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World Wide Rave: Creating Triggers That Get Millions of People to Spread Your Ideas and Share Your Stories
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by
David Meerman Scott
A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they ...
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Electronic Commerce
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Gary Schneider
This work is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful ...
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The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly--Using Only E-mail!
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by
Joe Vitale, Jo Han Mok
Use e-mail to boost your income-today! "The E-Code" brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online - using nothing but the power of e-mail. Each succinct chapter presents one moneymaking strategy or concept and offers step-by-step guidance on implementing it for maximum profits. If you ...
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Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes
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Perry Marshall, Bryan Todd
Never before in the history of advertising has it been possible to spend five bucks, write a couple of ads and get instant access to more than 100 million people in 10 minutes. But that's exactly what Google AdWords does. It's an awesome concept-but you can lose a bundle if you don't know how it works. Learn how to: Build an AdWords campaign from ...
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The Dream: How I Learned the Risks and Rewards of Entrepreneurship and Made Millions
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by
Gurbaksh Chahal
Gurbaksh Chahal's family emigrated from India to San Jose, CA when he was six. He started the internet advertising company ClickAgents from his bedroom at the age of 16, and sold it two years later for $40 million, turning his sibling employees into millionaires and saving his family's dream house. Facing family pressures and discrimination due to ...
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eBay Powereller Secrets: Insider Tips from Ebay's Most Successful Sellers
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Debra Schepp, Brad Schepp
If you want to take your eBay sales to the next level, this proven guide has all the inside trade secrets that have propelled the savviest entrepreneurs into eBay PowerSellers-those earning up to $150,000 per month through auctions. "eBay PowerSeller Secrets" teaches you how to effectively run a store that never closes, sells globally, and offers ...
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Make Easy Money with Google: Using the Adsense Advertising Program
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by
Eric Giguere
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non ...
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Guerilla Marketing on the Internet: The Definitive Guide from the Father of Guerilla Marketing
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by
Jay Conrad Levinson, Mitch Meyerson, Mary Eule Scarborough
Add the Internet to Your Marketing Arsenal-Guerrilla Style! The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule ...
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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by
Mike Moran, Bill Hunt
"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do ...
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Facebook Marketing: Leverage Social Media to Grow Your Business
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by
Steven Holzner, Ph.D.
Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works! With more than 80,000,000 affluent, savvy members, Facebook is today's fastest-growing marketing opportunity! But traditional marketing methods won't work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, ...
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The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
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by
Joe Plummer, Steve Rappaport, Taddy Hall
Praise for "The Online Advertising Playbook" - 'Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's "The Online Advertising Playbook" provides critical insight on what sticks and what ...
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Ebay Powerseller Secrets
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by
Brad Schepp, Debra Schepp
"Secrets of the eBay PowerSellers" offers power user tips for any serious eBayer, sharing the wisdom of eBay's upper echelon of sellers for those aspiring to join their ranks! Readers won't have to wade through a lot of prose to extract information. The authors plan to interview scores of PowerSellers; from hundreds and hundreds of insider tips ...
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Search Engine Marketing
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by
Andreas Ramos, Stephanie Cota
Based on real-world case studies and interviews with experts at Google, Yahoo!, Microsoft, and other top search engine companies, this book reveals how to exploit technical Web marketing tools to reach customers and increase sales.
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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
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by
Maria Veloso
When it comes to copy, what works in the brick - and mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago, are unlikely to grab people's attention today. Completely updated for the current online marketplace, "Web Copy That Sells" ...
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How to Say It: Marketing with New Media: A Guide to Promoting Your Small Business Using Websites, E-Zines, Blogs, and Podcasts
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by
Lena Claxton, Alison Woo
From power words to content templates, this essential resource provides business owners with the tools they need to effectively market their company to today's ever-evolving online community.
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Do It Wrong Quickly: How the Web Changes the Old Marketing Rules
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Mike Moran, Geoffrey Ramsey (Foreword by)
"What's the one thing companies care about? Conversion. Getting potential customers to convert into real, actual, customers. But how do you do that in a world of Facebook, Google, YouTube, blogs, and Flickr? Mike Moran shows you how--by trying lots of little things, studying the results, learning quickly from your failures, and doing it all over ...
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Go Google: 20 Ways to Reach More Customers and Build Revenue with Google Business Tools
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by
Greg Holden
Google is not only the search engine of choice for millions of users, it is an immensely powerful tool for savvy businesspeople who know how to use its advanced features. "Go Google" is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Google Docs and Spreadsheets, Google SMS, ...
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The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
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by
Heather F Lutze
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. So how do you ensure that your business is front-and-center when prospects are searching for solutions? The answer ...
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Advertising on the Internet
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by
Robbin Lee Zeff, Bradley Aronson
How today's most successful online advertisers and marketers maximize their online presence, and how you can too This updated and expanded Second Edition of the bestselling guide to online advertising is must reading for everyone who wants to take advantage of the most important new advertising medium since television. A complete primer on online ...
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Mastering Online Marketing
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by
Mitch Meyerson, Mary Eule Scarborough
12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet "Much like "The E-Myth, Mastering Online Marketing, " is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business... Read it. Digest it. Follow it letter by letter. ...
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Success Secrets of the Online Marketing Superstars
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by
Mitch Meyerson
Don't Let Your Online Business Get Lost in Cyberspace E-commerce sales are predicted to reach $40 billion by 2010 and, as a result, online businesses are going to skyrocket 500 percent. The challenge for all online business owners is to attract new customers and stand out in today's cluttered marketplace. In "Success Secrets of the Online ...
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales
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by
Ms. Catherine Seda
You don't have to have the biggest name or the most dazzling graphics to lure customers to your Web site. These days, all you really need is prominent search-engine placement. This book shows you how to get it! With searching one of the most popular Internet activities, a top spot on a major search engine virtually ensures a high volume of ...
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The Truth about Pay-Per-Click Search Advertising
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by
Kevin Lee
In this book, world-renowned search marketer Kevin Lee brings together more than 50 absolutely crucial facts and insights marketers and entrepreneurs must know to successfully use pay-per-click search advertising to sell any product or service. The Truth About Pay-Per-Click Search Advertising doesn't deliver abstract theory: it delivers quick, ...
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Call to Action: Secret Formulas to Improve Online Results
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by
Bryan Eisenberg, Jeffrey Eisenberg, Lisa T Davis
The most comprehensive book of its kind, "Call to Action" presents an overview of the principles and tactics of conversion rate marketing. "New York Times" best-selling authors Bryan and Jeffrey Eisenberg bring their years of experience to this step-by-step, how-to manual, based on their Persuasion Architecture and proven conversion rate ...
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Guerrilla Marketing On-Line: The Entrepreneur's Guide to Earning Profits on the Internet
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by
Jay Conrad Levinson, Charles Rubin
This title not only orients readers to the Internet by demonstrating how to apply the authors proven marketing tactics to this frontier, it also unveils new weapons for launching attacks and promoting business electronically. It is a definitive, A-to-Z guide that provides readers with everything from the practical use of software to explanation of ...
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