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1	Why We Buy: The Science of Shopping more books like this by Paco Underhill "Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms. "Why We Buy" is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, ... see all copies from $1.99! new only from $2.40! \| signed copies \| first editions \| SVS
2	The Long Tail: Why the Future of Business Is Selling Less of More more books like this by Chris Anderson In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve. see all copies from $2.29! new only from $2.60! \| first editions \| SVS
3	Buyology: Truth and Lies about Why We Buy more books like this by Martin Lindstrom Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers' interest in a product and compels them to buy. see all copies from $15.42! new only from $15.42! \| SVS
4	Consumer Behavior more books like this by Leon G Schiffman With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on ... see all copies from $1.99! new only from $9.95! \| first editions \| SVS
5	Marketing Research Essentials more books like this by Carl D McDaniel When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful "Marketing Research, 6th Edition", this paperback text ... see all copies from $1.99! new only from $1.99! \| SVS
6	Product Design and Development more books like this by Karl T Ulrich, Steven D Eppinger Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and ... see all copies from $1.99! new only from $23.00! \| first editions \| SVS
7	Consumer behavior more books like this by Michael R. Solomon Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a ... see all copies from $3.46! new only from $8.74! \| first editions \| SVS
8	Consumer Behavior more books like this by Wayne D Hoyer Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on ... see all copies from $1.99! new only from $24.94! \| SVS
9	Consumer Behavior: Buying, Having and Being more books like this by Michael R Solomon For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how ... see all copies* from $1.99! new only from $1.99! \| first editions \| SVS
10	Treasure Hunt: Inside the Mind of the New Global Consumer more books like this by Michael Silverstein, John Butman The essential follow-up to the "BusinessWeek" bestseller "Trading Up" looks at an important countertrend: how middle-income consumers have gotten better than ever at finding bargains in some areas to trade up in other categories. see all copies from $1.99! new only from $3.00! \| first editions \| SVS
11 view cover	Marketing research more books like this by David A Aaker Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can ... see all copies from $1.99! new only from $29.65! \| SVS
12 view cover	Consumer Behavior with Ddb Life Style Studytm Data Disk more books like this by Del I Hawkins, David L Mothersbaugh, Roger J Best "Consumer Behavior, 10/e", by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, ... see all copies from $95.88! new only from $105.32! \| SVS
13 view cover	Marketing to the Affluent more books like this by Thomas J Stanley, Ph.D. From the "New York Times" best-selling author of "The Millionaire Next Door", is the classic guide on how to market to the rich. Praise for "Marketing to the Affluent": "Dr Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into ... see all copies from $1.99! new only from $7.75! \| signed copies \| first editions \| SVS
14 view cover	Can't Buy My Love: How Advertising Changes the Way We Think and Feel more books like this by Jean Kilbourne, Ed.D., Mary Pipher (Foreword by) This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations. see all copies from $2.56! new only from $4.92! \| first editions \| SVS
15 view cover	Survey Research Handbook (Paperback) more books like this by Pamela L Alreck, Robert B Settle The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for ... see all copies from $1.99! new only from $54.70! \| first editions \| SVS
16 view cover	Satisfaction: How Every Great Company Listens to the Voice of the Customer more books like this by Chris Denove, James D Power, IV For nearly four decades, J.D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Now, the company has created the definitive book on how to boost profits by increasing customer satisfaction. see all copies from $1.99! new only from $2.22! \| first editions \| SVS
17 view cover	Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants more books like this by Paul Cherry Simply knowing the right questions to ask can make the difference between finalising a sale or losing it. By tapping into their customers' real needs, finding out what problems they need solved, and how a product or service can work for them, sales professionals can close more sales, faster. But knowing what questions to ask is far easier said ... see all copies from $9.93! new only from $9.94! \| SVS
18 view cover	The Marketing Game! more books like this by Charlotte H. Mason, Jr. Perreault The "Marketing Game" is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The "Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with ... see all copies from $1.99! new only from $33.99! \| first editions \| SVS
19 view cover	Marketing research more books like this by Alvin C Burns Constructed around a logical 11-step framework for market research activities, this book presents the basics of market research. Written in a conversational tone with an effective, intuitive style, this book covers all the basics of marketing research with a variety of timely examples. The second edition of Marketing Research has been revised to ... see all copies from $1.99! new only from $16.21! \| first editions \| SVS
20 view cover	Chasing Cool: Standing Out in Today's Cluttered Marketplace more books like this by Noah Kerner, Gene Pressman, Andrew Essex {\rtf1\ansi\ansicpg1252\deff0{\fonttbl{\f0\fnil\fcharset0 Arial;}} \viewkind4\uc1\pard\lang2057\fs18 Cool isn't just a state of mind, a celebrity fad, or a Western obsession - it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, \i\fs20 Chasing Cool\i0 \fs18 digs beneath the surface and ... see all copies from $1.99! new only from $6.34! \| first editions \| SVS
21 view cover	How Customers Think: Essential Insights Into the Mind of the Market more books like this by Gerald Zaltman How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, ... see all copies from $12.00! new only from $14.34! \| first editions \| SVS
22 view cover	Consumer Behavior and Marketing Strategy more books like this by J Paul Peter This work shows how the various elements of consumer analysis fit together in an integrated framework, called the "Wheel of Consumer Analysis". Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in ... see all copies from $1.99! new only from $18.85!
23 view cover	The Future of Competition: Co-Creating Unique Value with Customers more books like this by C K Prahalad, Venkat Ramaswamy "The Future of Competition" argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. Once passive recipients of the products and services companies created for them - customers are now active participants who actually co-create the value they receive, from products and ... see all copies from $1.99! new only from $1.99! \| signed copies \| first editions
24 view cover	Marketing Research more books like this by Naresh Malhotra For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied and managerial way. Balancing coverage of the qualitative and quantitative aspects within the field, it devotes separate chapters to qualitative research procedures and to each major data analysis ... see all copies from $14.95! new only from $30.99! \| SVS
25 view cover	Basic Marketing Research more books like this by Gilbert A Churchill This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis, new photo essays, profiles of marketing research professionals, and real research studies provide excellent views of modern practice in the field. Features: * A managerial emphasis makes a stronger ... see all copies from $1.99! new only from $16.49! \| first editions \| SVS

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