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The Tipping Point: How Little Things Can Make a Big Difference

The Tipping Point: How Little Things Can Make a Big Difference more books like this

by Malcolm Gladwell (Read by)

"The Tipping Point" is the biography of an idea, and the idea is quite simple: that many of the problems we face - from murder to teenage delinquency to traffic jams - behave like epidemics. They aren't linear phenomena in the sense that they steadily and predictably change according to the level of effort brought to bear against them. They are ...

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Marketing Management

Marketing Management more books like this

by Philip Kotler

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ...

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Writer's Market

Writer's Market more books like this

by Robert Lee Brewer

"Writer's Market" provides more than 3,500 publishing opportunities for freelance writers, in addition to a completely updated freelance rate chart.The 2009 edition will be the 88th annual edition to give writers the tools they need to get published and get paid for their writing. In addition to the thousands of market listings, "Writer's Market" ...

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Principles of Marketing

Principles of Marketing more books like this

by Philip Kotler, Ph.D.

For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ...

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Yes!: 50 Scientifically Proven Ways to Be Persuasive

Yes!: 50 Scientifically Proven Ways to Be Persuasive more books like this

by Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D.

Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.

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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing more books like this

by Harry Beckwith

Many companies who claim to be selling products are really selling services. What used to be a product-driven economy is now replete with services. But unlike products, you can't touch services, hear or see them. Services are mainly just promises that somebody will do something. They are invisible. So how do you sell, develop and make them grow? ...

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Why We Buy: The Science of Shopping

Why We Buy: The Science of Shopping more books like this

by Paco Underhill

"Why We Buy" is a witty and surprising report on our evolving shopping culture. This is a book about us, from moms and dads to seniors and mall rats, and what we do, and don't do, in stores, restaurants and showrooms. "Why We Buy" is about the struggle among merchants, marketers and increasingly knowledgeable customers for control. With humor, ...

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The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More more books like this

by Chris Anderson

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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Sway: The Irresistible Pull of Irrational Behavior

Sway: The Irresistible Pull of Irrational Behavior more books like this

by Rom Brafman, Ori Brafman

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.

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How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else

How Starbucks Saved My Life: A Son of Privilege Learns to Live Like Everyone Else more books like this

by Michael Gates Gill

Gill had all the trappings of success--money, possessions, a prestigious job--and then lost it all. This story of how he is finally redeemed by his new job at Starbucks focuses on the lessons learned, and the value of hard work.

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires more books like this

by Scott Fox

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...

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Marketing: An Introduction more books like this

by Gary Armstrong, Philip Kotler, Ph.D.

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and managing return on marketing, creating customer value, building and managing customer relationships, marketing ...

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The New Market Wizards: Conversations with America's Top Traders more books like this

by Jack D Schwager

Praise for THE NEW MARKET WIZARDS "Jack Schwager simply writes the best books about trading I've ever read. These interviews always give me a lot to think about. If you like learning about traders and trading, you'll find that reading this book is time well spent." -Richard Dennis, President, The Dennis Trading Group, Inc. "Jack Schwager's deep ...

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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines more books like this

by Graphic Artists Guild (Creator)

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 12th Editionis the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning ...

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Purple Cow: Transform Your Business by Being Remarkable more books like this

by Seth Godin

In "Purple Cow, "Godin urges business people to put a Purple Cow into everything they build, and everything they do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! more books like this

by Mark Yarnell, Rene Reid Yarnell, M.A., Richard Poe (Foreword by)

This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings.

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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play more books like this

by Neil A Fiore, PH.D. (Read by)

A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work done and enjoy free time.

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Buyology: Truth and Lies about Why We Buy more books like this

by Martin Lindstrom

Marketing guru Lindstrom draws on a three-year study of people from around the world to overturn many of the assumptions, myths, and beliefs about what genuinely stimulates consumers' interest in a product and compels them to buy.

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Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional more books like this

by Zig Ziglar

Drawing on his more than forty years of sales experience, master motivator Zig Ziglar provides a wealth of inspirational and practical information for making it in today's fast-paced selling world. Ziglar's primary aim is to help sales professionals persuade their customers more effectively, more ethically, and more often In this motivating book, ...

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Microtrends: The Small Forces Behind Tomorrow's Big Changes more books like this

by Mark Penn, E Kinney Zalesne

The advisor to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends, revealing that the nation is no longer a melting pot but a collection of communities with individual tastes and lifestyles.Twelve

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two more books like this

by Al Ries, Jack Trout

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

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Childrens Writer's & Illustrator's Market more books like this

by Alice Pope (Editor)

This is the ultimate go-to resource for anyone who creates material for children. Writers and illustrators will find hundreds of outlets for their work, whether it's aimed at toddlers, young adults or somewhere in between. The opportunities include book publishers, magazines, play publishers, and more. There's also an exhaustive section covering ...

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Marketing more books like this

by William M Pride, O C Ferrell

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ...

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Marketing: Real People, Real Choices more books like this

by Michael R Solomon, Elnora W Stuart

This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies "every day. "Learners will come to understand that ...

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84 Charing Cross Road more books like this

by Helene Hanff

It all began with a letter enquiring about second-hand books, written by Helene Hanff in New York, and posted to a bookshop at 84 Charing Cross Road, London. As Helene's sarcastic and witty letters are responded to by the stodgy and proper Frank Doel of 84 Charing Cross Road, a relationship blossoms into a warm, charming, feisty love affair. We ...

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