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Packaging Girlhood: Rescuing Our Daughters from Marketers' Schemes
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by
Sharon Lamb, Ed.D., Lyn Mikel Brown
The authors present an eye-opening look at how culture, media, and marketers dictate what girls should look like, enjoy, become, and consume--and what parents can do about it.
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Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
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Kathleen Hall Jamieson
"If political advertising did not exist, we would have to invent it," writes Katherine Hall Jamieson in her widely-praised study of the subject Packaging the Presidency. Looking at the media campaigns of American presidents from the early days of the Republic to the present, Jamieson chronicles the evolution of the campaign ad from handbill and ...
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The Total Package: The Evolution and Secret Meanings of Boxes, Bottles, Cans, and Tubes
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by
Thomas Hine
By the author of "Populuxe". This text explains how manufacturers play with the consumer's mind in an attempt to sell day-to-day products such as soap and breakfast cereal, each product sitting on a supermarket shelf having been carefully designed to promote instant desirability.
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Forms, Folds, and Sizes: All the Details Graphic Designers Need to Know But Can Never Find
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by
Poppy Evans
Completely practical, with only the most needed information, this title provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios for each part, metric conversion charts, standard envelope sizes in the ...
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California Orange Box Labels: An Illustrated History
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by
Gordon McClelland, Jay T Last
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CD Packaging Kit: Fauna Mandala: Mix & Match 25 Labels and Sleeves, Plus Dozens of Stickers!
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by
Chronicle Books (Creator)
This is a label and design kit for music and photo CDs featuring 25 CD sleeves and 25 CD labels and 25 envelope closure stickers as well as a mounting station for easy application of labels to discs.
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Better Than Homemade: Amazing Food That Changed the Way We Eat
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by
Carolyn Wyman
(1)Who put the Minute in Minute Rice? (2)What, exactly, is Spam? (3)And why do Pringles come in a tennis ball can? Discover the answers to all these questions and more in "Better Than Homemade," a freewheeling illustrated history of the packaged foods industry. From Green Giant and Hamburger Helper to Jiffy Pop and Jell-O, syndicated columnist ...
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Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market
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by
Capsule (Editor)
The design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, colour, and layout issues. The Design Matters series takes a more in ...
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Structural Package Designs + CD ROM
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by
Pepin Press
STRUCTURAL PACKAGE DESIGN is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely ...
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The Package as a Marketing Tool
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by
Stanley Sacharow
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Packaging Design (in the Portfolio Series)
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by
Bill Stewart
Packaging design became established as a specialist discipline in the 1960s, yet few books have been published which offer sound practical advice to students. Now Bill Stewart describes the whole design process from concept creation to production, including the all-important considerations of brand development and the designers obligations and ...
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Image by Design: From Corporate Vision to Business Reality
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by
Clive Chajet
This book illuminates and clarifies the relationship. between corporate image and corporate strategy. In his book. the author urges businesses to recognize the fact that image. is reality. It is necessary to create commercially useful. corporate and brand images through identity and to design. systems that drive all communications for maximum ...
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Electronic Techniques: Shop Practices and Construction
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by
Robert S Villanucci
For courses in Electronic Fabrication.This solid classic presents a practical and realistic approach for developing skills in planning, designing and constructing electronic equipment. Its logical presentation helps beginning technicians become competent in all aspects of electronic packaging design and fabrication techniques. Practical and easy ...
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Advanced Electronic Packaging
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by
Richard K Ulrich (Editor), William D Brown (Editor)
As in the First Edition, each chapter in this new Second Edition is authored by one or more acknowledged experts and then carefully edited to ensure a consistent level of quality and approach throughout. There are new chapters on passive devices, RF and microwave packaging, electronic package assembly, and cost evaluation and assembly, while ...
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Packaging Yourself: The Targeted Resume
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by
Kate Wendleton
Packaging Yourself: The Targeted Resume includes scores of sample resumes and case studies as it takes you through the entire Five O'Clock Club approach to developing a resume that s just right for you. The book starts off with an overview of The Five O'Clock Club approach to job search.
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The Packaging Designer's Book of Patterns
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by
George L Wybenga, Laszlo Roth
The Third Edition continues its long tradition as a useful tool in the ever-changing world of packaging design. It features more than fifty new patterns and new material on the latest advances in closures. This hands-on resource gives designers the advantage they need to successfully meet any packaging challenge. Every pattern has been test ...
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The Book of Boxes: Create Your Own Japanese Gift Boxes
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by
Kunio Ekiguchi
A collection of heavy, decorated papers, die-cut and blind stamped for removal and folding to form a variety of glueless boxes. Annotation copyright Book News, Inc. Portland, Or.
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Simply Homemade Food Gifts
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by
Meredith Press (Creator)
Includes 107 recipes featuring gifts for all occasions -- thank-you's, birthdays, holidays, Christmas, for friends and neighbors. 229 craft projects.
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The Packaging Designer's Book of Patterns
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by
Laszlo Roth, George L Wybenga
Now the best thing to happen to package design since paper is even better! This new edition of The Packaging Designer's Book of Patterns does what may seem impossible to many devoted users of the first edition-it makes a unique and indispensable resource even better! With more than 100 completely new patterns, as well as significant revisions and ...
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Packaging Makeovers: Graphic Redesign for Market Change
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by
Stacey King Gordon
Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part - with vast ramifications - of doing business. So although redesigns are relatively commonplace, they must not be taken lightly. This book deconstructs package redesign, providing vital information for the business owner, who has to ...
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Special Packaging + CD ROM
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by
The Pepin Press
SPECIAL PACKAING is a unique step-by-step manuals, containing hundreds of great folding ideas and ready-to-use designs. This book is an essential tool for anyone involved in the fields of graphic and industrial design, advertising, and printing. All patterns are stored in eps vector format on the enclosed CD-ROMs. They may be used freely to create ...
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Packaging Design: Successful Product Branding from Concept to Shelf
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by
Marianne Rosner Klimchuk, Sandra A Krasovec
How to create packaging designs for consumer brands that effectively communicate in the retail environment? "Packaging Design: Successful Product Branding from Concept to Shelf" is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. ...
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What Is Packaging Design?
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by
Giles Calver
"What is Packaging Design?" explores the myriad issues that determine a client's brief and influence a designer's approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. The component parts of packaging design are deconstructed, explaining how elements such ...
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Case Histories: The Packaging and Presentation of the Photographic Portrait in Victorian Britain 1840-1875
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by
John Hannavy
The cased photographic portrait was fashionable from the early 1840s until the end of the 1860s. There grew up around it a considerable industry supplying everything from simple leather covered cases to sophisticated creations in moulded thermoplastic. In this book, John Hannavy, a distinguished writer, broadcaster and expert on the history of ...
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Food Wrap: Packages That Sell
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by
Steven Heller
A lush coffee-table book of food product package designs aimed at stimulating consumer appetites.
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