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1	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly more books like this by David Meerman Scott add to wishlist This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ... see all copies from $9.88! new only from $10.02! \| SVS
2	Never Eat Alone: And Other Secrets to Success, One Relationship at a Time more books like this by Keith Ferrazzi, Tahl Raz add to wishlist YaYa CEO Ferrazzi works with "Inc." writer Raz to explain the guiding principles he has mastered over a lifetime of reaching out to explain what it takes to build the kind of lasting, mutually beneficial relationships that lead to professional and personal success. see all copies from $8.95! new only from $13.99! \| signed copies \| first editions \| SVS
3	Practice of public relations more books like this by Fraser P. Seitel add to wishlist For courses in Introduction to Public Relations and Public Relations Practice, offered by Departments of Communication Studies, Journalism or Marketing. The Practice of Public Relations leads the reader through the evolution of the practice, the preparation and process necessary to reach a variety of "publics" and, most importantly, how to ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
4	From Silence to Voice: What Nurses Know and Must Communicate to the Public more books like this by Bernice Buresh, Suzanne Gordon, Ms. Patricia Benner (Foreword by) add to wishlist see all copies from $1.99! new only from $5.55! \| signed copies \| first editions
5	Public Relations: A Values-Driven Approach more books like this by David Guth add to wishlist Public Relations: A Values-Driven Approach, Cases Edition,adds 24 timely and exciting cases to the authors' successful introductory book, engaging the reader in the practice of public relations. Maintaining the intriguing and effective features of Public Relations: A Values-Driven Approach, the Cases Edition offers case studies with discussion ... see all copies from $1.99! new only from $11.20! \| first editions \| SVS
6	Public Relations: Strategies & Tactics more books like this by Dennis L Wilcox add to wishlist Designed to give your students the extra support they need to succeed in your classroom, our Study Edition of Wilcox's Public Relations: Strategies and Tactics offers perforated chapter practice tests at the end of the textbook, an optional Practice Test Solutions Manual, and an Instructor's Testing Manual with solutions to the practice tests. ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
7	Public Relations Writing: The Essentials of Style and Format more books like this by Thomas H Bivins add to wishlist This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing - including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Recent technological changes are also covered to give ... see all copies from $1.99! new only from $4.27! \| SVS
8	Public Relations Writing and Media Techniques more books like this by Dennis Wilcox add to wishlist The Fourth Edition of Public Relations Writing & Media Techniques is the most comprehensive and up-to-date PR writing text available. The text thoroughly integrates new communication technologies-the Internet, World Wide Web, Webcasting, etc.-and shows students the many techniques on the horizon and currently in use to reach a variety of audiences ... see all copies from $1.99! new only from $24.38! \| SVS
9	Fireside more books like this by Susan Wiggs add to wishlist From acclaimed, "New York Times"-bestselling author Wiggs comes the fifth installment of the Lakeshore Chronicles--a touching tale of changing dreams and finding love in the most unexpected places. Original. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
10	Effective public relations more books like this by Scott M. Cutlip, Allen H. Center add to wishlist Intended as the primary textbook for the foundational public relations principles course and for a stand-alone public relations theory and practices course in communications and business programs. Effective Public Relations has defined public relations theory and practice, schooled its practitioners, and served as a reference for those in the ... see all copies from $1.99! new only from $31.49! \| first editions
11 view cover	Hot Number more books like this by Carly Phillips add to wishlist The second Hot Zone contemporary romance concerns the middle sister of three who manage a sports PR firm for their uncle. Micki Jordan--always considered just one of the guys--calls on her two sisters for a feminine makeover because she can't stop thinking about hotshot baseball star Damian Fuller, who enjoys playing the field in more ways than ... see all copies from $1.99! new only from $18.99! \| first editions \| SVS
12 view cover	PR!: A Social History of Spin more books like this by Stuart Ewen add to wishlist The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny ... see all copies from $3.01! new only from $6.62! \| SVS
13 view cover	Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards more books like this by Michael Levine add to wishlist In BROKEN WINDOWS, BROKEN BUSINESS, consultant Michael Levine borrows from the successful anti-crime strategy associated with NYC's Mayor Giuliani--if a window is broken, fix it quickly, or other lawbreakers, seeing that window, will commit more crime--and applies it to management and customer service. Levine's examples prove that, in business, ... see all copies from $1.99! new only from $2.18! \| first editions \| SVS
14 view cover	Strategic Planning for Public Relations more books like this by Ronald D Smith add to wishlist This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. ... see all copies from $4.26! new only from $5.78! \| first editions \| SVS
15 view cover	Human Relations: Interpersonal Job-Oriented Skills more books like this by Andrew J DuBrin add to wishlist For undergraduate courses in Human Relations, Applied Psychology, Human Relations in the Workplace, Career Development; also appropriate for a course in Interpersonal Skills Training. Accomplished author and national speaker, Andrew DuBrin brings his expertise of Human Relations and Business Psychology to this ninth edition. Today's work ... see all copies from $1.99! new only from $2.62! \| first editions \| SVS
16 view cover	Public Relations Cases more books like this by Jerry A Hendrix add to wishlist The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ... see all copies from $1.99! new only from $11.99! \| first editions \| SVS
17 view cover	Public Relations Practices: Managerial Case Studies and Problems more books like this by Allen H Center add to wishlist A casebook for undergraduate/ graduate-level courses in Introductory Public Relations, Public Relations Management, Public Relations Campaigns, Cases & Problems, and Business Communications. Written by two of the most respected and honored individuals in the field, this definitive casebook of real-life public relations situations is designed to ... see all copies from $1.99! new only from $10.37! \| first editions \| SVS
18 view cover	This is PR: The Realities of Public Relations more books like this by Doug Newsom add to wishlist This book should be of interest to students taking courses in public relations in departments of business and management. see all copies from $1.99! new only from $1.99! \| first editions \| SVS
19 view cover	Hubris: The Inside Story of Spin, Scandal, and the Selling of the Iraq War more books like this by Michael Isikoff, Stefan Rudnicki (Read by) add to wishlist Written by veteran reporters Isikoff and Corn, this is the inside story of how President Bush took the nation to war using faulty and fraudulent intelligence. It is a news-making account of conspiracy, backstabbing, bureaucratic ineptitude, journalistic malfeasance, and, especially, arrogance. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
20 view cover	Government by the People - National Version more books like this by Jack W Peltason, Tom Cronin, David B Magleby add to wishlist The most authoritative text for American Government, Government By the People is always one step ahead. Building on a long tradition of clear and accessible writing, sound scholarship, and currency, it has become the most reliable, responsive, and respected text for today's American government course. Its distinguished author team addresses your ... see all copies from $4.66! new only from $71.20! \| first editions
21 view cover	How to Work a Room: Your Essential Guide to Savvy Socializing more books like this by Susan RoAne add to wishlist This is the fully revised and updated edition of the ground-breaking self-help book on improving communicating and socializing skills in business and life. How To Work A Room lays down the fundamentals for savvy socializing, whether at a party, a conference, or even communicating online. RoAne clearly shows how to overcome the five roadblocks that ... see all copies from $4.82! new only from $6.92! \| SVS
22 view cover	The School and Community Relations more books like this by Donald R Gallagher, Don Bagin add to wishlist Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning. Chapters are sequenced so that the student can learn how to establish a public/community relations program that will be effective with ... see all copies from $1.99! new only from $14.57! \| first editions
23 view cover	Your Call Is (Not That) Important to Us: Customer Service and What It Reveals about Our World and Our Lives more books like this by Emily Yellin add to wishlist Yellin offers a lively narrative exploration of the very human stories behind the often inhuman face of call-center customer service--and why customer service doesn't have to be this bad. see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
24 view cover	The School and Community Relations more books like this by Don Bagin, Donald R Gallagher, Edward H Moore add to wishlist Well-researched and applied, this best-selling text provides school officials the "how" and the "why" for effective communication with their staff and the community to improve school quality and student learning. Chapters are sequenced so that the student can learn how to establish a public/community relations program that will be effective with ... see all copies from $1.99! new only from $97.29! \| SVS
25 view cover	Public Relations Writing: Form & Style more books like this by Doug Newsom add to wishlist This book should be of interest to courses in public relations writing, public relations methods, or publicity/promotion. see all copies from $1.99! new only from $7.51! \| first editions \| SVS

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