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The Media of Mass Communication

The Media of Mass Communication more books like this

by John Vivian

This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass ...

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Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture more books like this

by Stanley J Baran

This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media ...

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Photojournalism: The Professionals' Approach

Photojournalism: The Professionals' Approach more books like this

by Kenneth Kobre

Photojournalism blends insightful interviews with professionals, sharp practical experience, and high-impact photographs to create the definitive text on photojournalism. Individual case studies draw upon the experience of leading photojournalists and delve into their reasons for making the decisions they did, showing readers how working ...

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The Complete New Yorker

The Complete New Yorker more books like this

by New Yorker Magazine (Editor), David Remnick (Introduction by)

Founded in 1925 as a humor magazine under the editorial genius of Harold Ross, The New Yorker magazine quickly became one of the most popular and literate publications in America. THE COMPLETE NEW YORKER presents the entire run from 1925 through February, 2005--every issue from cover to cover, in sequence, on 8 DVDs, with all the cartoons, fiction ...

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The Good Times

The Good Times more books like this

by Russell Baker

Pulitzer Prize-winning author Russell Baker offers readers a second volume of memoirs--a sequel to his bestselling Growing Up--which begins in 1947 when he lands a $30-a-week job with the Baltimore Sun. The stirring story of a man who made it with dignity and his values intact--now available in paperback, just in time for Father's Day.

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Mass Media Research: An Introduction

Mass Media Research: An Introduction more books like this

by Roger D Wimmer, PH.D.

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward ...

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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media

Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media more books like this

by Joseph R Dominick, PH.D., Barry L Sherman, Fritz J Messere

This text surveys the field of modern electronic media and beyond. Beyond, more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of "Broadcasting, Cable, the Internet and Beyond" have three main goals for every edition: to convey the ...

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Major Principles of Media Law

Major Principles of Media Law more books like this

by Wayne Overbeck

Major Principles of Media Law now in its eleventh edition, is a concise summary of the basic concepts and most important court decisions in communications law. The text is written by a former communications attorney having 32 years experience as a communications law professor. This media law textbook is revised every year to incorporate -- in time ...

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Broadcast News

Broadcast News more books like this

by Mitchell Stephens

Enhance your understanding of broadcast journalism with BROADCAST NEWS with InfoTracA(R) With coverage of every aspect of broadcast journalism, including writing, reporting, and production, this best-selling communication provides you with the tools you need to succeed. Clear and well-organized discussions and explanations, suggestions from ...

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Understanding Mass Media, Student Edition

Understanding Mass Media, Student Edition more books like this

by William Jawitz, McGraw-Hill

"Understanding Mass Media" stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, "Understanding Mass Media" ranges from the basics of ...

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Mass Media/Mass Culture with Free "Making the Grade" CD-ROM and Powerweb Access Card more books like this

by James Ross Wilson, Stan Leroy Wilson

New to this edition are: every new copy of "Mass Media/Mass Culture" is packaged with a free making the grade CD-ROM; free access to PowerWeb: an online reader and resource guide; and a free text-specific online learning center website. Written for the Introduction to Mass Communication course, "Mass Media/Mass Culture: An Introduction" ...

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Writing and Reporting News more books like this

by Carole Rich

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Mass Media in a Changing World more books like this

by George Rodman

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they ...

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International Communication: Continuity and Change more books like this

by Dr. Daya Kishan Thussu

International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication since the turn of the new millennium.Building on the success of the first edition, the second edition maps out the expansion of media and telecommunications corporations ...

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Only Connect: A Cultural History of Broadcasting in the United States more books like this

by Michele Hilmes

ONLY CONNECT is a comprehensive history of American broadcasting from its earliest days in radio, through the rise of television, to the current era of digital media and the Internet. It presents broadcasting as a vital component of American cultural identity, placing the development of U.S. radio, television, and new media in the context of ...

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Dynamics of Mass Communication: Media in the Digital Age more books like this

by Joseph R Dominick, PH.D.

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age, with a free Student CD-ROM that adds video and interactivity, to the student's textbook ...

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The Craft of Interviewing more books like this

by John Brady

John Brady, editor of Writer's Digest and himself an accomplished interviewer, has put together an indispensable guide to the art of questioning. In a lively, down-to-earth manner, "The Craft of Interviewing" covers all aspects of the interview process -- getting the interview, doing research, handling the subject face-to-face, hurdling hazards, ...

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Fighting the Forces: What's at Stake in Buffy the Vampire Slayer more books like this

by Rhonda Wilcox (Editor), Professor David Lavery (Editor)

For every television series, the original vision grows within a press of forces - both social and artistic expectations, conventions of the business as well as conventions of the art. Bad television - predictable, commercial, exploitative - simply yields to the forces. Good television, like the character of Buffy the Vampire Slayer, fights them. ...

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Management of Electronic Media more books like this

by Alan B Albarran

In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. ...

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The Dynamics of Mass Communications: Media in the Digital Age more books like this

by Joseph R Dominick, PH.D.

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience ...

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Global Communication more books like this

by Yahya R Kamalipour, Ph.D. (Editor)

In addition to being comprehensive in its coverage, this edited text brings together some of the foremost scholars in international communication. The book offers diverse perspectives on a wide range of issues and topics, including development of international communication, culture and communication, global news and information flow, theories of ...

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Taking Sides: Clashing Views in Mass Media and Society more books like this

by Ms. Alison Alexander, Jarice Hanson

"Taking Sides: Clashing Views in Mass Media" presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor's manual with testing material is available for each ...

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Introduction to Mass Communication: Media Literacy and Culture with Powerweb more books like this

by Stanley J Baran

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, ...

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Behind the Screen: Hollywood Insiders on Faith, Film, and Culture more books like this

by Spencer Lewerenz (Editor), Barbara Nicolosi (Editor)

When it comes to Hollywood, Christians too quickly wash their hands of popular culture and leave this immensely influential media to unbelievers. In truth, the industry is listening. There is a church in Hollywood, but too often their work is unrecognized. "Behind the Screen" offers a glimpse of Hollywood insiders who, through their jobs on movie ...

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Fundamentals of Media Effects more books like this

by Jennings Bryant, Susan Thompson, Bryant Jennings

"Fundamentals of Media Effects" is a readable scholarly text geared to undergraduate students in the media effects course. The book is divided into three sections. Section 1, Overview and History, provides historical evidence for media effects and for societal concern about media effects. Section 2, Theory and Concepts, includes the concepts and ...

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