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1. Principles of Marketing
by KOTLER
This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide ... More
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2. Marketing Management
by Kotler
Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing ... More
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3. International Marketing & Export Management
by Gerald Albaum, Edwin Duerr
The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It ... More
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4. Strategic Marketing
by Todd Mooradian, Kurt Matzler
For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. ... More
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5. Market-Based Management
by Best
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance ... More
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6. Consumer Behavior
by Michael R. Solomon
Comprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent ... More
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7. Sustainable Marketing
by Diane Martin, John Schouten
To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable--and lucrative- ... More
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8. Small Business Marketing for Dummies
by Barbara Findlay Schenck
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without ... More
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9. Design and Marketing of New Products
by Glen L Urban
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management ... More
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10. Strategic Brand Management
by Kevin Lane Keller
- and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various ... More
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11. Business Marketing Management: B2B
by Michael D Hutt, Thomas W Speh
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes ... More
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12. The Marketing Plan Handbook
by Marian Burk Wood
For use as a supplement the main text in marketing management, principles of marketing, and marketing strategy courses. The Marketing Plan Handbook ... More
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13. The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
by Jacquelyn Ottman
For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products -- and they have little to ... More
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14. Product Management
by Donald R Lehmann
List of all editions"Product Management, 4/e" by Lehmann and Winer is a lean, defining text that covers three major tasks facing today's product mangers: analyzing the ... More
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15. Marketing Planning
by Stephan Sorger
"Marketing Planning: Where Strategy Meets Action" offers marketing students and professionals a practical, step by step guide to creating marketing ... More
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16. Web Marketing for Dummies
by Jan Zimmerman
"Web Marketing For Dummies" gathers all the key methods of Web marketing, such as crafting an effective store front, marketing, blogs, and other ... More
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17. Killing Giants: 10 Strategies to Topple the Goliath in Your Industry
by Stephen Denny
"Killing Giants" unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but ... More
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18. Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
by Geoffrey A Moore
Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if ... More
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19. Inside the tornado
by Geoffrey A Moore (Read by)
In his first book, Crossing the Chasm, Moore provided readers with guidelines for marketing high-tech products successfully. In his new book, Moore ... More
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21. Strategic Brand Management: A European Perspective
by Kevin Lane Keller
List of all editionsStrategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand ... More
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22. Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
by John Morgan
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for ... More
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23. Advertising Management
by Rajeev Batra, John G Myers, John G Myer
List of all editionsSpanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must ... More
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24. Advertising Communications and Promotion Management
by John R. Rossiter
List of all editionsAlthough much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications ... More
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