Praise for "How to Measure Anything: Finding the Value of Intangibles in Business": 'I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in science, or in life ...Hubbard helps us by showing us that when we seek metrics to solve problems, we are really trying to know something better than ...
Using real brand-building cases, this book describes how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits, and infuse the perspective of "the brand-as-a-country-or-region".
The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality, name awareness, and customer base. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on ...
Peter Drucker has introduced us all to the knowledge era, where knowledge is the primary resource and intangibles (intellectual capital resources and assets) are now largely recognized as the most important sources of organizations' competitive advantage. With the recognition of the importance of Intangibles comes the problem of how to properly ...
This is the one-volume intangible valuation library - from trusted authorities Robert Reilly and Robert Schweihs. Seen as a science by some professionals - as an art by others - the accurate valuation of intangible assets can nonetheless be a daunting financial maze. In their latest comprehensive valuation resource, financial experts Robert F. ...
This study shows how some of the fastest-growing, most profitable companies are discovering that potentially limitless revenues can flow from their firm's intangible assets - the ability of employees, customers, and even suppliers to create new concepts, models, products and services.
This book is the first comprehensive, scientifically based study of the nature and impact of intangibles, such as brand names, trademarks, patents, innovative processes, and human resources.
This book tells how to use intangibles to increase the value of your business. Originally published under the title "Why the Bottom Line Isn't", this revised and updated edition shows business leaders how to build long-term value through assets not accounted for on the company's financial statements. Through leadership, service, corporate culture, ...
A short, practical guide to the rules and regulations of trademark law, PROTECTING THE BRAND covers key terms, including the difference between various types of trademarks, and also offers a discussion on how the US Patent and Trademark Office works. The author, a patent lawyer, provides examples of the correct use of trademarks, and tips on how a ...
What is the value of your company's knowledge? Successful companies have gone soft; from tangible to intangible they're now weightless. But most managers still focus on tangible assets. Are you managing and measuring the right things? The drivers of tomorrow's wealth are brands, networks, knowledge, competencies, corporate culture, and leadership. ...
In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, ...
There is a story about a company's success that the bottom line doesn't always tell. By looking at intangibles such as harmonies between divisions and departments, businesses can often greatly improve their efficiency and profitability. Ulrich and Smallwood, both noted consultants, suggest that companies focusing solely on the numbers may be ...
The management of intangibles in co-operation and competition engenders and encompasses a dynamic nexus of organizational learning, innovation and capabilities. This book contributes to an understanding and developing of the theory of intangibles. Contributions on theoretical proposals, empirical findings and case studies from Asia and Europe ...
What is the correct price to pay for a brand? When should you cease operating an asset? What should the maximum investment in a research project be? How much should you buy or sell technology or a licence for Real option analysis enables us to integrate our decisions on investment, operations and disinvestment, and is altering economics, ...
A company's most important asset is its brands, but efforts to measure the return on the investments made in brand building have been imprecise. Management often treats brand building as an expense - not an investment - while many investors lack the tools to accurately assess the value of brand assets. Providing a vivid roadmap on how brands are ...
This volume examines the implications and consequences of the idea of 'intangible heritage' to current international academic and policy debates about the meaning and nature of cultural heritage and the management processes developed to protect it. It provides an accessible account of the different ways in which intangible cultural heritage has ...
In today's ultra-competitive global economy, intangibles are increasingly taking centre stage in firms' business strategies and investors' valuations. Physical and financial assets are becoming commodities, yielding at best a competitive return on investment. In their place, intangible assets such as patents, brands, unique business processes, ...
In the knowledge economy, the value of corporations is directly related to their knowledge and intellectual capital. But broaden the perspective a little wider and you begin to see the possibilities: Think of cities, regions, even entire nations, in addition to the public sector. If intangibles and intellectual capital are important to the private ...
This book analyzes the disparities both between federal statutes and regulations, and regulations and administrative practices, in two highly controversial areas of corporate tax policy: intra-company transfer pricing and intangible asset valuations. It addresses issues that can mean hundreds of millions of dollars to individual corporations, and ...
Up to now, economics as a branch of social science has been concerned mainly to map the commercial and financial relations of Humanity, including a wide variety of institutions spawned to sustain livelihoods within these relations. Although these relationships, qua relations, are by definition intangible, the forms by which these relations are ...
For the recorded history of management, the world has managed value creation according to what can be seen, touched and proven. In today's knowledge-based economy, value creation is derived primarily from how well firms manage intangibles (knowledge, service, expectations, response time, innovation, change management, etc). The large capital ...
With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
This book presents essential procedures for the measurement and reporting of fair value in Financial statements. Trusted specialists Michael Mard, James Hitchner, and Steven Hyden present reliable and thorough guidelines, case studies, implementation aids, and sample reports for managers, auditors, and valuators who must comply with the Financial ...
This book examines and explains the intellectual capital reporting practices, with a human capital focus, of firms located in the developing nation of Sri Lanka. The study ascertains the following: first, to what extent the industry groups, based on the number of shareholders, differ in their ICR practices; and second, to what extent firms in Sri ...
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