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The Media of Mass Communication
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by
John Vivian
By exclusive arrangement with 'The Washington Post', Allyn & Bacon brings you the fourth edition of this successful anthology of articles on the media, organized to parallel Vivian's new edition.
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The Self-Publishing Manual: How to Write, Print & Sell Your Own Book
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by
Dan Poynter
In this digital age, self-publishing is an attractive, viable option for many writers -- if they only knew where to start. Dan Poynter demystifies the publishing process, breaking it down into an approachable, step-by-step procedure that anyone with a little time and motivation can easily master. From tips for writing more efficiently to shipping ...
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Writing and Reporting News: A Coaching Method
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by
Carole Rich
This book focuses on the most up-to-date methods needed to attract today's readers, including use of the Internet, graphics, basic news and storytelling styles.
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Photojournalism: The Professionals' Approach
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by
Kenneth Kobre
Widely recognized as setting the standard in photojournalism education, Photojournalism: The Professionals' Approach blends practical techniques with hard-hitting photographs and penetrating interviews with top professionals. From hard news, features, and sports to photo illustrations and the picture story, in-depth case studies take readers along ...
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Introduction to Mass Communication: Media Literacy and Culture
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by
Stanley J Baran
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media ...
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Theatre: A Way of Seeing
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by
Milly S Barranger
This book offers the theatre lover an exciting, full-color introduction to all aspects of theatre. It presents the experience of theatre, who sees, what is seen, where and how it is seen largely from the viewpoint of audiences exposed to a complex, living art that involves people, spaces, plays, designs, staging, forms, language, and productions. ...
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The Good Times
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by
Russell Baker
Pulitzer Prize-winning author Russell Baker offers readers a second volume of memoirs--a sequel to his bestselling Growing Up--which begins in 1947 when he lands a $30-a-week job with the Baltimore Sun. The stirring story of a man who made it with dignity and his values intact--now available in paperback, just in time for Father's Day.
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Audio in Media
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by
Stanley R Alten
In AUDIO IN MEDIA, Eighth Edition, Stanley Alten-internationally recognized as a scholar and expert in the area of audio production-continues to provide students with an introduction to the basic techniques and principles needed for today's audio production in media. The clear and current illustrations and photos and student-friendly writing in ...
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Mass Media Research: An Introduction
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by
Roger D Wimmer, PH.D.
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking ...
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Major Principles of Media Law
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by
Wayne Overbeck
Major Principles of Media Law now in its eleventh edition, is a concise summary of the basic concepts and most important court decisions in communications law. The text is written by a former communications attorney having 32 years experience as a communications law professor. This media law textbook is revised every year to incorporate -- in time ...
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Sight, Sound, Motion; Applied Media Aesthetics
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by
Herbert Zettl
Media aesthetics have gained prominence with the dramatic advances in the digital technology of video and electronic cinema. In this dynamic field, Herb Zettl's SIGHT SOUND MOTION/APPLIED MEDIA AESTHETICS FIFTH EDITION is more applicable than ever. This new edition of SIGHT SOUND MOTION continues to be the most comprehensive book on the market, ...
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Public Relations Writing: Form & Style
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by
Doug Newsom
Now fully updated to reflect the current realities of the public relations field (including the emerging importance of graphic design and the use of the Web), this revision of Newsom and Carrell's practical text covers all aspects of public relations writing. The book offers the practical approach one would expect to find in a trade book, but uses ...
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The Complete New Yorker
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by
New Yorker Magazine (Editor), David Remnick (Introduction by)
Founded in 1925 as a humor magazine under the editorial genius of Harold Ross, The New Yorker magazine quickly became one of the most popular and literate publications in America. THE COMPLETE NEW YORKER presents the entire run from 1925 through February, 2005--every issue from cover to cover, in sequence, on 8 DVDs, with all the cartoons, fiction ...
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Film Production Technique: Creating the Accomplished Image
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by
Bruce Mamer
FILM PRODUCTION TECHNIQUE: CREATING THE ACCOMPLISHED IMAGE, Fifth Edition, combines extensive information on video production with a strong emphasis on how motion picture film can be integrated into a project's workflow. An invaluable resource for those with limited background in the field, it equips you with a solid foundation in the basics of ...
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Taking Sides: Clashing Views on Controversial Issues in Mass Media and Society
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by
Ms. Alison Alexander, Jarice Hanson
This debate-style reader is designed to introduce students to controversies in mass media. The readings, which represent the arguments of leading scholars and media commentators, reflect a variety of viewpoints and have been selected for their liveliness and substance and because of their value in a debate framework. Taking Sides actively develops ...
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Communications Law: Liberties, Restraints, and the Modern Media
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by
John D Zelezny
The new edition of COMMUNICATIONS LAW continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths. The author's interesting, hypothetical exercises have been a favorite among both professors and students. As in previous editions, the Fifth Edition includes a thorough update of ...
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Mass Media/Mass Culture with Free "Making the Grade" CD-ROM and Powerweb Access Card
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by
James Ross Wilson, Stan Leroy Wilson
New to this edition: Every new copy of Mass Media/Mass Culture is packaged with a Free Making the Grade CD-ROM , Free Access to PowerWeb: An Online Reader and Resource Guide , and a Free Text-Specific Online Learning Center Website . Written for the Introduction to Mass Communication course, Mass Media/Mass Culture: An Introduction ...
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Dynamics of mass communication
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by
Joseph R Dominick, PH.D.
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Broadcasting, Cable, the Internet and Beyond: An Introduction to Modern Electronic Media
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by
Joseph R Dominick, PH.D., Barry L Sherman, Fritz J Messere
This text surveys the field of modern electronic media and beyond . Beyond , more than a word in the title, refers to the new technologies, regulations, programming, and competition that affect our world and the broadcasting industry. The authors of Broadcasting, Cable, the Internet and Beyond have three main goals for every edition: 1) to ...
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The Craft of Interviewing
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by
John Brady
John Brady, editor of Writer's Digest and himself an accomplished interviewer, has put together an indispensable guide to the art of questioning. In a lively, down-to-earth manner, "The Craft of Interviewing" covers all aspects of the interview process -- getting the interview, doing research, handling the subject face-to-face, hurdling hazards, ...
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Copywriting for the Electronic Media: A Practical Guide
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by
Milan D Meeske
Are you hoping to break into the exciting world of copywriting? With COPYWRITING FOR THE ELECTRONIC MEDIA: A PRACTICAL GUIDE (WITH INFOTRAC) you will discover how to write effective copy for all types of electronic media. Nearly 80 writing assignments and examples of actual scripts, storyboards, PSAs, and promotional spots prepare you to write ...
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Taking Sides: Clashing Views in Mass Media and Society
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by
Ms. Alison Alexander, Jarice Hanson
TAKING SIDES: CLASHING VIEWS IN MASS MEDIA presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor's manual with testing material is available for each ...
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Poison Penmanship: The Gentle Art of Muckraking
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by
Professor Jessica Mitford
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Dynamics of Mass Communication: Media in the Digital Age
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by
Joseph R Dominick, PH.D.
Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student DVD that adds video and interactivity to the student's textbook experience ...
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Introduction to Mass Communication: Media Literacy and Culture with Powerweb
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by
Stanley J Baran
This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, ...
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