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Influence: The Psychology of Persuasion
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Robert B Cialdini, Ph.D.
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves ...
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Influence: Science and Practice
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Robert B Cialdini, Ph.D.
Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a ...
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Bargaining for Advantage: Negotiation Strategies for Reasonable People
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G Richard Shell
Combining insights in negotiation research with the tactics used by some of the world's leading business strategists, "Bargaining for Advantage" is a practial guide to becoming a more effective negotiator. Richard Shell explores the hidden psychology and patterns that govern every bargaining situation. Driven by stories about everything from ...
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Yes!: 50 Scientifically Proven Ways to Be Persuasive
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Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D.
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.
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How to Argue and Win Every Time: At Home, at Work, in Court, Everywhere, Every Day
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Gerry L Spence
This work teaches you to make a winning argument in the boardroom, in the bedroom, at home or in the office, with your spouse, with your children, with your friends and and with your relations. The author's view is that argument is an art form, a technique which can be learnt, to give you advantage over your opponent and to persuade them that ...
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Changing Minds: The Art and Science of Changing Our Own and Other People's Minds
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by
Howard Gardner
Harvard psychologist and MacArthur Fellow Howard Gardner utilizes the principles of cognitive science to theorize about the process of changing of one's mind, and which of seven factors (which he refers to as "levers") can bring this process about so that it causes an obvious, effective change in one's behavior. He illustrates this theory using ...
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Persuasion: Reception and Responsibility
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by
Charles U Larson
This text aims to help students become consumers of persuasion. It presents persuasion through the examination of various aspects of popular culture - politics, mass media, advertising, and the information superhighway - as they exemplify and teach critical theories of persuasion. Its focuses on language and critical thinking are combined with ...
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Persuasion and Healing: A Comparative Study of Psychotherapy
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Dr. Jerome D Frank
Focuses on "psychological healing": a belief system and its effects on the healing process. This study examines such topics as religious revivalism, magical healing, contemporary psychotherapies, the role of the shaman in non-industrial societies, and the traditional mental hospital.
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Getting Ready to Negotiate
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by
Roger Fisher, Danny Ertel
Individuals, corporations, governments, and labor unions all over the world have utilized the negotiating principles in Getting to Yes--which has more than two million copies in print in 18 languages. This companion volume incorporates the book's fundamental philosophy and advice into a useful tool to help each reader design the negotiating ...
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Age of Propaganda: The Everyday Use and Abuse of Persuasion
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by
Anthony Pratkanis, Elliot Aronson
An analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behaviour, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics ...
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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
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by
G Richard Shell, Mario Moussa
Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths.
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Persuasion, Social Influence, and Compliance Gaining
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Robert H Gass, John S Seiter
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this text takes students from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines ...
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Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time
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by
Gerry L Spence
America's winningest trial lawyer offers a step-by-step plan for speaking in public--and succeeding.
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Coercion: Why We Listen to What "They" Say
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by
Douglas Rushkoff
In this scholarly analysis, the author discusses how evolving media persuasion techniques weaken society's decision-making powers, and argues that seemingly emancipating new media technologies foster the same intellectual stagnation as traditional media.
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Public Relations Writing: Form & Style
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by
Doug Newsom
This book should be of interest to courses in public relations writing, public relations methods, or publicity/promotion.
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Influence: How and Why People Agree to Things
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by
Robert B Cialdini, Ph.D.
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Life's a Campaign: What Politics Has Taught Me about Friendship, Rivalry, Reputation, and Success
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by
Chris Matthews
Matthews has spent a lifetime observing politicians and has gleaned wisdom and advice that are useful in politics and in life. Filled with insightful, entertaining anecdotes, this book provides a fun, lively, and thought-provoking guide to getting ahead.
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How to Change Anybody: Proven Techniques to Reshape Anyone's Attitude, Behavior, Feelings, or Beliefs
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by
Dr. David J Lieberman, Ph.D.
If you've ever wanted to change someone in your life - to make him or her more generous, less angry, more romantic, or less impatient - this is the book for you. "How to Change Anybody" tells you how to: inspire loyalty; eliminate prejudice; turn anyone's mood around fast; stop stubborn behaviour; make a wallflower into a social butterfly; stop ...
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Winning Without Intimidation: How to Master the Art of Positive Persuasion in Today's Real World in Order to Get What You Want, When You Want It, an
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by
Bob Burg
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
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by
Joe Vitale
Discover the secrets of written persuasion! 'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to ...
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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
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by
Kevin Hogan (Narrator)
This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven ...
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Dispatch
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by
Bentley Little
Jason Handford has a gift for writing letters that get results--from complaints to love letters. Then he's offered a job to write letters for a living. A whole new world opens up for Jason. He should have asked questions about the job first. Original.
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The Dynamics of Persuasion: Communication and Attitudes in the 21st Century
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by
Richard M Perloff
"The Dynamics of Persuasion" provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude ...
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Persuasion: Theory and Research
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Dr. Daniel J O'Keefe
The Second Edition of this important book continues to provide a thorough and critical treatment of persuasion theory and research. Daniel J O'Keefe combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. The book: * Provides a summary of relevant research ...
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The Hardball Handbook: How to Win at Life
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Chris Matthews
Matthews, the host of MSNBC's "Hardball," takes readers on a raucous road trip through America's political history and points out the best--and worst--behaviors of some of its most notable characters.
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