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1	Consumer Behavior more books like this by Leon G Schiffman add to wishlist This text uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural and decision-making aspects of consumer behaviour. The authors explain in an integrated fashion what consumer behaviour variables are, types and importance of consumer research and problems in performing research ... see all copies from $1.99! new only from $3.55! \| first editions \| SVS
2	Emotional branding : the new paradigm for connecting brands to people more books like this by Marc Gobé add to wishlist An approach to building powerful brand loyalty. It shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioural shifts in populations and retail distribution channels, then the book shows how ... see all copies from $4.13! new only from $6.92! \| first editions
3	Why People Buy more books like this by John O'Shaughnessy add to wishlist Marketing managers. see all copies from $1.99! new only from $34.20! \| first editions \| SVS
4	The Laws of Choice: Predicting Customer Behavior more books like this by Eric Marder add to wishlist Using data collected by firms such as Hewlett-Packard, the author here develops new theories of pricing, optimal marketing tactics, product evaluation, the relative role of product and image and the effectiveness of advertising. see all copies from $1.99! new only from $15.88! \| first editions \| SVS
5	Handbook of Consumer Behavior more books like this by Thomas S Robertson add to wishlist Exploring the field of consumer behaviour research, this book provides a current account of known trends and points the way to future research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study of consumer information processing, decision making, attitude ... see all copies from $221.43!
6	Building Brands & Believers: How to Connect with Consumers Using Archetypes more books like this by Kent Wertime add to wishlist "Kent Wertime successfully argues that while products are becoming more alike, brands can avoid commoditization by drawing on the rich language of archetypes to tap into more unconscious and emotional levels that influence consumer perception and preference. His book provides a highly suggestive framework for bringing any brand to life." - Philip ... see all copies from $7.23! new only from $21.28! \| SVS
7	Understanding Green Consumer Behaviour: A Qualitative Cognitive Approach more books like this by Sigmund A Wagner add to wishlist Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Understanding Green Consumer Behaviour recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. Through ... see all copies from $21.58! new only from $49.06! \| SVS
8	The Joyless Economy: The Psychology of Human Satisfaction more books like this by Tibor Scitovsky add to wishlist Originally published in 1976, this classic work helped to establish the legitimacy of understanding economic behaviour in psychological terms. Its central theme was that, despite the economic abundance that Americans enjoyed in the mid-twentieth century, they were at heart dissatisfied with much of their lives. Mainstream economics could not ... see all copies from $2.95! new only from $18.87! \| first editions \| SVS
9	What's in It for Me?: A Marketer's Guide to Establishing an Equal Partnership with Customers more books like this by Robin Woods add to wishlist The secret to successful brand marketing? WIFM. That stands for ")"What's in it for me?", and according to Robin Woods, it's the question every brand ad must answer in order to win over and retain customers. Woods identifies a combination of uniqueness and need, in a totally new approach to brand positioning that respects consumers' intelligence ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
10	Marketing Straight to the Heart: From New Product Development to Advertising -- How Smart Companies Use the Power of Emotion to Win Loyal Customers more books like this by Barry W Feig, MD add to wishlist An intriguing new look at the entire marketing process, in which readers learn how to build "emotion" into every phase of the marketing plan - from product development to positioning to packaging to advertising. What do we mean by "emotion?" A product with emotion says to the customer: "I know who you are. I know what you want." A product with ... see all copies from $1.99! new only from $6.95! \| first editions
11	Consumer behavior and marketing action more books like this by Henry Assael add to wishlist This book should be of interest to second and third year undergraduate and diploma courses in consumer behaviour for students of marketing, business and management studies; MBA courses. see all copies from $1.99! new only from $99.00! \| SVS
12	Interpretive Consumer Research: Paradigms, Methodologies & Applications more books like this by Suzanne C Beckmann (Editor), Richard H Elliott (Editor) add to wishlist Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behaviour are playing an increasing role. This book presents the wide range of conceptual and empirical approaches that ... see all copies from $14.38! new only from $32.50!
13 view cover	The Arthur Andersen Guide to Talking with Your Constumers: What They Will Tell You about Your Business When You Ask the Right Questions more books like this by Michael Wing, Arthur Andersen add to wishlist Smart business owners and managers beat the competition by surveying customers and tailoring their businesses to serve their clients' needs, wants, and expectations. "The Arthur Andersen Guide to Talking with Your Customers" provides the action plans necessary to start an ongoing customer satisfaction program, complete with checklists, flowcharts, ... see all copies from $1.99! new only from $10.00!
14	Perspectives in Consumer Behavior more books like this by Harold H Kassarjian add to wishlist This supplementary book of readings for consumer behaviour courses features a collection of reprinted and original articles that present research in consumer behaviour in the 1990s, including the newly developing topics of affect, mood, experimental behaviour research and naturalistic enquiry. see all copies from $1.99! first editions \| SVS
15 view cover	Motigraphics: The Analysis and Measurement of Human Motivations in Marketing more books like this by Richard C Maddock add to wishlist This work offers an objective approach to monitoring the most important element of consumer behaviour: motives, and their related component, emotions. Motigraphics is designed to measure and compute motives and describe customer loyalty in terms of a quantitative profile and scale. see all copies from $59.95! new only from $70.58! \| first editions
16 view cover	The 3m Model of Motivation and Personality:: Theory and Empirical Applications to Consumer Behavior more books like this by John C Mowen add to wishlist Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for 'Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence ... see all copies from $71.00! new only from $71.00! \| first editions \| SVS
17	Targeting the Trendsetting Consumer: How to Market Your Product or Service to Influential Buyers more books like this by Irma Zandl, Richard Leonard add to wishlist see all copies from $1.99! first editions \| SVS
18	Consumer Behavior: Basic Findings and Management Implications more books like this by Gerald Zaltman add to wishlist see all copies from $1.99! new only from $83.99! \| first editions
19	Perspectives on Methodology in Consumer Research more books like this by David Brinberg add to wishlist see all copies from $16.17! new only from $79.00! \| first editions
20 view cover	Consumer Adoption and Usage of Broadband more books like this by Yogesh K Dwivedi add to wishlist Develops a conceptual model for examining consumer adoption, usage, and impact of broadband utilizing various construct methodologies, thereby providing a window into the rational decisions of potential broadband consumers. see all copies from $69.24! new only from $69.24! \| SVS
21 view cover	Talking with Your Customers more books like this by Michael J Wing add to wishlist Written specifically for small businesses that want to enjoy the immense benefits of improved customer service, this book focuses on sample customer surveys and action tools that help ensure that customer service is not lip service but an ongoing and vital concern. Wing is a White House Fellow. see all copies from $1.99! first editions
22	The strategy of desire. more books like this by Ernest Dichter add to wishlist see all copies from $23.99! signed copies \| first editions
23	Classics in consumer behavior : selected readings together with the authors' own retrospective comments more books like this by Louis E. Boone add to wishlist see all copies from $1.99! first editions
24 view cover	Consumer Behaviour: A European Outlook more books like this by Havard Hansen add to wishlist This new European perspective on Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and shortened to ... see all copies from $72.00! new only from $72.00!
25 view cover	Brand Choice: Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes more books like this by Randolph J Trappey, Arch G Woodside add to wishlist "Brand Choice" provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Strategic thinking by customers includes their focusing attention and introspectively telling about how, when, where, and why they buy and use brands and products. For learning customers' strategic thinking, this book ... see all copies from $40.00! new only from $104.83!

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