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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly more books like this

by David Meerman Scott

This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

The Social Media Bible: Tactics, Tools, and Strategies for Business Success more books like this

by Lon Safko, David Brake

This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...

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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand more books like this

by Al Ries, Laura Ries

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

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Internet Riches: The Simple Money-Making Secrets of Online Millionaires

Internet Riches: The Simple Money-Making Secrets of Online Millionaires more books like this

by Scott Fox (Read by)

In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...

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The Long Tail: Why the Future of Business Is Selling Less of More

The Long Tail: Why the Future of Business Is Selling Less of More more books like this

by Chris Anderson

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

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Problogger: Secrets for Blogging Your Way to a Six-Figure Income

Problogger: Secrets for Blogging Your Way to a Six-Figure Income more books like this

by Darren Rowse, Chris Garrett

Problogger.net is where bloggers worldwide go for advice and information on enhancing their blog's presence. Whether you're just starting out or have been blogging for years, these two professional bloggers show you how to turn your passion for blogging into extra revenue. This practical guide to creating and marketing a blog with the potential ...

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Twitter Power: How to Dominate Your Market One Tweet at a Time

Twitter Power: How to Dominate Your Market One Tweet at a Time more books like this

by Joel Comm, Ken Burge, Anthony Robbins (Foreword by)

Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading ...

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E-Commerce: Business, Technology, Society

E-Commerce: Business, Technology, Society more books like this

by Kenneth C Laudon

Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide ...

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Web Marketing All-In-One for Dummies

Web Marketing All-In-One for Dummies more books like this

by John Arnold, Ian Lurie, Elizabeth Marsten

Everyone's doing it - Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than "Web Marketing All-in-One For Dummies". These eight mini books break down Web marketing into understandable chunks, with lots of examples from an author team of ...

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Facebook Marketing: Leverage Social Media to Grow Your Business

Facebook Marketing: Leverage Social Media to Grow Your Business more books like this

by Steven Holzner, Ph.D.

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today's fastest-growing marketing opportunity! But traditional marketing methods won't work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, ...

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The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff more books like this

by Clara Shih, Marc Benioff (Foreword by)

"People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we've come to a place where people can represent their real identity--both personal and professional--and use the social filters on the Web to connect with the world ...

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Network Marketing for Dummies. more books like this

by Zig Ziglar, John P Hayes, Mark Butler, LL. (Editor)

Network marketing has helped people all over the world achieve financial independence-and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your ...

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Marketing for Dummies more books like this

by Alexander Hiam

Marketing is the most important thing that you do in business today, even if your job title doesn't have the word marketing in it. That is because marketing, in all its varied forms, is concerned with things like attracting customers, and * Getting them to buy your product * Making sure that they are happy with their purchases * Persuading them to ...

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E-Marketing more books like this

by Judy Strauss, Raymond Frost

For undergraduate courses in Internet marketing, e-commerce, e-business, and digital and electronic marketing. This book discusses the necessary tools in the dynamic field of eMarketing. *NEW - Up-to-date statistics, case histories, and strategies. *NEW - Internet technologies From marketing management perspective Chapter 9. *NEW - E ...

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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture more books like this

by John Battelle

In this tech-savvy corporate history, business journalist John Battelle reveals the secrets behind the phenomenally successful company Google, whose search engines are the gold standard for Internet users, and whose billionaire-generating stock has made Wall Street almost forget the now-old dotcom crash. Through interviews with, among others, co ...

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Web Marketing for Dummies more books like this

by Jan Zimmerman

Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. "Web Marketing for Dummies" provides the know how for creating a solid Web marketing plan, from ...

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Starting an Online Business for Dummies more books like this

by Greg Holden

So you want to own your own business, be your own boss, set your own hours, and make real money. If you're comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You'll find out about using ...

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Electronic Commerce more books like this

by Gary Schneider

This work is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful ...

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World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories more books like this

by David Meerman Scott

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they ...

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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site more books like this

by Mike Moran, Bill Hunt

"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do ...

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What to Sell on Ebay and Where to Get It more books like this

by Chris Malta, Lisa Suttora

This book presents proven strategies for selecting and acquiring the products buyers want most. If you are an online seller, this book will help you identify the items you can sell most successfully online, locate reliable sources for their inventory, and work directly with suppliers to cut out middlemen and maximize profits.

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The Cluetrain Manifesto: The End of Business as Usual more books like this

by Christopher Locke, Rick Levine, Doc Searls

This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The ...

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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic more books like this

by Susan Sweeney, C.A.

Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web DESCRIPTION: The key to a Web site's success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such ...

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Ebay 101: Selling on Ebay for Part-Time or Full-Time Income, Beginner to Powerseller in 90 Days more books like this

by Steve Weber

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Make a Fortune Promoting Other People's Stuff Online: How Affiliate Marketing Can Make You Rich more books like this

by Rosalind Gardner

This is the most comprehensive guide to treating affiliate marketing as a hard-core business. Written by a highly successful affiliate marketer, "Make a Fortune Promoting Other People's Stuff Online" is the definitive guide to planning, implementing, and managing a successful affiliate business on the Web. Rosalind Gardner reveals pearls of wisdom ...

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