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1	Permission Marketing: Turning Strangers Into Friends and Friends Into Customers more books like this by Seth Godin (Read by) add to wishlist By reaching out to only those individuals who have expressed an interest in learning more about a product, permission marketing enables companies to develop lon-term relationships with customers. This text explores permission marketing. see all copies from $4.23! new only from $6.99! \| first editions \| SVS
2	Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship more books like this by Mahan Khalsa, Randy Illig (Read by), Dr. Stephen R Covey (Foreword by) add to wishlist Introducing a fresh approach to effective selling from a renowned sales and business development expert, this insightful, practical resource focuses on developing sales strength. see all copies from $4.29! new only from $6.35! \| SVS
3	Relationship Selling more books like this by Mark W Johnston, Greg W Marshall add to wishlist Now available in its second edition, "Relationship Selling" has already struck a chord with instructors and students throughout the selling discipline. As its title suggests, "Relationship Selling" focuses on creating and maintaining profitable long-term relationships with customers, highlighting the salesperson as an essential element in ... see all copies from $6.46! new only from $63.99! \| SVS
4	Working with Microsoft Dynamics Crm 4.0 more books like this by Mike Snyder, Jim Steger add to wishlist Get a practical introduction to Microsoft Dynamics CRM now updated for Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM is a value-packed customer-relationship management (CRM) solution for small- and mid-market businesses. The latest version adds workflow management capabilities, and can be delivered as an on-demand service through Microsoft(r) ... see all copies from $12.00! new only from $12.00! \| SVS
5	Principles of Customer Relationship Management more books like this by Roger J Baran, Daniel P Strunk, Robert J Galka add to wishlist The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not dwell on the underlying statistics. A second approach ... see all copies from $22.40! new only from $33.94!
6	Markets of One: Creating Customer-Unique Value Through Mass Customization more books like this by B Joseph Pine, II (Editor), James H Gilmore (Editor) add to wishlist What does it mean "to dell?" This newly coined business verb means to mass-customize, making products only in response to actual demand. This allows a product to "go direct" to a customer, and it's what Dell Computer does instead of forcing mass-produced computers on its customers. And Dell's not alone. As Editors Jim Gilmore and Joe Pine point ... see all copies from $4.41! new only from $11.41! \| first editions
7	The Rainmaker's Toolkit: Power Strategies for Finding, Keeping, and Growing Profitable Clients more books like this by Harry Mills add to wishlist While many firms enjoy patches of prosperity, only a select few can sustain their excellence, consistently growing their fees and profits year in and year out. This guide shows professionals how they can build life-long relationships with high-profit customers, and win and close bigger deals. see all copies from $11.05! new only from $16.66! \| SVS
8	Managing Customer Relationships: A Strategic Framework more books like this by Don Peppers, Martha Rogers add to wishlist In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to build profitable relationships with each customer and to make managerial decisions every day ... see all copies from $49.00! new only from $57.97! \| first editions \| SVS
9	The One to One Fieldbook more books like this by Don Peppers, Bob Dorf, Martha Rogers add to wishlist Filled with step-by-step advice on implementing the one-to-one marketing principles that Peppers and Rogers have made famous, this book also contains a special password allowing readers to access extensive online supplements on the authors' Web site. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
10	Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers more books like this by Bernd H Schmitt add to wishlist In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to ... see all copies from $7.47! new only from $11.94! \| first editions \| SVS
11 view cover	Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force more books like this by Ben McConnell, Jackie Huba add to wishlist Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts. see all copies from $8.49! new only from $8.65! \| SVS
12 view cover	Microsoft Dynamics Crm 4 for Dummies more books like this by Joel Scott, David Lee, Scott Weiss add to wishlist Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum of hassle? Well, "Microsoft Dynamics CRM 4 For ... see all copies from $13.46! new only from $13.46! \| SVS
13 view cover	Opt-In Marketing more books like this by Ernan Roman, Scott Hornstein add to wishlist From junk mail blockers to do-not-call lists, potential buyers today are more interested in "opting out" than listening to marketers' messages. "Opt-In Marketing" offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars ... see all copies from $20.50! new only from $99.00!
14 view cover	Proactive Selling: Control the Process -- Win the Sale more books like this by William Skip Miller add to wishlist An approach to selling that enables salespeople to shape each sales call as needed, and keep the customer at the centre of every sales presentation. The author provides a variety of selling tactics to choose from, including different tactics for different situations. see all copies from $1.99! new only from $7.89! \| first editions \| SVS
15 view cover	Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi more books like this by Brian J Carroll add to wishlist This book presents a strategic, multi-modal approach to generating highly profitable leads. "Lead Generation for the Complex Sale" arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is ... see all copies from $13.99! new only from $15.39! \| SVS
16 view cover	Mastering the Complex Sale: How to Compete and Win When the Stakes Are High! more books like this by Jeff Thull, John Sullivan, PH.D. (Foreword by) add to wishlist If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process - a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and ... see all copies from $5.00! new only from $9.85! \| SVS
17 view cover	Creating Customer Evangelists: Profit from Turning Loyal Customers Into a Volunteer Sales Force more books like this by Ben McConnell, Jackie Huba, Guy Kawasaki (Foreword by) add to wishlist Authors McConnell and Huba know how to take a company's best customers and turn them into influential, loyal, and enthusiastic evangelists. Their book explains the six tenets of customer evangelism, why they work and how readers can use them in their own marketing efforts. see all copies from $1.99! new only from $7.55! \| signed copies \| SVS
18 view cover	Beyond Price: Differentiate Your Company in Ways That Really Matter more books like this by Mary Kay Plantes, Robert D Finfrock add to wishlist Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. "Beyond Price" will teach readers how to innovate their business models to escape the gravity of commoditisation and price-driven competition. Business leaders will find immediate ... see all copies from $5.50! new only from $7.95! \| first editions \| SVS
19 view cover	The Marketing Mavens more books like this by Noel Capon add to wishlist Capon redefines marketing, moving it from a focus on selling and communication into a discipline that guides all the key decisions of a business. By seeing marketing as everyones business--not the domain of a few specialists--readers can get their business in step with the way the world really works and start creating customers. see all copies from $1.99! new only from $6.84! \| first editions
20 view cover	Making Meaning: How Successful Businesses Deliver Meaningful Customer Experiences more books like this by Steve Diller, Nathan Shedroff, Darrel Rhea add to wishlist "We're now hip-deep, if not drowning, in the 'experience economy.' Here's the smartest book I've read so far that can actually help get your brand to higher ground, fast. And it's written by people who not only drew the map, but blazed these trails in the first place." -Brian Collins, Executive Creative Director, Ogilvy & Mather Worldwide Brand ... see all copies from $3.83! new only from $15.04! \| SVS
21 view cover	The Eight Competencies of Relationship Selling: How to Reach the Top One Percent in Just Fifteen Extra Minutes a Day more books like this by Jim Cathcart, Tony Alessandra, Ph.D. (Foreword by) add to wishlist "The Eight Competencies" gives readers the simple essential elements for self-directed performance improvement. This competency-based book involves the incorporation of "emotional intelligence" into a career as well as the profit-focused "hard skills." see all copies from $5.91! new only from $20.00! \| signed copies \| first editions
22 view cover	Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership more books like this by Joseph Jaffe add to wishlist With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In "Join the Conversation", Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book ... see all copies from $4.98! new only from $12.00! \| SVS
23 view cover	Customer Equity: Building an Managing Relationships as Valuable Assets more books like this by Robert C Blattberg, Gary Getz, Jacquelyn S Thomas add to wishlist What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology- and information-intensive economy of today. But how can an asset as intangible as customer value be measured? This timely book provides a solution: a fully developed, highly practical new marketing system for ... see all copies from $2.67! new only from $12.35! \| first editions \| SVS
24 view cover	Enterprise One to One more books like this by Don Peppers, Martha Rogers add to wishlist In this title, the authors go beyond their one-to-one theory, to show practical strategies for transforming any company into a successful competitor in the age of interactivity. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
25 view cover	From Mind to Market: Reinventing the Retail Supply Chain more books like this by Roger D Blackwell add to wishlist This work shows how the biggest and best companies, such as IBM and AT&T, got where they are today by following advice from pioneers who are reinventing the art of retail. It explains marketing terms and concepts in a way that even the untrained manager can apply to their business. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS

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