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International Marketing

International Marketing more books like this

by Philip R Cateora

A revised and updated edition with examples from European and Asian markets. New to this volume are discussions on standardization versus adaptation, emerging markets, green marketing, regional market groups like the EU and non-Western management structures.

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International Financial Management

International Financial Management more books like this

by Professor Jeff Madura

International Financial Management provides a strong foundation for studentsa first encounter with the subject of international finance. As multinational corporations (MNCs) continue to expand their operations globally they must not only be properly managed to apply their comparative advantages in foreign countries, but must also manage their ...

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International Financial Management

International Financial Management more books like this

by Cheol S Eun

"International Financial Management" combines the fundamental concepts of international finance with solid practical applications. This combination has made it the book of choice at a variety of institutions, including top business schools such as Wharton, Stanford, Northwestern, and INSEAD. Neither superficial nor overly theoretical, Eun and ...

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No LOGO: Taking Aim at the Brand Bullies

No LOGO: Taking Aim at the Brand Bullies more books like this

by Naomi Klein

An analysis of the invasion of our personal lives by logo-promoting, powerful corporations combines muckraking journalism with contemporary memoir to discuss current consumer culture.

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The Cultural Dimension of International Business

The Cultural Dimension of International Business more books like this

by Gary P Ferraro

For junior/senior level undergraduate/graduate courses in Anthropology of Business, International Business, Applied Anthropology, International Marketing, and International Management. This is only book that demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business. The text ...

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International Management: Culture, Strategy, and Behavior

International Management: Culture, Strategy, and Behavior more books like this

by Fred Luthans, Jonathan P Doh

The text contains introductory case studies that are referred back to in a series of chapter-ending cortical incidents that prompt students to apply what they learned in the chapter. Important topics covered include: intercultural development of individuals, globalization and international education, religion in society and schools, gender and ...

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Global Business Today

Global Business Today more books like this

by Charles W L Hill

Charles Hill's "Global Business Today, 5e" (GBT) has become an established text in the International Business market for several key reasons: it is comprehensive and up-to-date, it goes beyond an uncritical presentation and shallow explanation of the body of knowledge, it maintains a tight, integrated flow between chapters, it focuses on ...

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International Business: The Challenges of Globalization

International Business: The Challenges of Globalization more books like this

by Wild, Han

For introductory International Business courses with the need for a brief, accessible text. A comprehensive yet concise framework with unrivaled clarity. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Recent, real-world examples and engaging ...

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International Business: Strategy, Management, and the New Realities

International Business: Strategy, Management, and the New Realities more books like this

by Tamer Cavusgil, Gary Knight, John Riesenberger

For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging markets, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, ...

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International Business

International Business more books like this

by Charles W L Hill, W L Hill Charles

Market-defining since it was first introduced, "International Business, Seventh Edition" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text ...

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International Business: The Challenge of Global Competition more books like this

by Donald A Ball, Jr.

Updated to reflect world events in the late-1990s and their effect on international business, this new edition presents much of the statistical material in graph form. The apprendix contains a wide list of international business websites and a brief Internet guide.

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International Business: Environments and Operations more books like this

by John D Daniels

John Daniels and Lee Radebaugh share their first hand knowledge of international business through this new edition of their market leading textbook. This textbook thoroughly discusses the differences faced in international environments, the overall strategies that companies can take, and the functional alternatives for operating abroad. Cited as ...

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International Business Law and Its Environment more books like this

by Richard Schaffer

This text blends the cultural, economic and political aspects of international business law with traditional business law and legal environment topics. Geared for upper level undergraduate and MBA students, it uses a comparative approach that emphasizes private law and focuses on managerial decision-making. The text addresses the legal problems of ...

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International Business: Competing in the Global Marketplace more books like this

by Charles W L Hill

By focusing on managerial implications, this text offers an in-depth look at international business. It covers: how and why countries differ; the functions of the global monetary system; the economics and politics of international trade and investment; and the strategies of international business.

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Foundations of Multinational Financial Management more books like this

by Alan Shapiro

This title integrates economic and political factors underlying exchange rate determination. It uses the balance-of-payments framework to assess economic links among nations. It presents a comprehensive discussion of the foreign exchange market. It discusses the key parity conditions in international finance that relate interest rates, exchange ...

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International business : a managerial perspective more books like this

by Griffin

Bring the world into focus...From supply chains to retail outlets, business activities are increasingly wired and global. To be prepared for this international marketplace, you must understand traditional business functions as they are influenced by geography, culture, and technology. In the third edition of their internationally popular text, ...

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Multinational Business Finance more books like this

by David K Eiteman

The market-leading textbook in international finance, Multinational Business Finance is renowned for its authoritative coverage and clear explanations of contemporary international Finance. The thoroughly revised 10th edition features a new chapter on Political Risk, increased coverage of emerging markets, and an integrated focus on corporate ...

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Case Studies in Finance more books like this

by Robert F Bruner, Bruner Robert

"Case Studies in Finance, 6e" links managerial decisions to capital markets and the expectations of investors. At the core of almost all of the cases is a valuation task that requires students to look to financial markets for guidance in resolving the case problem. The focus on value helps managers understand the impact of the firm on the world ...

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International Management: Managing Across Borders & Cultures more books like this

by Helen Deresky

This globally oriented text covers the most current research and trends in International Management. Packed with 17 comprehensive and integrative cases that illustrate the actual behaviors and functions required for successful cross-cultural management at the strategic and interpersonal level. For courses in International Management, Multinational ...

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Managing Human Resources more books like this

by Susan E Jackson, Randall S Schuler, Steve Werner

MANAGING HUMAN RESOURCES THROUGH STRATEGIC PARTNERSHIPS, Tenth Edition, explains how successful companies manage human resources in order to compete effectively in a dynamic, global environment. Long known and respected as a tightly integrated, clear, higher-level text, MANAGING HUMAN RESOURCES THROUGH STRATEGIC PARTNERSHIPS, Tenth Edition, ...

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Competitive Advantage of Nations more books like this

by Michael E Porter

'Professor Michael Porter [is] one of the world's most influential authorities on corporate strategy...[the book] stands to become a standard text for the analysis of relative national economic performance.' - Independent on Sunday 'Michael Porter builds up an all-embracing view of economic change that amounts in the end to a powerful analytical ...

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Exito Comercial: Practicas Administrativas y Contextos Culturales more books like this

by Michael S Doyle, T Bruce Fryer, Ronald Cere

This upper-level Business Spanish textbook, adopted by over 200 colleges and universities in four countries, prepares students to effectively use the language in a cross-cultural context for success in today's Spanish-speaking business world. Students improve basic language skills while gaining valuable business insight through a variety of ...

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Multinational financial management more books like this

by Alan C Shapiro

This book provides specific guidelines for making financial decisions in an international context. Learn how to make sound financial decisions in the multinational firm with Alan Shapiro's Eighth Edition of "Multinational Financial Management". Shapiro provides a clear conceptual framework for analyzing key financial decisions in multinational ...

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Michael Jordan and the New Global Capitalism more books like this

by Walter LaFeber

Using basketball and Michael Jordan as prime examples, historian LaFeber investigates the issue of whether corporations like Nike use sports and sports personalities as cultural coercion in the global marketplace. The author warns of a negative backlash against America. A New York Times Notable Book for 1999.

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Transnational Management: Text, Cases, and Readings in Cross-Border Management more books like this

by Christopher A Bartlett

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does ...

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