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Introduction to Mass Communication: Media Literacy and Culture

Introduction to Mass Communication: Media Literacy and Culture more books like this

by Stanley J Baran

This text encourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and ...

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The Media of Mass Communication

The Media of Mass Communication more books like this

by John Vivian

This up-to-date, reader-friendly presentation of the mass media helps instructors use the media to teach the media and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian's story-telling style excites students as they explore the ever-changing subject of mass ...

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Writing and Reporting News: A Coaching Method

Writing and Reporting News: A Coaching Method more books like this

by Carole Rich

This book focuses on the most up-to-date methods needed to attract today's readers, including use of the Internet, graphics, basic news and storytelling styles.

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Photojournalism: The Professionals' Approach

Photojournalism: The Professionals' Approach more books like this

by Kenneth Kobre

A comprehensive overview of the equipment, techniques, and approaches that have made successful photojournalists excel at their profession. This is the second edition of a book based on years of experience of both the author, Ken Kobre, and many contemporary leading photojournalists who were interviewed by the author. It provides a path for ...

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Building a Speech

Building a Speech more books like this

by Sheldon Metcalfe

"Cengage Advantage Books: Building a Speech, Seventh Edition", continues the tradition of providing proven texts at lower prices. With 20 chapters organized into five units, "Building a Speech" guides students through a step-by-step process of developing public speaking skills through observation, peer criticism, personal experience and instructor ...

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Audio in Media

Audio in Media more books like this

by Stanley R Alten

This book should be of interest to undergraduate courses in film studies, media studies and communication studies.

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Taking Sides: Clashing Views in Mass Media and Society

Taking Sides: Clashing Views in Mass Media and Society more books like this

by Ms. Alison Alexander (Editor), Jarice Hanson (Editor)

"Taking Sides: Clashing Views in Mass Media" presents current controversial issues in a debate-style format designed to stimulate student interest and develop critical thinking skills. Each issue is thoughtfully framed with an issue summary, an issue introduction, and a postscript. An instructor's manual with testing material is available for each ...

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Sight, Sound, Motion: Applied Media Aesthetics

Sight, Sound, Motion: Applied Media Aesthetics more books like this

by Herbert Zettl

This book should be of interest to undergraduate courses in film studies.

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Mass Media in a Changing World

Mass Media in a Changing World more books like this

by George Rodman

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they ...

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Mass Media Research: An Introduction

Mass Media Research: An Introduction more books like this

by Roger D Wimmer, PH.D.

MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward ...

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Public Relations Writing: Form & Style more books like this

by Doug Newsom

This book should be of interest to courses in public relations writing, public relations methods, or publicity/promotion.

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Public Relations Cases more books like this

by Jerry A Hendrix

The fifth edition continues to study examples of public relations by following the author's philosophy that great PR comes from interactive participation among sources and receivers of information. The text helps students to evaluate case studies and understand why select cases had the effect they did. Part One of this text begins with an overview ...

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The Craft of Interviewing more books like this

by John Brady

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The Complete New Yorker more books like this

by New Yorker Magazine (Editor), David Remnick (Introduction by)

Founded in 1925 as a humor magazine under the editorial genius of Harold Ross, The New Yorker magazine quickly became one of the most popular and literate publications in America. THE COMPLETE NEW YORKER presents the entire run from 1925 through February, 2005--every issue from cover to cover, in sequence, on 8 DVDs, with all the cartoons, fiction ...

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Copywriting for the Electronic Media: A Practical Guide more books like this

by Milan D Meeske

"Copywriting for the Electronic Media: A Practical Guide, Sixth Edition", prepares you to write effective copy for all types of electronic media, with an emphasis on commercial writing and a valuable real-world orientation to this exciting field. A brief grammar review illustrates grammar principles as they apply to broadcast writing, helping you ...

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Writing and Reporting News more books like this

by Carole Rich

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Mass Media/Mass Culture with Free "Making the Grade" CD-ROM and Powerweb Access Card more books like this

by James Ross Wilson, Stan Leroy Wilson, Ross Wilson James

New to this edition are: every new copy of "Mass Media/Mass Culture" is packaged with a free making the grade CD-ROM; free access to PowerWeb: an online reader and resource guide; and a free text-specific online learning center website. Written for the Introduction to Mass Communication course, "Mass Media/Mass Culture: An Introduction" ...

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Communications Law: Liberties, Restraints, and the Modern Media more books like this

by John D Zelezny

The new edition of COMMUNICATIONS LAW continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths. The author's interesting, hypothetical exercises have been a favorite among both professors and students. As in previous editions, the Fifth Edition includes a thorough update of ...

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Media Programming: Strategies and Practices more books like this

by Susan Tyler Eastman

Provides students with current information on the techniques and strategies used in the programming industry. This text covers all aspects of media programming for broadcast and cable TV, radio and the Internet, from selection of units of content, scheduling, and promotion to advertisers and audiences.

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The Good Times more books like this

by Russell Baker

Pulitzer Prize-winning author Russell Baker offers readers a second volume of memoirs--a sequel to his bestselling Growing Up--which begins in 1947 when he lands a $30-a-week job with the Baltimore Sun. The stirring story of a man who made it with dignity and his values intact--now available in paperback, just in time for Father's Day.

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How to Do Leaflets, Newsletters, and Newspapers more books like this

by Nancy Brigham

Everything you need to know: from writing to the appropriate audience to using desktop publishing to planning and scheduling.

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Mass Control: Engineering Human Consciousness more books like this

by Jim Keith

Conspiracy expert Keith's latest book on mind control, Project Monarch, and mass manipulation. Keith says that here stands the New Man. His conception of reality is a dance of electronic images fired into his forebrain, a gossamer construction of his masters, designed so that he will not under any circumstances perceive the actual. His happiness ...

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Representing Reality: Issues and Concepts in Documentary more books like this

by Bill Nichols

"Representing Reality" is the first book to offer a conceptual overview of documentary filmmaking practice. It addresses numerous social issues and how they are presented to the viewer by means of style, rhetoric, and narrative technique. The volume poses questions about the relationship of the documentary tradition to power, the body, authority, ...

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COMM more books like this

by Rudolph F Verderber, Kathleen S Verderber, Deanna D Sellnow

Created through a student-tested, faculty approved review process, "Comm" is a concise, visually appealing text that introduces essential speech communication concepts without any delays or distractions. This brief, affordable paperback includes a full suite of learning aids to accommodate your busy lifestyle, including chapter-by-chapter study ...

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Media Effects Research: A Basic Overview more books like this

by Glenn G Sparks

This textbook describes various ways of studying, and competing accounts of, the media's influence. The effects themselves, and the reasons behind the media's influence, are also considered. Chapters discuss scientific approaches, the role of the scientific method, the history of media effects resea

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