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Outsourcing the Sales Function: The Real Costs of Field Sales
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by
Erin Anderson, Bob Trinkle
This book sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturers' reps, the authors equip managers with the tools to determine the true costsand benefits of both in-house and outsourced forces. They explain in detail the differencesbetween manufacturer's reps and company owned, ...
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