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The End of Overeating: Taking Control of the Insatiable American Appetite

The End of Overeating: Taking Control of the Insatiable American Appetite more books like this

by Dr. David A Kessler, MD

Most of us know what it feels like to fall under the spell of food--when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating--even when we know better. When we want so badly to say "no," why do we continue to reach for food? Dr. David Kessler, the ...

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly more books like this

by David Meerman Scott

This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions more books like this

by Dan Ariely

In the tradition of "Freakonomics" and "Blink," a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable.

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Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams!

Your First Year in Network Marketing: Overcome Your Fears, Experience Success, and Achieve Your Dreams! more books like this

by Mark Yarnell, Rene Reid Yarnell, M.A., Richard Poe (Foreword by)

This book offers practical survival tactics needed during that critical, first year in multilevel marketing, and beyond. Chapters include how to deal with rejection, how to recruit, how to avoid over-managing one's downline, having realistic expectations, remaining focused, staying enthusiastic, and conducting in-home meetings.

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The New Market Wizards: Conversations with America's Top Traders

The New Market Wizards: Conversations with America's Top Traders more books like this

by Jack D Schwager

Praise for THE NEW MARKET WIZARDS "Jack Schwager simply writes the best books about trading I've ever read. These interviews always give me a lot to think about. If you like learning about traders and trading, you'll find that reading this book is time well spent." -Richard Dennis, President, The Dennis Trading Group, Inc. "Jack Schwager's deep ...

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Graphic Artists Guild Handbook: Pricing & Ethical Guidelines

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines more books like this

by Graphic Artists Guild (Creator)

Graphic Artists Guild Handbook: Pricing & Ethical Guidelines, 12th Editionis the industry bible, containing information all graphic artists and their clients need to buy and sell work in a totally professional manner. This edition has been revised and updated to provide all the information you need to compete in an industry moving at lightning ...

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Zig Ziglar's Secrets of Closing the Sale

Zig Ziglar's Secrets of Closing the Sale more books like this

by Zig Ziglar

Zig Ziglar focuses on the art of persuasion in sale, and provides tips from successful salespeople.

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Marketing

Marketing more books like this

by William M Pride, O C Ferrell

Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its ...

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International Marketing

International Marketing more books like this

by Philip R Cateora

A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires more books like this

by Scott Fox (Read by)

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...

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The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play more books like this

by Neil A Fiore, PH.D.

A unique, comprehensive program designed to overcome the causes of procrastination. Dr. Fiore's powerful techniques will help the reader get work done and enjoy free time.

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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two more books like this

by Al Ries, Jack Trout

This marketing guide provides marketing executives with the tools and techniques they need to put forces to work on the side of their products. Each of the 22 laws is described in detail and backed up by numerous examples of what worked and what didn't in the international marketplace.

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Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond more books like this

by Paco Underhill

Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and CEO Underhill answers with a definitive "yes" in this witty, eye-opening report on the nation's ever-evolving consumer culture.

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Yes!: 50 Scientifically Proven Ways to Be Persuasive more books like this

by Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D.

Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that readers can apply immediately to become a more effective persuader.

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Marketing more books like this

by Dhruv Grewal, Michael Levy

It is clear that marketing has changed significantly in the past few decades. So much so that in 2004 and again in 2007, the American Marketing Association redefined the word 'marketing' itself. Grewal/Levy wrote the first 'Principles of Marketing' text from the ground up using the new definition and its value focus. In keeping with the value ...

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Basic Marketing: A Marketing Strategy Planning Approach more books like this

by William D Perreault, Jr.

Basic Marketing 17e builds on the foundation pillars of previous editions -- the four Ps framework, managerial orientation, and strategy planning focus. The Perreault franchise was the pioneer of the "four Ps" in the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a ...

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Body-For-Life for Women: A Woman's Plan for Physical and Mental Transformation more books like this

by Dr. Pamela Peeke (Read by)

Drawing from cutting-edge research in gender-based medicine, women's health expert and best-selling author Dr. Pamela Peeke tailors the original Body-for-Life program to the unique obstacles women face. With stunning before- and-after photos and testimonials providing motivation and inspiration, "Body-for-Life for Women" features a 12-week Mind ...

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Contemporary Marketing more books like this

by David L Kurtz

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In ...

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Getting started in consulting more books like this

by Alan Weiss

Consulting is clearly one of today's most rapidly growing and changing fields, with total worldwide revenues expected to reach over USD100 billion in the year 2001. With more companies outsourcing many functions and a growing population of professionals pursuing the dream of self-employment, there is a great demand for information on how to start ...

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Writer's Market more books like this

by Robert Lee Brewer

"Writer's Market" provides more than 3,500 publishing opportunities for freelance writers, in addition to a completely updated freelance rate chart.The 2009 edition will be the 88th annual edition to give writers the tools they need to get published and get paid for their writing. In addition to the thousands of market listings, "Writer's Market" ...

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2009 Children's Writer's & Illustrator's Market more books like this

by Alice Pope

"The 2009 CWIM" offers readers more than 650 listings for book publishers, magazines, agents, art reps and more. It is completely updated annually and is the most trusted source for children's publishing information."CWIM" also contains exclusive interviews with and articles by well-respected and award-winning authors, illustrators, and publishing ...

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The Long Tail: Why the Future of Business Is Selling Less of More more books like this

by Chris Anderson

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers more books like this

by Geoffrey A Moore

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.

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Marketing Management more books like this

by Philip Kotler

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; ...

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Principles of Marketing more books like this

by Philip Kotler, Ph.D.

For the principles of marketing course. The comprehensive, classic principles text that in its new edition incorporates a customer value framework to tie together marketing concepts for students. This book has a new customer-value, customer-relationships framework, and includes a completely revised chapter 1 that shows this framework from the very ...

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