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1	Mass Media Research: An Introduction more books like this by Roger D Wimmer, PH.D. add to wishlist MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward ... see all copies from $1.99! new only from $2.95! \| first editions
2	Research in Mass Communication: A Practical Guide more books like this by Paula Maurie Poindexter, Maxwell E McCombs add to wishlist "Research in Mass Communication" provides students with a step-by-step guide to planning, conducting, and applying mass communication research in both academic and industry settings. see all copies from $17.65! new only from $55.88! \| first editions \| SVS
3	Doing Media Research: An Introduction more books like this by Dr. Susanna Hornig Priest add to wishlist Comprehensive and comprehensible, "Doing Media Research" is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and ... see all copies from $3.45! new only from $29.82! \| SVS
4	Behind the Message: Information Strategies for Communicators more books like this by Bruce Whatley, Kathleen A Hansen, Nora Paul add to wishlist This successor to the successful Search Strategies in Mass Communication provides a conceptual approach to information-gathering and practical methods for navigating through information tools and techniques. see all copies from $1.99! new only from $26.40!
5	Analyzing Media Messages: Using Quantitative Content Analysis in Research more books like this by Daniel Riffe, Stephen Lacy, Frederick G Fico add to wishlist "Quantitative Content Analysis" incorporates content analysis research since 1981, including a series of sampling studies conducted by the authors. As it has evolved, the field of communication research has seen a variety of theoretical perspectives that influence how scholars define research questions and the method they use to answer those ... see all copies from $9.49! new only from $33.60! \| first editions \| SVS
6	Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis more books like this by Dr. Michael Pickering, Professor Peter Golding, Professor Graham Murdock add to wishlist The new edition of the highly respected Researching Communications is a comprehensive and authoritative guide to researching media and communication. Introducing the major research methods, giving detailed examples of research analysis and practical step-by-step guidance in clear language, Researching Communications, Second Edition, is an ... see all copies from $31.98! new only from $41.01!
7	Media Research Techniques more books like this by Dr. Arthur Asa Berger add to wishlist This readable, well-organized text is a beginner's guide to undertaking applied or practical research in media studies. The book has an introduction to research, a presentation of different research techniques and a section on writing up research. Instructors will appreciate the sampling of interesting assignments and practical exercises in ... see all copies from $2.95! new only from $64.24! \| first editions
8	Practical Research Methods for Media and Cultural Studies: Making People Count more books like this by Maire Messenger Davies, Nick Mosdell add to wishlist Students in the humanities often struggle with concepts drawn from the social sciences and find quantitative and statistical information inaccessible and daunting. This book provides a simple guide to the process of conducting research in the humanities. Topics covered include choosing a research question and method; instrument design and pilot ... see all copies from $3.91! new only from $4.94! \| SVS
9	Origins of Mass Communications Research During the American Cold War: Educational Effects and Contemporary Implications more books like this by Timothy Richard Glander add to wishlist This critical examination of the origins of mass communication research from the perspective of an educational historian investigates the educational meaning of mass media, with the goal of understanding the essential connection between education and communication. see all copies from $35.00! new only from $35.80! \| SVS
10	Big Bird and Beyond: The New Media and the Markle Foundation more books like this by Lee D Mitgang add to wishlist This work examines the career of Lloyd Morrisett - a television executive who developed the successful children's television programme "Sesame Street", with the aim of teaching pre-school children the basics of literacy. His other media and journalistic achievements are also listed. see all copies from $1.99! new only from $26.75! \| first editions \| SVS
11 view cover	Moving Experiences: Media Effects and Beyond more books like this by David Gauntlett add to wishlist "David Gauntlett's analysis of media effects research is still timely, impressively thorough, and yet a pleasure to read. Published in this edition with excellent new material about his creative new alternatives to traditional 'effects' studies, this book is a must-have package for media students." -- Annette Hill, Professor of Media Studies, ... see all copies from $9.98! new only from $13.00!
12 view cover	A Handbook of Qualitative Methodology for Mass Communication Research more books like this by Professor Klaus Bruhn Jensen (Editor), Nicholas Jankowski (Editor) add to wishlist Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights from discourse analysis, ethnograohy and reception theory such research has proven a fruitful and enlightening mode of analysis. The Handbook represents the first volume devoted to the ... see all copies from $19.89! new only from $27.95! \| SVS
13 view cover	Researching Communications: A Practical Guide to Methods in Media and Cultural Analysis more books like this by David Deacon, Dr. Michael Pickering, Professor Peter Golding add to wishlist Studying communications and the media requires a range of research methods drawn from disciplines as diverse as sociology, psychology, literary analysis, linguistics and economics. This textbook sets out a comprehensive guide for students and researchers on methods for researching communications. As well as explaining the basics and background to ... see all copies from $5.72! new only from $31.45! \| SVS
14 view cover	Communication and Law: Multidisciplinary Approaches to Research more books like this by Amy Reynolds (Editor), Brooke Barnett (Editor) add to wishlist "Communication and Law" brings together scholars from law and communications to talk both specifically and generally about the theoretical and methodological approaches one can use to study the First Amendment and general communication law issues. The editors' goal is to help graduate students and scholars at all skill levels think about new ... see all copies from $55.00! new only from $94.73!
15 view cover	Release the Hounds: A Guide to Research for Journalists and Writers more books like this by Christine Fogg, Bruce Grundy (Foreword by) add to wishlist A cornucopia of insiders' hints and sources for journalists, writers and anyone else who is hunting for information; Never loses sight of the importance of approaching information with a critical eye We live in an info-rich world, in which the sheer amount of data available can be daunting. It is crucial to develop research skills that ensure that ... see all copies from $11.70! new only from $11.70!
16 view cover	Applied Mass Communication Theory: A Guide for Media Practitioners more books like this by Jack Rosenberry, Lauren A Vicker add to wishlist Applied Mass Communication Theory: A Guide for Media Practitionersbridges a review of theory to the contemporary work of media professionals. The book is organized into three units. The first, "Mass Communication Theory and Research," provides a framework for constructing an undergraduate research project, which is often required for upper-level ... see all copies from $8.62! new only from $11.35! \| first editions \| SVS
17 view cover	Canonic Texts in Media Research: Are There Any Should There Be How about These more books like this by Tamar Liebes (Editor), Avril Orloff (Editor), John Durham Peters (Editor) add to wishlist ARE THERE ANY? Many of us have our own canonic texts - the kind that won'tgo away. We tell them that their time has passed, that it's embarrassingthey're still around, but they turn up repeatedly on our reading lists andin our bibliographies. They inspire us, haunt us, argue with us -- but theywon't leave. Typically, we keep them to ourselves. ... see all copies from $27.98! new only from $27.98! \| SVS
18 view cover	Advances in Communications and Media Research more books like this by Anthony V Stavros add to wishlist In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of today's leading analyses of the information industry. Together, these essays represent a needed foundation for understanding the present ... see all copies from $81.00! new only from $137.54!
19 view cover	A more books like this by David Machin add to wishlist Ethnography is a widely used and productive tool within media and cultural studies research. It is particularly useful for researching media audiences and the role of the media in everyday life. This book offers an introduction to ethnography: what it is, where it came from, how it has been used in media and cultural studies, how students can ... see all copies from $55.00!
20 view cover	Qualitative Media Analysis more books like this by Prof. David L Altheide add to wishlist In order to prepare a successful research project, a qualitative researcher often must consult various types of media documents. How to obtain, categorize and analyze different media documents is the subject of this book. The author looks at traditional primary documents such as newspapers and magazines, but also at more recent forms like ... see all copies from $18.68! new only from $18.68! \| SVS
21 view cover	Theory Research Mass Comm 2nd CL more books like this by David K Perry add to wishlist This updated edition presents a civic journalism treatment of the field of mass communication. It focuses on the empirical consequences of the work of journalists and includes additional material concerning media ownership structures and their possible relationship to media content and effects. see all copies from $49.97! new only from $73.23!
22	The New Media: Communication, Research, and Technology more books like this by N/A Associates, Dr. Ronald E Rice add to wishlist The New Media seeks to fill several gaps in the growing literature on the uses, impacts, and implications of the new media explosion: between policy and academic research, between practical management texts and abstract speculation about the future of the office, and across communication literature in general. Taking a communication research ... see all copies from $1.99! first editions
23 view cover	Mass Communication Research Methods more books like this by Anders Hansen (Editor) add to wishlist Mass communication research is a sprawling and multidisciplinary field of research approaches and theories, drawing inspiration from a range of disciplines in the humanities and the social sciences, and even from such science disciplines, such as mathematics, computing and engineering. It continually develops and adapts to the changing nature and ... see all copies from $26.00! new only from $929.47!
24	Mass Communication Research Methods: A Step-By-Step Approach more books like this by H J Hsia add to wishlist Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications. see all copies from $17.09!
25 view cover	Defining Violence: The Search for Understanding more books like this by Professor David E Morrison add to wishlist Advancing the debate on television violence, this book examines the choices made by viewers who were asked to edit different examples of screen violence and discusses the factors these individuals took into consideration when deciding whether violence was acceptable or not. see all copies from $14.00!

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