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Introduction to Mass Communication: Media Literacy and Culture
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by
Stanley J Baran
This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and ...
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The Media of Mass Communication
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by
John Vivian
This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass ...
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Writing and Reporting News: A Coaching Method
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by
Carole Rich
This book focuses on the most up-to-date methods needed to attract today's readers, including use of the Internet, graphics, basic news and storytelling styles.
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Photojournalism: The Professionals' Approach
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by
Kenneth Kobre
A comprehensive overview of the equipment, techniques, and approaches that have made successful photojournalists excel at their profession. This is the second edition of a book based on years of experience of both the author, Ken Kobre, and many contemporary leading photojournalists who were interviewed by the author. It provides a path for ...
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Building a Speech
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by
Sheldon Metcalfe
"Cengage Advantage Books: Building a Speech, Seventh Edition", continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, "Building a Speech" guides students through a step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor ...
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Audio in Media
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by
Stanley R Alten
This book should be of interest to undergraduate courses in film studies, media studies and communication studies.
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Taking Sides: Clashing Views in Mass Media and Society
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by
Ms. Alison Alexander (Editor), Jarice Hanson (Editor)
"Taking Sides: Clashing Views in Mass Media" presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor's manual with testing material is available for each ...
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Sight, Sound, Motion: Applied Media Aesthetics
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by
Herbert Zettl
This book should be of interest to undergraduate courses in film studies.
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Mass Media in a Changing World
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by
George Rodman
This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they ...
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Mass Media Research: An Introduction
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by
Roger D Wimmer, PH.D.
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward ...
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Public Relations Writing: Form & Style
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by
Doug Newsom
This book should be of interest to courses in public relations writing, public relations methods, or publicity/promotion.
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Public Relations Cases
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by
Jerry A Hendrix
The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ...
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The Craft of Interviewing
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by
John Brady
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The Complete New Yorker
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by
New Yorker Magazine (Editor), David Remnick (Introduction by)
Founded in 1925 as a humor magazine under the editorial genius of Harold Ross, The New Yorker magazine quickly became one of the most popular and literate publications in America. THE COMPLETE NEW YORKER presents the entire run from 1925 through February, 2005--every issue from cover to cover, in sequence, on 8 DVDs, with all the cartoons, fiction ...
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Copywriting for the Electronic Media: A Practical Guide
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by
Milan D Meeske
"Copywriting for the Electronic Media: A Practical Guide, Sixth Edition", prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you ...
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Writing and Reporting News
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by
Carole Rich
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Mass Media/Mass Culture with Free "Making the Grade" CD-ROM and Powerweb Access Card
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by
James Ross Wilson, Stan Leroy Wilson, Ross Wilson James
New to this edition are: every new copy of "Mass Media/Mass Culture" is packaged with a free making the grade CD-ROM; free access to PowerWeb: an online reader and resource guide; and a free text-specific online learning center website. Written for the Introduction to Mass Communication course, "Mass Media/Mass Culture: An Introduction" ...
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Communications Law: Liberties, Restraints, and the Modern Media
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by
John D Zelezny
The new edition of COMMUNICATIONS LAW continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths. The author's interesting, hypothetical exercises have been a favorite among both professors and students. As in previous editions, the Fifth Edition includes a thorough update of ...
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Media Programming: Strategies and Practices
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by
Susan Tyler Eastman
Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.
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The Good Times
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by
Russell Baker
Pulitzer Prize-winning author Russell Baker offers readers a second volume of memoirs--a sequel to his bestselling Growing Up--which begins in 1947 when he lands a $30-a-week job with the Baltimore Sun. The stirring story of a man who made it with dignity and his values intact--now available in paperback, just in time for Father's Day.
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How to Do Leaflets, Newsletters, and Newspapers
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by
Nancy Brigham
Everything you need to know: from writing to the appropriate audience to using desktop publishing to planning and scheduling.
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Mass Control: Engineering Human Consciousness
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by
Jim Keith
Conspiracy expert Keith's latest book on mind control, Project Monarch, and mass manipulation. Keith says that here stands the New Man. His conception of reality is a dance of electronic images fired into his forebrain, a gossamer construction of his masters, designed so that he will not under any circumstances perceive the actual. His happiness ...
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Representing Reality: Issues and Concepts in Documentary
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by
Bill Nichols
"Representing Reality" is the first book to offer a conceptual overview of documentary filmmaking practice. It addresses numerous social issues and how they are presented to the viewer by means of style, rhetoric, and narrative technique. The volume poses questions about the relationship of the documentary tradition to power, the body, authority, ...
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COMM
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by
Rudolph F Verderber, Kathleen S Verderber, Deanna D Sellnow
Created through a student-tested, faculty approved review process, "Comm" is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study ...
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Media Effects Research: A Basic Overview
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by
Glenn G Sparks
This textbook describes various ways of studying, and competing accounts of, the media's influence. The effects themselves, and the reasons behind the media's influence, are also considered. Chapters discuss scientific approaches, the role of the scientific method, the history of media effects resea
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