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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly
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by
David Meerman Scott
This book is suitable for marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step ...
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JavaScript: The Definitive Guide
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by
David Flanagan
JavaScript is a powerful scripting language that can be embedded directly in HTML. It allows you to create dynamic, interactive Web-based applications that run completely within a Web browser; you don't have to do any server-side programming, like writing CGI scripts. JavaScript is a simpler language than Java. It can be embedded directly in Web ...
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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by
Lon Safko, David Brake
This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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by
Al Ries, Laura Ries
Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu
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Here Comes Everybody: The Power of Organizing Without Organizations
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by
Clay Shirky
Shirky examines how technology is changing the way humans form groups and exist within them, and the resulting long-term economic and social effects. In this delightfully readable book, practically every page has an insight that will change the way you think about the new era of social media."--Chris Anderson, editor-in-chief of "Wired" Magazine.
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Internet Riches: The Simple Money-Making Secrets of Online Millionaires
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by
Scott Fox (Read by)
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...
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The Big Switch: Rewiring the World, from Edison to Google
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by
Nicholas Carr
In this eye-opening look at the new computer revolution and its consequences, Nicholas Carr explains why computing is changing and what this means for all of us. A hundred years ago, companies stopped producing their own power and plugged into the newly built electric grid. The cheap power pumped out by electricity providers not only changed how ...
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Wordpress for Dummies
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by
Lisa Sabin-Wilson, Matt Mullenweg (Foreword by)
Are you a wannabe blogger? A seasoned pro migrating your blog to WordPress? Looking to do more cool stuff with your existing WordPress blog? Then this fun guide is for you! "WordPress for Dummies" is a veritable smorgasbord of WordPress information, ideas, tools, resources, and instruction on everything you need to create and maintain your dream ...
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HTML, XHTML, & CSS: Visual QuickStart Guide
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by
Elizabeth Castro
Need to learn HTML fast? This best-selling reference's visual format and step-by-step, task-based instructions will have you up and running with HTML in no time. In this completely updated edition of our best-selling guide to HTML, Web expert and best-selling author Elizabeth Castro uses crystal-clear instructions and friendly prose to introduce ...
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Search Engine Optimization for Dummies
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by
Peter Kent
"If we build it, they will come." Unfortunately, in the field of Web sites, that's an unfulfilled dream. Having a Web site does not automatically guarantee having traffic, even if you register the site with appropriate search engines. Whether you're an e-tailer who wants customers, a business that wants clients, or an organization that wants to ...
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Pro Drupal Development
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by
John Vandyk, Matt Westgate
Drupal is the premier open source content management system available. It is used for high profile sites such as TheOnion.com and has been deployed by organizations such as NASA. Utilizing Drupal, you can create your own personal blog, a community driven site like Slashdot, or any other content oriented web site you can imagine. Pro Drupal ...
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Born Digital: Understanding the First Generation of Digital Natives
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by
John Palfrey, Urs Gasser
The first generation of digital natives - children who were born into and raised in the digital world - are coming of age, and soon our world will be reshaped in their image. Our economy, our cultural life, even the shape of our family life will be forever transformed. But who are these digital natives? How are they different from older ...
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Learning Web Design: A Beginner's Guide to XHTML, Style Sheets, and Web Graphics
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by
Jennifer Niederst Robbins
Since the last edition of this book appeared three years ago, there has been a major climate change with regard to web standards. Designers are no longer using (X)HTML as a design tool, but as a means of defining the meaning and structure of content. Cascading Style Sheets are no longer just something interesting to tinker with, but rather a ...
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Discovering Computers: Fundamentals
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by
Gary B Shelly, Misty E Vermaat
Students are guided through the latest trends in computer concepts and technology in an exciting and easy-to-follow format. Updated for currency, this book and the robust Online Companion provides students with the most up-to-date information on the latest technology in today's digital world.
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The Dumbest Generation: How the Digital Age Stupefies Young Americans and Jeopardizes Our Future (Or, Don't Trust Anyone Under 30)
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by
Mark Bauerlein
A startling examination of the intellectual life of young adults, "The Dumbest Generation" reveals the disturbing, and ultimately, incontrovertible truth: cyberculture is producing a nation of know-nothings.
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Dreamweaver Cs4: The Missing Manual
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by
David Sawyer McFarland
When it comes to building professional websites, Dreamweaver CS4 is capable of doing more than any other web design program - including previous versions of Dreamweaver. But the software's sophisticated features aren't simple. "Dreamweaver CS4: The Missing Manual" will help you master this program quickly, so you can bring stunning, interactive ...
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The Long Tail: Why the Future of Business Is Selling Less of More
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by
Chris Anderson
In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
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Head First HTML with CSS & XHTML
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by
Elisabeth Freeman, Eric Freeman
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up "Head First HTML with CSS & XHTML" and really learned HTML. You want to learn HTML so you can finally create those Web pages you've always wanted, so you can communicate more effectively with friends, family, fans and fanatic customers. You ...
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Adobe Dreamweaver CS4 Classroom in a Book: The Official Training Workbook from Adobe Systems
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by
Virginia DeBolt
The fastest, easiest, most comprehensive way to learn Adobe Dreamweaver CS4 Adobe Dreamweaver CS4 Classroom in a Book contains 11 lessons. The book covers the basics of learning Adobe Dreamweaver and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose ...
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Creating Web Pages for Dummies
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by
Bud E Smith
This title does not assume any existing publishing, design, or networking knowledge from the reader. It simply describes how to create and publish attractive, useful pages on the WWW, even without HTML. This unique approach helps readers decide what to do before getting committed to a Web page. It covers publishing do's and don'ts, VRML, HTML, ...
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Cruel Intent
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by
J A Jance
Former news anchorwoman Ali Reynolds finds herself in the midst of more than just a house renovation when the project is interrupted by a brutal murder--and the killer may be a little too close to home.
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Adobe Dreamweaver CS4 Digital Classroom
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by
Jeremy Osborn, Aquent Creative Team, Greg Heald
"Dreamweaver CS4 Digital Classroom" is like having a personal instructor guiding readers through each lesson, while they work at their own pace. This book includes 13 self-paced lessons that let readers discover essential skills and explore new features and capabilities of Adobe Dreamweaver CS4. Each lesson is presented in full color with step-by ...
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Building a Web Site for Dummies
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by
David A Crowder
Ever wanted to build your own Web site to express your views? Or maybe you want to set up an e-business? Now, not only will you be able to create your own space on the Web, but you can also make it look professional with "Building a Web Site For Dummies". This resourceful guide lays down all the basics for getting started with creating a Web site ...
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Upgrading & Fixing PCs for Dummies
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by
Andy Rathbone
The average cost of desktop PCs has fallen steadily over the years while power and functionality have increased. Despite lower prices, however, you still may not feel like spending money on a new, faster PC. Instead, you can transform your balky PC into a glitch-free, turbocharged, multimedia machine with minimum cost. If you want your PC to do ...
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Pro C# 2008 and the .NET 3.5 Platform
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by
Andrew Troelsen
.NET 3.5 is Microsoft s largest development software launch since .NET 2.0. A new version of Visual Studio Visual Studio Orcas is being created for the new Framework together with new versions of both the C# and Visual Basic languages. This book deals with this new C# language. The book provides developers with a complete treatise on the new ...
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