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International Marketing
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Philip R Cateora
A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.
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No LOGO: Taking Aim at the Brand Bullies
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Naomi Klein
An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.
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International Financial Management
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Professor Jeff Madura
International Financial Management provides a strong foundation for studentsa first encounter with the subject of international finance. As multinational corporations (MNCs) continue to expand their operations globally they must not only be properly managed to apply their comparative advantages in foreign countries, but must also manage their ...
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International Financial Management
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Cheol S Eun
"International Financial Management" combines the fundamental concepts of international finance with solid practical applications. This combination has made it the book of choice at a variety of institutions, including top business schools such as Wharton, Stanford, Northwestern, and INSEAD. Neither superficial nor overly theoretical, Eun and ...
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Global Business Today
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Charles W L Hill
Charles Hill's "Global Business Today, 5e" (GBT) has become an established text in the International Business market for several key reasons: it is comprehensive and up-to-date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on ...
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International Business: The Challenges of Globalization
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by
Wild, Han
For introductory International Business courses with the need for a brief, accessible text. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging ...
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The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
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by
C K Prahalad
The world's most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world's billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done--very profitably. What's ...
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Managing Human Resources
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Susan E Jackson, Randall S Schuler, Steve Werner
MANAGING HUMAN RESOURCES THROUGH STRATEGIC PARTNERSHIPS, Tenth Edition, explains how successful companies manage human resources in order to compete effectively in a dynamic, global environment. Long known and respected as a tightly integrated, clear, higher-level text, MANAGING HUMAN RESOURCES THROUGH STRATEGIC PARTNERSHIPS, Tenth Edition, ...
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Competitive Advantage of Nations
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Michael E Porter
'Professor Michael Porter [is] one of the world's most influential authorities on corporate strategy...[the book] stands to become a standard text for the analysis of relative national economic performance.' - Independent on Sunday 'Michael Porter builds up an all-embracing view of economic change that amounts in the end to a powerful analytical ...
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The Cultural Dimension of International Business
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by
Gary P Ferraro
For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text ...
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International Business
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by
Charles W L Hill, W L Hill Charles
Market-defining since it was first introduced, "International Business, Seventh Edition" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text ...
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Transnational Management: Text, Cases, and Readings in Cross-Border Management
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by
Christopher A Bartlett
"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does ...
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International Management: Culture, Strategy, and Behavior
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by
Fred Luthans, Jonathan P Doh
The text contains introductory case studies that are referred back to in a series of chapter-ending cortical incidents that prompt students to apply what they learned in the chapter. Important topics covered include: intercultural development of individuals, globalization and international education, religion in society and schools, gender and ...
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Global Business
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by
Mike W Peng
Broaden your students' global perspectives with the strategic and truly global approach used in GLOBAL BUSINESS -- the latest work from renowned international instructor, author, and consultant Mike Peng. Using an inviting, conversational style, GLOBAL BUSINESS delves into the inner workings of companies throughout the world that have expanded ...
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International Business: Environments and Operations
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by
John D Daniels
John Daniels and Lee Radebaugh share their first hand knowledge of international business through this new edition of their market leading textbook. This textbook thoroughly discusses the differences faced in international environments, the overall strategies that companies can take, and the functional alternatives for operating abroad. Cited as ...
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International Business: The Challenge of Global Competition
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by
Donald A Ball, Jr.
Updated to reflect world events in the late-1990s and their effect on international business, this new edition presents much of the statistical material in graph form. The apprendix contains a wide list of international business websites and a brief Internet guide.
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International Business Law and Its Environment
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by
Richard Schaffer
This text blends the cultural, economic and political aspects of international business law with traditional business law and legal environment topics. Geared for upper level undergraduate and MBA students, it uses a comparative approach that emphasizes private law and focuses on managerial decision-making. The text addresses the legal problems of ...
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International Accounting
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by
Timothy S Doupnik, Hector Perera
Doupnik and Perera's "International Accounting" takes in the whole realm of international accounting, while paying particular focus on the accounting issues related to international business activities and foreign operations.
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International business : a managerial perspective
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by
Griffin
Bring the world into focus...From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. In the third edition of their internationally popular text, ...
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Multinational Business Finance
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by
David K Eiteman
The market-leading textbook in international finance, Multinational Business Finance is renowned for its authoritative coverage and clear explanations of contemporary international Finance. The thoroughly revised 10th edition features a new chapter on Political Risk, increased coverage of emerging markets, and an integrated focus on corporate ...
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Case Studies in Finance
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Robert F Bruner, Bruner Robert
"Case Studies in Finance, 6e" links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers understand the impact of the firm on the world ...
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Foundations of Multinational Financial Management
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by
Alan Shapiro
This title integrates economic and political factors underlying exchange rate determination. It uses the balance-of-payments framework to assess economic links among nations. It presents a comprehensive discussion of the foreign exchange market. It discusses the key parity conditions in international finance that relate interest rates, exchange ...
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Multinational Management: A Strategic Approach
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by
John B Cullen
This work presents a strategic approach to international management on the market today. Cullen uses that perspective as a unifying theme throughout the text to explore the global economy and the impact of managerial decisions. Comparative management issues are examined to illustrate the strengths and weaknesses of competitors and how best to ...
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Michael Jordan and the New Global Capitalism
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by
Walter LaFeber
Using basketball and Michael Jordan as prime examples, historian LaFeber investigates the issue of whether corporations like Nike use sports and sports personalities as cultural coercion in the global marketplace. The author warns of a negative backlash against America. A New York Times Notable Book for 1999.
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International Management: Managing Across Borders & Cultures
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by
Helen Deresky
This globally oriented text covers the most current research and trends in International Management. Packed with 17 comprehensive and integrative cases that illustrate the actual behaviors and functions required for successful cross-cultural management at the strategic and interpersonal level. For courses in International Management, Multinational ...
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