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1	The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources more books like this by Neil Rackham add to wishlist Put into practice today's winning strategy for achieving success in high-end sales! "The SPIN Selling Fieldbook" is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It's the method being used by one-half of all Fortune 500 companies to train their sales forces, and here's the interactive, hands ... see all copies from $1.99! new only from $11.13! \| first editions \| SVS
2	Advertising and Promotion: An Integrated Marketing Communications Perspective more books like this by George E. Belch add to wishlist "Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e", by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order ... see all copies from $1.99! new only from $5.88! \| first editions
3	Advertising Promotion, and Other Aspects of Integrated Marketing Communications more books like this by Terence A Shimp add to wishlist The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization ... see all copies from $8.47! new only from $25.76!
4	The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. more books like this by Dan S Kennedy add to wishlist More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this ... see all copies from $4.53! new only from $7.99! \| SVS
5	One to One Future more books like this by Don Peppers add to wishlist Consultants Don Peppers and Martha Rogers pioneered the end of mass marketing rules and created a dictum that is; "sell more products to fewer customers." By following the authors approach, readers learn how to find their customer base and how to keep those customers loyal, no matter what the product. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
6	Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications more books like this by Terence A Shimp add to wishlist The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. ... see all copies from $1.99! new only from $29.00! \| first editions
7	Sales Promotion Essentials: The 10 Basic Sales Promotion Techniques...and How to Use Them more books like this by Don E Schultz add to wishlist This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. It gets students involved by having them create hypothetical promotions based on models of success. It provides real-life examples to stimulate classroom discussion as students examine and debate real cases. It discusses the newest ... see all copies from $1.99! new only from $19.95!
8	Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort more books like this by Steven Van Yoder add to wishlist Shows how any business owner can break out of the sea of competing look-alikes to become slightly famous. see all copies from $3.14! new only from $7.95! \| SVS
9	Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales more books like this by Jay Conrad Levinson, Orvel R Wilson, CSP, Conrad Levinson add to wishlist Trade shows are becoming an increasingly popular method of offering goods, marketing services, meeting contracts and earning bigger profits. Each year over 100,000 companies participate in trade shows, spending 12 billion dollars a year. Since companies invest a lot of money and generate millions of dollars of revenue from these sales, it is ... see all copies from $1.99! new only from $14.95! \| first editions \| SVS
10	Strategic Advertising Management more books like this by Larry Percy, Richard Elliott add to wishlist Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book treats the subject as an integrated whole, looking at ... see all copies from $11.50! new only from $32.17!
11 view cover	Streetwise Meeting and Event Planning: From Trade Shows and Conventions to Fundraisers and Galas--Everything You Need for a Successful Business Event more books like this by Joe LoCicero add to wishlist With guerrilla marketing tactics bombarding potential clients and customers, business owners are turning to events as a creative, effective means to advertise, sell, and fundraise.Marketing specialist Joe LoCicero offers readers insider secrets for organising a successful event including budgeting and scheduling, staffing an event, choosing the ... see all copies from $11.99! new only from $11.99! \| SVS
12 view cover	Satisfaction Guaranteed: The Making of the American Mass Market more books like this by Susan Strasser add to wishlist This timeless account of the rise of the mass market in America includes a new preface. This sweeping history provides the reader with a better understanding of America's consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg's, Wrigley's, Gillette, and Kodak, Strasser shows ... see all copies from $1.99! new only from $8.22! \| first editions
13 view cover	How to Sell More Stuff!: Promotional Marketing That Really Works more books like this by Steve Smith, Don E Schultz add to wishlist With over $233 billion and 50 percent of marketing budgets allocated to consumer promotion, marketing professionals need a working reference tool to help them plan, budget, execute, and, ultimately, sell more stuff. Sales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marketer, and everyone in ... see all copies from $6.49! new only from $12.42! \| SVS
14 view cover	1001 Ideas to Create Retail Excitement: Revised & Updated more books like this by Edgar A Falk add to wishlist In a new, completely revised and updated edition of his 1999 classic, public relations and marketing guru Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment. see all copies from $10.00! new only from $10.00! \| SVS
15 view cover	Sales Promotion: How to Create, Implement & Integrate Campaigns That Really Work more books like this by Roddy Mullin, Julian Cummins add to wishlist Sales Promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month. Packed with practical examples as well as updated and new case studies, ... see all copies from $29.40! new only from $36.44! \| SVS
16 view cover	Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business more books like this by Jeff Slutsky add to wishlist The average person is exposed to some 3,000 overt advertising messages a day - not counting more subtle efforts like branded t-shirts, product placements, and public relations-generated news stories. And while consumers are becoming increasingly adept at tuning out the clutter, the media that carries it - newspapers, television, radio, Internet, ... see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
17 view cover	Selling machine : how to focus every member of your company on the vital business of selling more books like this by Diane Sanchez, Stephen E. Heiman, Tad Tuleja add to wishlist Using dozens of examples from some of America's best-run companies, the top executives of Miller Heiman, the world's leading sales-consulting firm, reveal their winning strategy for business success: Focus every member of an organization on the vital business of selling. see all copies from $1.99! new only from $12.94! \| signed copies \| first editions \| SVS
18 view cover	Confessions of Shameless Self Promoters: Great Marketing Gurus Share Their Innovative, Proven, and Low-Cost Marketing Strategies to Maximize Your Success! more books like this by Debbie Allen add to wishlist This title offers breakthrough ideas that won't break the bank - the super-selling secrets behind "Chicken Soup" and other success stories! "To be leading edge, you must be shameless. This book will show you how." - Mark Victor Hansen, cocreator of the "Chicken Soup for the Soul" series. How did Mark Victor Hansen build his "Chicken Soup" series ... see all copies from $2.49! new only from $3.84!
19 view cover	Fashion Advertising and Promotion more books like this by Jay Diamond add to wishlist This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry. see all copies from $1.99! new only from $26.70! \| SVS
20 view cover	The End of Advertising as We Know It more books like this by Sergio Zyman, Armin A Brott add to wishlist The controversial marketing guru discusses the revolution in advertising strategy. "What can I say about Sergio Zyman? He's a genius; that's all." - Warren Bennis, University Professor and distinguished professor of BusinessAdministration, USC Marshall School of Business. In this follow-up to his bestselling book "The End of Marketing As We Know ... see all copies from $1.99! new only from $4.79! \| first editions \| SVS
21 view cover	The Silent Salesmen: Guaranteed Strategies for Increasing Sales and Profits Using Promotional Products more books like this by Mitch Carson add to wishlist How to create a successful promotional product campaign for any business? According to award-winning direct marketer Mitch Carson, business owners and marketers should understand the value of using promotional items for business growth, and how to create successful promotional product campaigns. In "The Silent Salesmen", Carson introduces his ... see all copies from $14.98! new only from $15.25! \| first editions \| SVS
22 view cover	How to Market a Product for Under $500: A Handbook of Multiple Exposure Marketing more books like this by Jeffrey Dobkin add to wishlist This insider's guide to direct marketing shows small businesses how to create and implement a marketing campaign that chances are will be ten times more effective than anything they are already doing--at a lower cost. Covers how to develop direct marketing and direct mail campaigns, advertise in mail order catalogs, reach the best markets and more. see all copies from $4.97! new only from $64.40! \| signed copies
23 view cover	The 100 Greatest Advertisements more books like this by Julian L Watkins add to wishlist The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions. see all copies from $4.29! first editions
24 view cover	Value Merchants: Demonstrating and Documenting Superior Value in Business Markets more books like this by Professor James C Anderson, Jr., Nirmalya Kumar, James A Narus add to wishlist Business-to-business markets - what the authors call 'business markets' - account for a huge proportion of the total GNP in the United States and in other industrialized nations. However, many companies competing in business markets - typically commodity markets or those susceptible to commodization - must continually resist the relentless price ... see all copies from $24.83! new only from $24.83! \| SVS
25 view cover	Selling the Dream more books like this by Guy Kawasaki add to wishlist Presents a new approach to selling - "evangelism", which aims to change passive customers into zealous advocates by converting them to your product. Drawing on his experience at Apple computers, Kawasaki shows how any sales person can turn his product into a cause and his customers into converts. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS

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	SPIN-selling by Neil Rackham see all from $2.90! new only from $5.95!
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	The Ultimate Sales Letter: Attract New Customers. Boost Your Sales by Dan Kennedy see all from $8.99! new only from $8.99!
	Rules for Rebolutionaries by Guy Kawasaki (Foreword by), Gary Kawasaki, Michele Moreno see all from $1.99! new only from $3.89!
	The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell (Read by) see all from $3.82! new only from $7.25!