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1	Product Design and Development more books like this by Karl T Ulrich, Steven D Eppinger Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and ... see all copies from $1.99! new only from $23.00! \| first editions \| SVS
2	New Products Management more books like this by C Merle Crawford "New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts ... see all copies from $1.99! new only from $26.00! \| first editions \| SVS
3	Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy more books like this by Judy Estrin Does innovation come about by luck or hard work? Is it a flash of inspiration or the result of careful management? Are innovators born or taught? In "Closing the Innovation Gap," Judith Estrin provides the answers to these and other questions critical to our future. A technology pioneer and business leader, Estrin describes what will be required ... see all copies from $16.80! new only from $16.80! \| SVS
4	Winning at New Products: Accelerating the Process from Idea to Launch more books like this by Robert Gravlin Cooper The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why ... see all copies from $14.94! new only from $16.70! \| SVS
5	Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality more books like this by Steven C Wheelwright, Kim B Clark A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions ... see all copies from $4.75! new only from $25.84! \| signed copies \| first editions \| SVS
6	Strategic Management of Technology and Innovation more books like this by Robert A Burgelman The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides ... see all copies from $1.99! new only from $4.95! \| first editions \| SVS
7	A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century more books like this by Scott Bedbury, Stephen Fenichell Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee. see all copies from $2.98! new only from $7.50! \| SVS
8	The Inventor's Bible: How to Market and License Your Brilliant Ideas more books like this by Ronald Louis Docie, Sr. You've just invented a new technology, a must-have product. So now what? Patent it? Manufacture it? Sell it? Successful inventor and author Ronald Docie shares more than 20 years of valuable insight and experience in "The Inventor's Bible," a guide to taking your ideas from concept to profit in record time. Using real case studies as examples, ... see all copies from $8.33! new only from $17.88! \| SVS
9	Strategic Management of Technological Innovation more books like this by Melissa Schilling "Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion ... see all copies from $6.50! new only from $39.00! \| SVS
10	Monopoly Rules: How to Find, Capture, and Control the Most Lucrative Markets in Any Business more books like this by Milind Lele "Competition is the bane of the free enterprise system." --Anonymous business mogul What people on the front lines--making, marketing, and selling products and services--really want is to be alone in the marketplace, to have a space that they own for a long enough period of time so they can make some real money. In this short, powerful book, ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
11 view cover	Do You Matter?: How Great Design Will Make People Love Your Company more books like this by Robert Brunner, Stewart Emery, Russ Hall More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies ... see all copies from $15.00! new only from $15.00! \| SVS
12 view cover	The Product Manager's Handbook more books like this by Linda Gorchels This second edition of "The Product Manager's Handbook" is an essential guide to success in product management. It includes practical charts, case studies, and checklists, covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised, and has new information on the Internet as a product ... see all copies from $12.90! new only from $17.95! \| SVS
13 view cover	The Toy and Game Inventor's Handbook: Everything You Need to Know to Pitch, License, and Cash-In on Your Ideas more books like this by Richard C Levy, Ronald O Weingartner One of the most recognized and successful toy and game inventors in the business teams up with the former head of research and development at Hasbro to bring clear, comprehensive information to aspiring toy and game inventors who just might invent the next hula hoop. see all copies from $7.50! new only from $7.50! \| SVS
14 view cover	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders more books like this by Adam Morgan "Eating the Big Fish is on fire with ideas. Best in the marketplace." -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather "In 1986, the Levi'sA(R) DockersA(R) brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them In his new book, Adam Morgan adroitly presents many of the same ... see all copies from $4.39! new only from $40.02! \| first editions
15 view cover	The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival more books like this by Al Ries, Laura Ries What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, "The Origin of Brands," the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in ... see all copies from $1.99! new only from $4.79! \| signed copies \| first editions \| SVS
16 view cover	Product Development for the Lean Enterprise: Why Toyota's System Is Four Times More Productive and How You Can Implement It more books like this by Michael N Kennedy This is the must-read of the decade for anyone whose livelihood depends on new products. Those familiar with industry today know western companies are scrambling to emulate the Toyota Production System. But most don't realize that Toyota's new product development system is every bit as important to Toyota's ongoing success. If they have heard that ... see all copies from $6.99! new only from $12.35! \| first editions \| SVS
17 view cover	Innovation: The Five Disciplines for Creating What Customers Want more books like this by Curtis R Carlson, William W Wilmot The how-to of innovation--the process for rapidly creating new products and services--is presented by the source that created Tide, the computer mouse, high-definition television, and is now pioneering robotic surgery. see all copies from $7.00! new only from $7.98! \| SVS
18 view cover	United We Brand: How to Create a Cohesive Brand That's Seen, Heard, and Remembered more books like this by Mike Moser Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company - and out in the marketplace. "United We Brand" offers a hands-on action plan for building a cohesive brand strategy from the ground up. ... see all copies from $1.99! new only from $2.00! \| first editions \| SVS
19 view cover	How Breakthroughs Happen: The Surprising Truth about How Companies Innovate more books like this by Andrew Hargadon, Kathleen M Eisenhardt (Foreword by) This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'? Or that Henry Ford's revolutionary assembly line came from an unlikely blend of observations from Singer sewing machines, meatpacking, ... see all copies from $7.70! new only from $11.85! \| first editions \| SVS
20 view cover	The Seeds of Innovation: Cultivating the Synergy That Fosters New Ideas more books like this by Elaine Dundon This is a practical guide to getting profitable and strategic creative contributions from every employee. see all copies from $1.99! new only from $2.00! \| signed copies \| first editions \| SVS
21 view cover	Design and Marketing of New Products more books like this by Glen L Urban A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. Revision of over 75% of the book ... offers a managerial focus - with an emphasis on understanding the issues and solving the problems by implementing a variety if ... see all copies from $1.99! new only from $135.00! \| first editions \| SVS
22 view cover	Proactive Risk Management: Controlling Uncertainty in Product Development more books like this by Preston G Smith, Guy M Merritt, Roland Smith Proactive Risk Management provides product development teams and project managers with a step-by-step process for managing innovation risk in an effective cross-functional manner. In addition to providing a formula, this book illuminates the rationale of managing project risks allowing project and product development managers to successfully ... see all copies from $3.18! new only from $8.88! \| SVS
23 view cover	The Virtual Corporation: Structuring and Revitalizing the Corporation for the 21st Century more books like this by William H Davidow, Michael S Malone This work is an examination of the new strategies used by the most advanced corporations that are propelling the current industrial revolution. The book explains how ad hoc aggregates of companies - "virtual corporations" - are combining to deliver instantaneous, customized services and products. It identifies the driving forces that are ... see all copies from $1.99! new only from $1.99! \| signed copies \| first editions \| SVS
24 view cover	Complete Idiot's Guide to Cashing in on Your Inventions more books like this by Richard C Levy -- Written by the creator of the Furby "RM" and over 200 other products. -- Contains the author's proven personal strategies, methods, and insider information that only a fortunate few possess. -- Covers everything aspiring inventors need to know-from how to develop their idea into something patentable to marketing their invention to the outside ... see all copies from $5.99! new only from $12.34! \| SVS
25 view cover	A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century more books like this by Scott Bedbury, Stephen Fenichell A powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee. see all copies from $1.99! new only from $5.00! \| signed copies \| first editions

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