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1. Zig Ziglar's Secrets of Closing the Sale
by Zig Ziglar
Doctors, housewives, ministers, parents, teachers ... everyone has to "sell" their ideas and themselves to be successful. This new guide by America's ...
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2. International Marketing
by Philip R Cateora
In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. ... More
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3. Principles of Marketing
by KOTLER
This introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide ... More
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4. Marketing Management
by Kotler
Appropriate for graduate and undergraduate courses in Marketing Management. An international marketing classic, the tenth edition of Marketing ... More
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5. Go-Givers Sell More
by Bob Burg, John David Mann
This is the sequel to the international bestseller "The Go-Giver", applying its inspirational approach to real-world challenges. "The Go-Giver" took ... More
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6. A Framework for Marketing Management
by Philip Kotler, Ph.D.
For undergraduate and MBA courses in Marketing Management and Marketing Strategy. A Framework for Marketing Management is a concise paperback ... More
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7. Retail Management: A Strategic Approach
by Barry Berman
For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined ... More
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8. Market-Based Management: Strategies for Growing Customer Value and Profitability
by Roger J Best
For marketing management and marketing strategy courses (MBA and advanced undergraduate).Market-Based Management is unique in that every chapter is ... More
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9. International Marketing & Export Management
by Gerald Albaum, Edwin Duerr
The book is ideal for undergraduate and postgraduate students taking modules in International Marketing and Export Marketing/International Trade. It ... More
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10. Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
Begins with the core problem of service marketing; service quality and suggests how to learn what you must improve, with examples of what works. ... More
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11. Purple Cow: Transform Your Business by Being Remarkable
by Seth Godin
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger ... More
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12. E-Marketing
by Judy Strauss, Raymond Frost
For undergraduate courses in Internet Marketing, E-Commerce, or E-Business. This best-selling book is unique in that it parallels the organization ... More
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13. Strategic Marketing
by Todd Mooradian, Kurt Matzler
List of all editionsFor highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. ... More
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14. Global Marketing: Foreign Entry, Local Marketing and Global Management
by Johny K Johansson
List of all editions"Johansson's Global Marketing, 4/e", utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, ... More
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15. Market-Based Management
by Best
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance ... More
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16. Merchandising Mathematics for Retailing
by Cynthia R Easterling
Written by experienced retailers, MECHANDISING MATH FOR RETAILING, 5/e introduces students to the essential principles and techniques of ... More
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17. Consumer Behavior
by Michael R. Solomon
List of all editionsComprehensive and well-illustrated, this book explores the social psychology of consumer behavior in relation to clothing. It uses the most recent ... More
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18. Sustainable Marketing
by Diane Martin, John Schouten
To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable--and lucrative- ... More
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19. Sports Marketing
by Sam Fullerton
List of all editionsSports Marketing presents this field as a new discipline, helping readers gain a stronger understanding of how to apply marketing strategies and ... More
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20. Small Business Marketing for Dummies
by Barbara Findlay Schenck
Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without ... More
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21. International Marketing
by Michael R Czinkota
"International Marketing, 8e" is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments ... More
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22. Design and Marketing of New Products
by Glen L Urban
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management ... More
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23. Strategic Brand Management
by Kevin Lane Keller
List of all editions- and provides all students with a valuable perspective, and a common denominator to interpret the potential effects and trade-offs of various ... More
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24. Marketing Management
by Russell S Winer
List of all editionsFor undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global ... More
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25. Business Marketing Management: B2B
by Michael D Hutt, Thomas W Speh
Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT, 10e, INTERNATIONAL EDITION takes ... More
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