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Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping more books like this

by Paco Underhill

"Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms. "Why We Buy" is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, ...

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The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More more books like this

by Chris Anderson

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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Buyology: Truth and Lies about Why We Buy

Buyology: Truth and Lies about Why We Buy more books like this

by Martin Lindstrom

Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers' interest in a product and compels them to buy.

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Consumer Behavior

Consumer Behavior more books like this

by Leon G Schiffman

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on ...

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Marketing Research Essentials

Marketing Research Essentials more books like this

by Carl D McDaniel

When it comes to putting you on the frontlines of the marketing research industry, McDaniel and Gates stand out from the crowd. These authors deliver the hottest trends, insights, and advances in the field, with a focus on how marketing research is practiced today. Based on their successful "Marketing Research, 6th Edition", this paperback text ...

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Product Design and Development

Product Design and Development more books like this

by Karl T Ulrich, Steven D Eppinger

Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at bringing together the marketing, design and manufacturing functions of an enterprise. Designed for graduate and ...

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Consumer behavior

Consumer behavior more books like this

by Michael R. Solomon

Giving examples that relate directly to students as consumers, and critically examining marketing practices, this work explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience. The work has a strong international coverage with each chapter containing a ...

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Consumer Behavior

Consumer Behavior more books like this

by Wayne D Hoyer

Active field researchers and award-winning teachers Hoyer and MacInnis provide students with an accessible and topical introduction to consumer behavior. A broad conceptual model helps students see how all chapter topics tie together, and real-world examples reinforce each concept and theoretical principle under review. The text also focuses on ...

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Consumer Behavior: Buying, Having and Being

Consumer Behavior: Buying, Having and Being more books like this

by Michael R Solomon

For sophomore/junior-level courses in Consumer Behavior and Consumer Psychology in the department of Marketing, and for use in MBA courses. *Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, this critical examination of marketing practices explains why people buy things and how ...

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Treasure Hunt: Inside the Mind of the New Global Consumer

Treasure Hunt: Inside the Mind of the New Global Consumer more books like this

by Michael Silverstein, John Butman

The essential follow-up to the "BusinessWeek" bestseller "Trading Up" looks at an important countertrend: how middle-income consumers have gotten better than ever at finding bargains in some areas to trade up in other categories.

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Marketing research more books like this

by David A Aaker

Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can ...

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Consumer Behavior with Ddb Life Style Studytm Data Disk more books like this

by Del I Hawkins, David L Mothersbaugh, Roger J Best

"Consumer Behavior, 10/e", by Hawkins, Mothersbaugh, and Best offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, ...

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Marketing to the Affluent more books like this

by Thomas J Stanley, Ph.D.

From the "New York Times" best-selling author of "The Millionaire Next Door", is the classic guide on how to market to the rich. Praise for "Marketing to the Affluent": "Dr Stanley's prospecting techniques saved me thousands of hours of tedious work normally given to cold calls and mailer leads. His methods gave me the surgical steel to cut into ...

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Can't Buy My Love: How Advertising Changes the Way We Think and Feel more books like this

by Jean Kilbourne, Ed.D., Mary Pipher (Foreword by)

This shocking expose reveals the tactics advertisers use to manipulate the innermost desires and fantasies of women and girls and transform them into addictive longings only their products will satisfy. Illustrations.

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Survey Research Handbook (Paperback) more books like this

by Pamela L Alreck, Robert B Settle

The "Survey Research Handbook, Third Edition" by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for ...

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Satisfaction: How Every Great Company Listens to the Voice of the Customer more books like this

by Chris Denove, James D Power, IV

For nearly four decades, J.D. Power and Associates has been measuring consumer satisfaction and helping businesses improve profits by paying attention to what customers really want. Now, the company has created the definitive book on how to boost profits by increasing customer satisfaction.

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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants more books like this

by Paul Cherry

Simply knowing the right questions to ask can make the difference between finalising a sale or losing it. By tapping into their customers' real needs, finding out what problems they need solved, and how a product or service can work for them, sales professionals can close more sales, faster. But knowing what questions to ask is far easier said ...

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The Marketing Game! more books like this

by Charlotte H. Mason, Jr. Perreault

The "Marketing Game" is a competitive marketing strategy simulation that allows students the opportunity to apply their marketing knowledge in a fun and interesting way. The "Marketing Game" is applicable for all areas of Marketing and all levels because the game is not based on just one simulation. Rather it is based on several simulations with ...

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Marketing research more books like this

by Alvin C Burns

Constructed around a logical 11-step framework for market research activities, this book presents the basics of market research. Written in a conversational tone with an effective, intuitive style, this book covers all the basics of marketing research with a variety of timely examples. The second edition of Marketing Research has been revised to ...

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Chasing Cool: Standing Out in Today's Cluttered Marketplace more books like this

by Noah Kerner, Gene Pressman, Andrew Essex

{\rtf1\ansi\ansicpg1252\deff0{\fonttbl{\f0\fnil\fcharset0 Arial;}} \viewkind4\uc1\pard\lang2057\fs18 Cool isn't just a state of mind, a celebrity fad, or a Western obsession - it's a business. Combining Gene Pressman's revolutionary creative vision with Noah Kerner's marketing expertise, \i\fs20 Chasing Cool\i0 \fs18 digs beneath the surface and ...

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How Customers Think: Essential Insights Into the Mind of the Market more books like this

by Gerald Zaltman

How to unlock the hidden 95 per cent of the customer's mind that traditional marketing methods have never reached. This title provides practical synthesis of the cognitive sciences. Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, ...

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Consumer Behavior and Marketing Strategy more books like this

by J Paul Peter

This work shows how the various elements of consumer analysis fit together in an integrated framework, called the "Wheel of Consumer Analysis". Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in ...

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The Future of Competition: Co-Creating Unique Value with Customers more books like this

by C K Prahalad, Venkat Ramaswamy

"The Future of Competition" argues that in a world in which information is readily available to everyone, the role of the customer has changed dramatically. Once passive recipients of the products and services companies created for them - customers are now active participants who actually co-create the value they receive, from products and ...

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Marketing Research more books like this

by Naresh Malhotra

For those on graduate and undergraduate courses in market research, this text presents marketing research concepts and methods in a highly applied and managerial way. Balancing coverage of the qualitative and quantitative aspects within the field, it devotes separate chapters to qualitative research procedures and to each major data analysis ...

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Basic Marketing Research more books like this

by Gilbert A Churchill

This best-selling introductory text breaks the complex maze of marketing research down into seven straightforward stages. A managerial emphasis, new photo essays, profiles of marketing research professionals, and real research studies provide excellent views of modern practice in the field. Features: * A managerial emphasis makes a stronger ...

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