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1	Influence: The Psychology of Persuasion more books like this by Robert B Cialdini, Ph.D. "Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves ... see all copies from $7.62! new only from $9.00! \| SVS
2	Yes!: 50 Scientifically Proven Ways to Be Persuasive more books like this by Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D. Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader. see all copies from $12.50! new only from $12.50! \| SVS
3	Influence: Science and Practice more books like this by Robert B Cialdini, Ph.D. (Editor) Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a ... see all copies from $1.99! new only from $9.90! \| signed copies \| SVS
4	How to Argue and Win Every Time: At Home, at Work, in Court, Everywhere, Every Day more books like this by Gerry L Spence This work teaches you to make a winning argument in the boardroom, in the bedroom, at home or in the office, with your spouse, with your children, with your friends and and with your relations. The author's view is that argument is an art form, a technique which can be learnt, to give you advantage over your opponent and to persuade them that ... see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
5	Changing Minds: The Art and Science of Changing Our Own and Other People's Minds more books like this by Howard Gardner "Insights into One of the Greatest Mysteries of Human Behavior Minds" are exceedingly hard to change. Ask any advertiser who has tried to convince consumers to switch brands, any CEO who has tried to change a company's culture, or any individual who has tried to heal a rift with a friend. So many aspects of life are oriented toward changing minds ... see all copies from $1.99! new only from $3.98! \| first editions \| SVS
6	Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words more books like this by Joe Vitale Discover the secrets of written persuasion! 'The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to ... see all copies from $11.50! new only from $11.50! \| SVS
7	Covert Persuasion: Psychological Tactics and Tricks to Win the Game more books like this by Kevin Hogan, James Speakman Praise for "Covert Persuasion": 'This book is a treasure trove of ideas you can use to turn a 'no' into a 'yes' almost instantly - in any sales situation' - Brian Tracy, speaker and author of "Create Your Own Future and Change Your Thinking, Change Your Life". 'Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and ... see all copies from $12.67! new only from $13.34! \| SVS
8	Life's a Campaign: What Politics Has Taught Me about Friendship, Rivalry, Reputation, and Success more books like this by Chris Matthews Matthews has spent a lifetime observing politicians and has gleaned wisdom and advice that are useful in politics and in life. Filled with insightful, entertaining anecdotes, this book provides a fun, lively, and thought-provoking guide to getting ahead. see all copies from $4.36! new only from $8.50! \| first editions \| SVS
9	The Art of Woo: Using Strategic Persuasion to Sell Your Ideas more books like this by G Richard Shell, Mario Moussa Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is about helping others to engage their minds and imaginations. Shell and Moussa offer a self-assessment to determine which persuasion role fits each reader best and how to make the most of his or her natural strengths. see all copies from $2.61! new only from $3.59! \| SVS
10	Persuasion, Social Influence, and Compliance Gaining more books like this by Robert H Gass, John S Seiter Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion as it is found in everyday life. This text examines persuasion in a variety of contexts and settings, including advertising, small groups, and face-to-face encounters. The text places special emphasis ... see all copies from $1.99! new only from $38.00! \| first editions \| SVS
11 view cover	Bargaining for Advantage: Negotiation Strategies for Reasonable People more books like this by G Richard Shell Combining insights in negotiation research with the tactics used by some of the world's leading business strategists, "Bargaining for Advantage" is a practial guide to becoming a more effective negotiator. Richard Shell explores the hidden psychology and patterns that govern every bargaining situation. Driven by stories about everything from ... see all copies from $1.99! new only from $8.66! \| first editions \| SVS
12 view cover	Persuasion: Reception and Responsibility more books like this by Charles U Larson PERSUASION: RECEPTION AND RESPONSIBILITY presents persuasion through the examination of various aspects of popular culture--politics, mass media, advertising, and the information superhighway--as they exemplify and teach critical theories of persuasion. The text's multi-chapter focus on language and critical thinking is combined with readability, ... see all copies from $1.99! new only from $63.22! \| first editions \| SVS
13 view cover	Public Relations Writing: Form & Style more books like this by Doug Newsom Now fully updated to reflect the current realities of the public relations field (including the emerging importance of graphic design and the use of the Web), this revision of Newsom and Carrell's practical text covers all aspects of public relations writing. The book offers the practical approach one would expect to find in a trade book, but uses ... see all copies from $1.99! new only from $8.79! \| first editions \| SVS
14 view cover	Power, Influence, and Persuasion: Sell Your Ideas and Make Things Happen more books like this by Harvard Busines Essentials "The Harvard Business Essentials" series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put ... see all copies from $4.50! new only from $4.50! \| SVS
15 view cover	How to Change Anybody: Proven Techniques to Reshape Anyone's Attitude, Behavior, Feelings, or Beliefs more books like this by Dr. David J Lieberman, Ph.D. If you've ever wanted to change someone in your life - to make him or her more generous, less angry, more romantic, or less impatient - this is the book for you. "How to Change Anybody" tells you how to: inspire loyalty; eliminate prejudice; turn anyone's mood around fast; stop stubborn behaviour; make a wallflower into a social butterfly; stop ... see all copies from $2.25! new only from $3.83! \| first editions \| SVS
16 view cover	Coercion: Why We Listen to What "They" Say more books like this by Douglas Rushkoff In this scholarly analysis, the author discusses how evolving media persuasion techniques weaken society's decision-making powers, and argues that seemingly emancipating new media technologies foster the same intellectual stagnation as traditional media. see all copies from $1.99! new only from $1.99! \| first editions
17 view cover	The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking more books like this by Kevin Hogan This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven ... see all copies from $12.30! new only from $12.79! \| first editions \| SVS
18 view cover	Age of Propaganda: The Everyday Use and Abuse of Persuasion more books like this by Anthony Pratkanis, Elliot Aronson An analysis of the use and abuse of persuasion in daily life, "Age of Propaganda" reveals how persuasion influences our behaviour, which propaganda strategies are most commonly used today, and why some techniques work better than others. Drawing on the history of propaganda and modern research in social psychology, the authors show how the tactics ... see all copies from $1.99! new only from $6.82! \| SVS
19 view cover	Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time more books like this by Gerry L Spence America's winningest trial lawyer offers a step-by-step plan for speaking in public--and succeeding. see all copies from $2.80! new only from $2.80! \| first editions \| SVS
20 view cover	The Art of Influence: Persuading Others Begins with You more books like this by Chris Widener (Read by) From the author of the breakout bestseller "The Angel Inside" comes an inspiring new parable on the power of influence. As Widener's inspiring story reveals, it's not something one does to other people but rather something that starts with how one shapes and transforms his own life. see all copies from $9.95! new only from $9.95! \| SVS
21 view cover	I Wish I'd Said That!: How to Talk Your Way Out of Trouble and Into Success more books like this by Linda McCallister " Why did I say that?" " How come I didn' t say what I was thinking?" " Did I say too much? He stopped listening halfway through my pitch " If you' ve ever tormented yourself with questions like these after a business meeting or other important conversation, get ready for some confidence-building answers. This practical, power-communication guide ... see all copies from $1.99! new only from $13.17! \| first editions \| SVS
22 view cover	Getting Ready to Negotiate more books like this by Roger Fisher, Danny Ertel Individuals, corporations, governments, and labor unions all over the world have utilized the negotiating principles in Getting to Yes--which has more than two million copies in print in 18 languages. This companion volume incorporates the book's fundamental philosophy and advice into a useful tool to help each reader design the negotiating ... see all copies from $1.99! new only from $7.50! \| SVS
23 view cover	They Just Don't Get It!: Changing Resistance Into Understanding more books like this by Leslie Yerkes, Randy Martin, Ben Dewey (Illustrator) When 'they' don't get it, what do we do? Typically, we push harder, talk louder, and insist more intensely. We assume that their not getting it is a problem with them. In truth, when they don't get it, the problem lies with us. "They Just Don't Get It!" is a business parable that explores this universal concept and provides five keys the reader ... see all copies from $1.99! new only from $7.98! \| signed copies \| first editions \| SVS
24 view cover	Persuasion: The Art of Getting What You Want more books like this by Dave Lakhani Praise for "Persuasion, The Art of Getting What You Want" - 'Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it ... see all copies from $14.73! new only from $14.73! \| first editions \| SVS
25	Influence: How and Why People Agree to Things more books like this by Robert B Cialdini, Ph.D. see all copies from $1.99! new only from $99.00! \| first editions

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