you can bet on one thing: there's an unexploited market out there waiting to learn what you know. In "How to ...
Here is the EST training in words, such a perfect duplication that original founder Werner Erhard sued in Federal Court to stop this book. (He failed.) Now readers can buy this Collectors Edition, with a message from the author after 30 years.
This work uses homework exercises to introduce trainees to tasks common to all psychotherapies such as developing a working alliance, detecting maladaptive patterns of behaviour, handling resistance and encouraging change. This is the seminar leader's manual for the course.
This guide covers everything you need to know to run a seminar business, including how to identify marketable seminar topics; how to find and recruit qualified speakers; how to plan, promote, market, and price seminars; how to locate facilities; and how to find and work with temporary staff at the event.
By the early '80s, Erhard Seminars Training (Est) had gained a following of millions with weekend-long, non-stop training sessions. Journalist Pressman explores the movement and the charisma of controversial Est founder Werner Erhard, now involved in a lawsuit against 60 Minutes.
Updated and expanded to reflect the increasing use of electronics in training programme design and delivery, this text provides a source of tested principles and practices, and a complete guide to developing a fully-fledged training function in any business organization. The text shows readers how to first gain the support of management and ...
This text features practical techniques for turning a hobby or skill into a profitable seminar. It gives seminar leaders the methods they need to accurately measure total performance, and techniques for implementing low-risk, high-profit marketing strategies.
On March 3, 1991, 21 million households watched television's top show "60 Minutes" air a story that attempted to destroy the life and work of EST founder Werner Erhard. Award-winning journalist Jane Self suspected that there was more to these allegations than was being reported. She discovered an amazing plot of espionage, conspiracy, and sabotage.
This how-to guide provides detailed explanations and suggestions covering all aspects of holding a seminar, from the original conception, to planning and designing, to marketing. Four types of seminars are covered: pure marketing seminars, self-promoted open registration, sponsor open registration, and the custom or contract seminar. Also included ...
Once the province of universities, seminars are now used frequently throughout the business world. This guide seeks to remove anxieties from those new to the practice of giving a seminar. It sets out a series of simple instructions on the preparation and presentation of teaching material.
This comprehensive "how to" guide for the financial services professional is packed with proven strategies and techniques for successfully selling through seminars. This guide also includes extensive resource sections that list: speaker's bureaus; professional organizations; audio/video supply companies; and seminar design companies.
The most effective way to improve the productivity of people is through training. This highly readable volume provides down-to-earth, proven, and easy-to-follow ways to plan training seminars, serve as an effective presenter and discussion leader, and evaluate the effectiveness of the training. 14 illustrations.
Learn how to design, develop, and market workshops and seminars with a minimum of cost, risk, or effort. The authors guide you through a step-by-step process for identifying your audience, choosing seminar topics, managing and marketing your program, refining your presentation, evaluating outcomes to improve future programs, and much, much more. ...
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