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1	The Product Manager's Handbook more books like this by Linda Gorchels add to wishlist This second edition of "The Product Manager's Handbook" is an essential guide to success in product management. It includes practical charts, case studies, and checklists, covering planning, proposals, product development, pricing, and product teams. The book has been substantially revised, and has new information on the Internet as a product ... see all copies from $1.99! new only from $8.72! \| SVS
2	Product Design and Development more books like this by Karl T Ulrich, Steven D Eppinger add to wishlist Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and ... see all copies from $2.95! new only from $67.73! \| first editions \| SVS
3	Winning at New Products: Accelerating the Process from Idea to Launch more books like this by Robert Gravlin Cooper add to wishlist The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.. For over a decade, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates with compelling evidence why ... see all copies from $14.34! new only from $15.70! \| signed copies \| SVS
4	Strategic Management of Technological Innovation more books like this by Melissa A Schilling add to wishlist "Strategic Management of Technological Innovation, 2e" by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling's approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion ... see all copies from $36.10! new only from $59.51! \| SVS
5	A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century more books like this by Scott Bedbury, Stephen Fenichell add to wishlist Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee. see all copies from $1.99! new only from $8.00! \| SVS
6	Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders more books like this by Adam Morgan add to wishlist "Eating the Big Fish : How Challenger Brands Can Compete Against Brand Leaders, Second Edition" is revised and expanded. The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces ... see all copies from $1.99! new only from $5.24! \| first editions \| SVS
7	Strategic Management of Technology and Innovation more books like this by Robert A Burgelman add to wishlist The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides ... see all copies from $1.99! new only from $2.28! \| first editions \| SVS
8	A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century more books like this by Scott Bedbury, Stephen Fenichell add to wishlist A powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee. see all copies from $2.60! new only from $5.75! \| signed copies \| first editions
9	Rethink: A Business Manifesto for Cutting Costs and Boosting Innovation more books like this by Eric Merrifield add to wishlist It's the trap that ensnares virtually every business. We focus on process: "how" we're doing the job. And we forget about the bigger issue: "what" we're doing and "why" we're doing it. That's why we're leaving so much value on the table. In Rethink, business architect Ric Merrifield exposes this problem with vivid examples and introduces ... see all copies from $6.90! new only from $9.30! \| SVS
10	Product Development for the Lean Enterprise: Why Toyota's System Is Four Times More Productive and How You Can Implement It more books like this by Michael N Kennedy add to wishlist This is the must-read of the decade for anyone whose livelihood depends on new products. Those familiar with industry today know western companies are scrambling to emulate the Toyota Production System. But most don't realize that Toyota's new product development system is every bit as important to Toyota's ongoing success. If they have heard that ... see all copies from $2.95! new only from $12.69! \| first editions \| SVS
11 view cover	New Products Management more books like this by C. Merle Crawford add to wishlist "New Products Management, 8/e", by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process, including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts ... see all copies from $1.99! new only from $26.78! \| first editions \| SVS
12 view cover	Exploring Requirements: Quality Before Design more books like this by Donald C Gause, Gerald M Weinberg add to wishlist The scholar John von Neumann once said, "There's no sense being exact about something if you don't even know what you're talking about." In a world that is growing increasingly dependent on highly complex, computer-based systems, the importance of defining what you want to make before making it -- that is, knowing what you're talking about -- ... see all copies from $4.94! new only from $53.99!
13 view cover	Managing Creativity and Innovation more books like this by Harvard Business School Press (Creator) add to wishlist Innovation is an undisputed catalyst for company growth, yet many managers across industries fail to create a climate that encourages and rewards innovation. "Managing Creativity and Innovation" explores the manager's role in sparking organizational creativity and offers insight into what managers and leaders must do to increase successful ... see all copies from $4.95! new only from $14.68! \| SVS
14 view cover	The Pdma Handbook of New Product Development more books like this by Milton D Rosenau, Jr. add to wishlist Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial ... see all copies from $19.95! new only from $54.00! \| SVS
15 view cover	From Patent to Profit: Secrets & Strategies for the Successful Inventor more books like this by Bob Dematteis add to wishlist Having a novel idea and turning that idea into cash is not as simple as it sounds. The process of creating an invention, protecting that invention, and bringing it to the marketplace can cost you a bundle. In today's highly complex and competitive world of business, not knowing what to expect and what to do will almost always guarantee failure. To ... see all copies from $1.99! new only from $2.40! \| SVS
16 view cover	New Products Management more books like this by Merle C Crawford, Anthony Di Benedetto add to wishlist Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this ... see all copies from $47.99! new only from $101.90! \| SVS
17 view cover	Design and Marketing of New Products more books like this by Glen L Urban add to wishlist A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development. see all copies from $1.99! new only from $80.73! \| first editions \| SVS
18 view cover	Developing Products in Half the Time: New Rules, New Tools more books like this by Preston G Smith, Donald G Reinertsen add to wishlist Advance praise for Developing Products in Half the Time Second Edition New Rules, New Tools Preston G. Smith Donald G. Reinertsen "This is an exceptional book! Get a new highlighter before you start. There are so many 'ah ha's' in each chapter you will never make it through with an old one." Don LaCombe, Ford Motor Company, Product Development ... see all copies from $4.62! new only from $23.05! \| SVS
19 view cover	Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality more books like this by Steven C Wheelwright, Kim B Clark add to wishlist A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions ... see all copies from $1.99! new only from $8.00! \| signed copies \| first editions \| SVS
20 view cover	Innovation: The Five Disciplines for Creating What Customers Want more books like this by Curtis R Carlson, William W Wilmot add to wishlist The how-to of innovation--the process for rapidly creating new products and services--is presented by the source that created Tide, the computer mouse, high-definition television, and is now pioneering robotic surgery. see all copies from $1.99! new only from $16.41! \| first editions \| SVS
21 view cover	New Product Management more books like this by C Merle Crawford, C Anthony Di Benedetto add to wishlist This updated text provides a management approach to new products management, from the perspective of marketing. It uses business world applications to reinforce the theories introduced, covers product design and team management issues and explains the benefits of cross-functional teams. see all copies from $1.99! new only from $5.00!
22 view cover	The Genius Machine: The 11 Steps That Turn Raw Ideas Into Brilliance more books like this by Gerald Sindell add to wishlist "The Genius Machine" presents a complete step-by-step system for developing an idea, thinking through an issue, or creating a revolutionary innovation. Intellectual property consultant Gerald Sindell works with authors and companies to help them figure out their core identities and develop their most valuable ideas. His eleven-step process has ... see all copies from $8.99! new only from $8.99! \| SVS
23 view cover	Do You Matter?: How Great Design Will Make People Love Your Company more books like this by Robert Brunner, Stewart Emery, Russ Hall add to wishlist More and more companies are coming to understand the competitive advantage offered by outstanding design. With this, you can create products, services, and experiences that truly matter to your customers' lives and thereby drive powerful, sustainable improvements in business performance. But delivering great designs is not easy. Many companies ... see all copies from $24.99! new only from $31.04!
24 view cover	How Breakthroughs Happen: The Surprising Truth about How Companies Innovate more books like this by Andrew Hargadon, Kathleen M Eisenhardt (Foreword by) add to wishlist This book presents lessons from the famous 'Invention Factories' past and present. Did you know that the incandescent lightbulb first emerged some thirty years before Thomas Edison famously 'turned night into day'? Or that Henry Ford's revolutionary assembly line came from an unlikely blend of observations from Singer sewing machines, meatpacking, ... see all copies from $13.84! new only from $13.84! \| first editions \| SVS
25 view cover	Managing the Design Factory more books like this by Donald Reinertsen add to wishlist This text on product development combines the analytical tools of queuing, information and system theories with the ideas of organization design and management. The author aims to answer such questions as: when should we use a sequential or concurrent process; should there be centralized or decentralized control; and should the organization be ... see all copies from $2.59! new only from $20.86! \| first editions \| SVS

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