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1. The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
THE TIPPING POINT is the biography of an idea, and the idea is quite simple. It is that many of the problems we face - from crime to teenage ... More
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2. Spin Selling
by Neil Rackham
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of ... More
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3. Market Wizards: Interviews with Top Traders
by Jack D Schwager
The Investment Classic from Jack D. Schwager, "Market Wizards," is back with a brand new, never-before-seen Preface and Afterword from the author! "I ... More
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4. Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines
by Graphic Artists Guild, Artists Guild Graphic
The most respected single reference for buyers and sellers of creative work returns in an updated ninth edition, containing the latest, essential ... More
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5. Basic Marketing: A Marketing Strategy Planning Approach
by William D Perreault, Jr.
Basic Marketing 18/e builds on the foundation pillars of previous editions the four Ps framework, managerial orientation, and strategy planning focus ... More
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6. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
by W Chan Kim, Renee Mauborgne
This landmark work upends traditional thinking about strategy, and explains how to create uncontested market space and make the competition ... More
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7. Yes!: 50 Scientifically Proven Ways to Be Persuasive
by Noah J Goldstein, PhD, Steve J Martin, Robert B Cialdini, Ph.D.
Co-written by Professor Robert Cialdini, the world's most quoted expert on influence, "Yes!" presents dozens of surprising discoveries from the ... More
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8. The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
by David Meerman Scott
David Meerman Scotts marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive ... More
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9. Zig Ziglar's Secrets of Closing the Sale
by Zig Ziglar
Doctors, housewives, ministers, parents, teachers ... everyone has to "sell" their ideas and themselves to be successful. This new guide by America's ...
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10. The Ten Faces of Innovation: Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization
by Thomas Kelley, Jonathan Littman
Filled with engaging stories of how companies like Kraft, Intel, Safeway and the Mayo Clinic have incorporated IDEOUs thinking to transform the ... More
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11. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
by Dave Kerpen
How to build a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites.
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12. M: Marketing with Premium Content Access Card
by Dhruv Grewal, Michael Levy, Grewal Dhruv
M:MARKETING is the newest Principles of Marketing textbook on the market, and was created with students and professors needs in mind. The content is ... More
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13. The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
by Robert B. Miller, Stephen E. Heiman, Tad Tuleja
'Efficient, professional...the finest high-level training programme I have ever seen...a mini-MBA in how to sell national accounts.' Henry J ...
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14. Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling
by Michael Port
Now fully updated to include information about Facebook, LinkedIn, and Twitter, this manual provides a true understanding of why self-promotion is a ... More
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15. Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers
by Geoffrey A Moore
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for ... More
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16. Engagement Marketing: How Small Business Wins in a Socially Connected World
by Gail F. Goodman
List of all editionsA definitive guide to growing your small business through "Engagement Marketing" As a small business owner, you've always relied on word-of-mouth ... More
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17. Global Business Today
by Charles W.L. Hill
Charles Hill's "Global Business Today , 6e" (GBT) has become an established text in the International Business market for several key reasons: it is ... More
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18. Advertising Media Planning
by Jack Zanville Sissors, Lincoln Bumba
The bible of media planning for more than 25 years, Advertising Media Planning teaches the fundamentals of planning, purchasing, and evaluating the ... More
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19. Technical Analysis of the Financial Markets
by John J Murphy
List of all editionsThis outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock ... More
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20. Advertising and Integrated Brand Promotion
by Thomas C O'Guinn
Good advertising is the result of hard work and careful planning. The exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e, International ... More
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21. International Marketing
by Philip R Cateora
In this era of rapid global economic growth and change, an understanding of how marketing is impacted by culture and society is vitally important. ... More
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22. Why We Buy: The Science of Shopping: Updated and Revised for the Internet, the Global Consumer, and Beyond
by Paco Underhill
Is there a method to the madness when it comes to shopping? Hailed by the "San Francisco Chronicle" as "a Sherlock Holmes for retailers," author and ... More
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23. The Live Sassy Formula: Make Big Money and a Big Difference Doing What You Love!
by Lisa Sasevich
YOU KNOW IN YOUR HEART THERE'S A BIGGER PLAN FOR YOUR LIFE . . . and a passion for helping others. Now you can accelerate your path with strategies ... More
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24. Mktg 4 (with Marketing Coursemate with eBook Printed Access Card)
by Charles W Lamb, Joseph F Hair, Carl McDaniel
List of all editionsCreated through a "student-tested, faculty-approved" review process with over 200 students and faculty, MKTG 2010, Student Edition, is an engaging ... More
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25. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by Al Ries, Jack Trout
Long considered required reading for anyone in business, this seminal marketing classic is now available in trade paperback.
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