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1	Consumer Behavior more books like this by Leon G Schiffman With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on ... see all copies from $1.99! new only from $9.95! \| first editions \| SVS
2	Emotional branding : the new paradigm for connecting brands to people more books like this by Marc Gobé An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how ... see all copies from $4.40! new only from $14.37! \| SVS
3	Why People Buy more books like this by John O'Shaughnessy This book provides an original approach to understanding and studying the consumer, and details a way of identifying the goals, wants, beliefs, and choices currently motivating consumers. see all copies from $3.34! new only from $32.60! \| first editions
4	Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy more books like this by Marc Gobe Citizen Brand presents a powerful new concept designed to help companies develop brands that will inspire passionate loyalty among consumers in today's emotionally charged social and economic climate. Building upon the strategies outlined in his highly successful book Emotional Branding, leading brand designer Marc Gobe argues that corporations ... see all copies from $2.18! new only from $11.14! \| first editions
5	Behavioural Aspects of Marketing more books like this by Keith C Williams see all copies from $2.26!
6	What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership with Customers more books like this by Robin Woods The secret to successful brand marketing? WIFM. That stands for ")"What's in it for me?", and according to Robin Woods, it's the question every brand ad must answer in order to win over and retain customers. Woods identifies a combination of uniqueness and need, in a totally new approach to brand positioning that respects consumers' intelligence ... see all copies from $1.99! new only from $1.99! \| first editions
7	Consumer behavior and marketing action more books like this by Henry Assael This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses. see all copies from $1.99! new only from $7.34!
8	The Laws of Choice: Predicting Customer Behavior more books like this by Eric Marder How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support ... see all copies from $1.99! new only from $6.24! \| first editions \| SVS
9	Commitment-Led Marketing: The Key to Brand Profits Is in the Customer's Mind more books like this by Jan Hofmeyr, Butch Rice, John Rice Keeping and gaining market share is what most business strive for in the race to make brands profitable. In a hugely competitive world, customer loyalty has become a key area for concern. What would happen if you could go one step further and identify not just those customers who are loyal to your brand, but those who are truly committed to your ... see all copies from $5.72! new only from $45.00! \| first editions \| SVS
10	The Joyless Economy: The Psychology of Human Satisfaction more books like this by Tibor Scitovsky When this classic work was first published in 1976, its central tenet--more is not necessarily better--placed it in direct conflict with mainstream thought in economics. Within a few years, however, this apparently paradoxical claim was gaining wide acceptance. Scitovsky's ground-breaking book was the first to apply theories of behaviorist ... see all copies from $9.08! new only from $19.87! \| SVS
11	Perspectives in Consumer Behavior more books like this by Harold H Kassarjian This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry. see all copies from $1.99! first editions
12	Building Brands & Believers: How to Connect with Consumers Using Archetypes more books like this by Kent Wertime "Kent Wertime successfully argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book provides a highly suggestive framework for bringing any brand to life." - Philip ... see all copies from $12.86! new only from $20.29! \| SVS
13	Consumer behavior and the practice of marketing more books like this by Kenneth E. Runyon see all copies from $1.99!
14	Interpretive Consumer Research: Paradigms, Methodologies & Applications more books like this by Suzanne C Beckmann (Editor), Richard H Elliott (Editor) Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behaviour are playing an increasing role. This book presents the wide range of conceptual and empirical approaches that ... see all copies from $13.95! new only from $13.95!
15 view cover	The Arthur Andersen Guide to Talking with Your Constumers: What They Will Tell You about Your Business When You Ask the Right Questions more books like this by Michael Wing, Arthur Andersen Smart business owners and managers beat the competition by surveying customers and tailoring their businesses to serve their clients' needs, wants, and expectations. "The Arthur Andersen Guide to Talking with Your Customers" provides the action plans necessary to start an ongoing customer satisfaction program, complete with checklists, flowcharts, ... see all copies from $1.99! new only from $10.00!
16	Marketing : a behavioural analysis more books like this by Peter M. Chisnall see all copies from $2.34! first editions
17 view cover	Motigraphics: The Analysis and Measurement of Human Motivations in Marketing more books like this by Richard C. Maddock Motigraphics is the natural complement to demographics and psychographics - the completion of a triad. For consumers, because motives are the most important dimension of human behavior, motives lead directly to decisions, and decisions lead directly to purchasing behavior. Demographics and psychographics tell us the what, when, where, and how of ... see all copies from $29.09! new only from $92.94! \| first editions
18 view cover	Talking with Your Customers more books like this by Michael J. Wing Written specifically for small businesses that want to enjoy the immense benefits of improved customer service, this book focuses on sample customer surveys and action tools that help ensure that customer service is not lip service but an ongoing and vital concern. Wing is a White House Fellow. see all copies from $1.99! new only from $4.88! \| first editions
19	Consumer Behavior: Basic Findings and Management Implications more books like this by Gerald Zaltman see all copies from $1.99! new only from $83.99! \| first editions
20 view cover	The 3m Model of Motivation and Personality:: Theory and Empirical Applications to Consumer Behavior more books like this by John C Mowen Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for 'Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence ... see all copies from $97.30! new only from $97.30! \| first editions \| SVS
21 view cover	Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes more books like this by Randolph J Trappey, Arch G Woodside Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, when, where, ... see all copies from $45.00! new only from $110.85!
22 view cover	Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers more books like this by Barry W Feig, MD An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with ... see all copies from $1.99! new only from $99.00! \| first editions
23 view cover	Consumer behaviour more books like this by Peter M Chisnall This new edition provides clearly-written, comprehensive coverage of the fundamental psychological, sociological and cultural factors affecting the buying decisions made by personal shoppers and also those taken in industry, business and the public sector. The complex patterns of modem consumption require sophisticated understanding; explanations ... see all copies from $23.00! new only from $41.00!
24	Targeting the Trendsetting Consumer: How to Market Your Product or Service to Influential Buyers more books like this by Irma Zandl, Richard Leonard see all copies from $1.99!
25	Consumer Behavior more books like this by Scott Ward, Thomas S Robertson, Joan Zielinski see all copies from $1.99! first editions

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