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1	Product Design and Development more books like this by Karl T Ulrich, Steven D Eppinger add to wishlist Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and ... see all copies from $1.99! new only from $67.73! \| first editions \| SVS
2	A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century more books like this by Scott Bedbury, Stephen Fenichell add to wishlist Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee. see all copies from $2.31! new only from $8.00! \| SVS
3	A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century more books like this by Scott Bedbury, Stephen Fenichell add to wishlist A powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee. see all copies from $2.18! new only from $5.75! \| signed copies \| first editions
4	New Product Development: Managing and Forecasting for Strategic Success more books like this by Robert J Thomas add to wishlist For increasing numbers of organizations, new product development is a priority concern. Intense global competition, rapid technological change and mutating patterns of world market opportunities compel firms to continually revitalize products and services for existing and new markets - if not for profit, for survival. However the risks of new ... see all copies from $2.10! new only from $17.89! \| first editions \| SVS
5	United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered more books like this by Mike Moser add to wishlist Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company - and out in the marketplace. "United We Brand" offers a hands-on action plan for building a cohesive brand strategy from the ground up. ... see all copies from $3.90! new only from $15.85! \| first editions \| SVS
6	The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications more books like this by Marc H Meyer add to wishlist Every company can point to a growth strategy. Far fewer, however, systematically implement them; instead, they spend their time on incremental innovations, or rely on acquisitions. Still, organic, internal growth, accomplished through product line renewal and new service development, is essential to the long-term vitality of corporations across ... see all copies from $10.69! new only from $21.39!
7	Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets more books like this by Constantinos C Markides, Paul A Geroski add to wishlist Discover why being a "fast second" is often more financially rewarding than being at the cutting edge. If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered ... see all copies from $2.33! new only from $19.02! \| first editions \| SVS
8	The Management of Technology and Innovation: A Strategic Approach (with Infotrac(r)) more books like this by Margaret A White, Garry D Bruton add to wishlist The management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process. see all copies from $42.87! new only from $46.94!
9	Entrepreneur Magazine: Bringing Your Product to Market more books like this by Don Debelak add to wishlist "Debelak prepares you for each phase of your venture to build an empire, step by step." - Success Magazine It is possible to introduce your product to the marketplace by spending only a little money-yet getting back a large return. This book shares the proven strategies that have enabled thousands of inventors and entrepreneurs to launch their ... see all copies from $2.95! new only from $29.99! \| SVS
10	Complete Idiot's Guide to Cashing in on Your Inventions more books like this by Richard C Levy add to wishlist -- Written by the creator of the Furby "RM" and over 200 other products. -- Contains the author's proven personal strategies, methods, and insider information that only a fortunate few possess. -- Covers everything aspiring inventors need to know-from how to develop their idea into something patentable to marketing their invention to the outside ... see all copies from $3.18! new only from $10.00! \| SVS
11 view cover	Managing Product and Service Development: Text and Cases more books like this by Dr. Stefan Thomke add to wishlist This text offers a new option for instructors interested in emphasizing a balance between products and services. "Managing Product and Service Development" is about the managerial aspects critical to conceiving, designing, and developing innovative products and services. The course exposes students to some of the best management practices, tools, ... see all copies from $42.42! new only from $45.00! \| first editions
12 view cover	Product Leadership: Creating and Launching Superior New Products more books like this by Robert Gravlin Cooper add to wishlist Successful strategies for winning the product development war. Product innovation is a high-risk war, the battles being fought both behind a companys doors and against the competition. But with all the effort companies exert to become product leaders, over a third of their new products still fail at launch, and many more never gain a profitable ... see all copies from $1.99! new only from $19.99! \| first editions
13 view cover	Product Innovation Strategy, Pure and Simple: How Winning Companies Outpace Their Competitors more books like this by Michel Robert, Robert Michel add to wishlist Since 1993, thousands of readers have turned to Michel Robert's book "Strategy Pure and Simple". Now he returns with a proven strategy to create and launch new products - the lifeblood of any business. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a unique process of ... see all copies from $1.99! new only from $6.50! \| first editions \| SVS
14 view cover	Bringing Your Product to Market...in Less Than a Year: Fast-Track Approaches to Cashing in on Your Great Idea more books like this by Don Debelak add to wishlist This is a revised and expanded new edition of the classic guide for inventors. When this comprehensive resource for inventors was first published, bringing a new product to market was costly, time-consuming, and very risky. But today, new technologies including the Internet have drastically changed the world of inventing. In the past, inventors ... see all copies from $12.72! new only from $15.25! \| SVS
15 view cover	Strategy Is Destiny: How Strategy-Making Shapes a Company's Future more books like this by Robert A Burgelman, Andrew S Grove (Foreword by) add to wishlist Management expert Robert Burgelman of Stanford University offers unique insights into the importance and power of successful strategy, using Intel's lucrative thirty-year example to help managers in any company, large or small. In three decades, Intel changed its core business in three major, trend-setting ways. A less nimble company would have ... see all copies from $1.99! new only from $18.00! \| first editions \| SVS
16 view cover	Concurrent Engineering more books like this by John R Hartley add to wishlist Shortening Lead Times, Raising Quality and Lowering Costs. By taking into account the concerns and input of design, production, purchasing, finance and marketing from the very first stages of product planning, you can bring out the right products in the fastest, most effective manner, this book gives managers 16 clear guidelines for achieving ... see all copies from $2.25! new only from $6.00! \| SVS
17 view cover	It's Not about the Technology: Developing the Craft of Thinking for a High Technology Corporation more books like this by Raj Karamchedu, Varada Raj Karamchedu add to wishlist "It's Not About the Technology" is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is ... see all copies from $33.50! new only from $55.76! \| first editions \| SVS
18 view cover	Rapid Value Management for the Business Cost of Ownership: Readiness, Architecture, Process, Integration, Deployment more books like this by Andrew Wigodsky, Andrew S Wigosky add to wishlist The model presented in this manual for the IT professional helps managers work with tech workers and their customers to make a clear and well-substantiated argument for IT service investments. In order to validate and fully explain this model, Wigodsky presents an overview of the "why" behind technology investment for any organization, and ... see all copies from $20.99! new only from $29.91! \| SVS
19 view cover	From Followers to Leaders: Managing Innovation in Newly Industrializing Countries more books like this by Naushad Forbes, Nuashad Forbes, David Wield add to wishlist How to improve technology management in follower-firms wherever they are located. This textbook is the result of ten years of teaching international technology management to managers and engineers (at Stanford University) and managing technology in a successful medium-sized firm in India. The last years have seen a profusion of books and articles ... see all copies from $40.38! new only from $50.81! \| first editions \| SVS
20 view cover	The Pdma Toolbook 2 for New Product Development more books like this by Paul Belliveau (Editor), Abbie Griffin (Editor), Stephen Somermeyer (Editor) add to wishlist This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The ... see all copies from $19.77! new only from $19.77! \| SVS
21 view cover	Quality Function Deployment (C): Integrating Customer Requirements Into Product Design more books like this by Yoji Akao (Editor) add to wishlist Quality Function Deployment (QFD) is a method for satisfying customers by translating their demands into design targets and quality assurance points. For a thorough 'how-to' on the implementation of QFD, we went directly to the source - Yoji Akao, the creator of QFD and one of the foremost leaders of the Japanese Total Quality Control movement. In ... see all copies from $5.00! new only from $83.38!
22 view cover	User-Centered Design Stories: Real-World Ucd Case Studies more books like this by Carol Righi, Janice James add to wishlist Intended for both the student and the practitioner, this is the first user-centered design casebook. It follows the Harvard Case study method, where the reader is placed in the role of the decision-maker in a real-life professional situation. In this book, the reader is asked to perform analysis of dozens of UCD work situations and propose ... see all copies from $35.58! new only from $35.58! \| SVS
23 view cover	How to Create Profitable New Products more books like this by George Gruenwald add to wishlist This comprehensive resource guides students step-by-step through the product development process, from concept through launch in the marketplace. Its case histories profile successful new product introductions in a changing marketplace. This text details the best ways to: identify and respond to the real needs of consumers; plan for products that ... see all copies from $10.26! new only from $50.00! \| first editions
24 view cover	Product Development: A Structured Approach to Consumer Product Development, Design, and Manufacture more books like this by Anil Mital, Anoop Desai, Anand Subramanian add to wishlist Design and manufacture of new products has always been a team effort; but lately the team has been expanding. No longer can companies afford to keep the product design team working in isolation from the production and manufacturing team, not to mention the financial and accounting team. For today's product development team has to comprise an ... see all copies from $53.00! new only from $65.59! \| SVS
25 view cover	Stimulating Innovation in Products and Services: With Function Analysis and Mapping more books like this by J Jerry Kaufman, Roy Woodhead add to wishlist This book provides practical techniques to help any organization innovate and succeed. In this groundbreaking book, internationally acclaimed authors demonstrate that innovation can be mastered via systematic and replicable methods. Following careful instructions and guidelines, readers discover how to foster the ingenuity that resides within all ... see all copies from $78.27! new only from $82.77!

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