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Open Innovation: The New Imperative for Creating and Profiting from Technology
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Henry William Chesbrough
In today's information-rich environment, companies can no longer afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market. As a result, says Harvard Business School professor Henry W. Chesbrough, the traditional model for innovation - which has been largely internally ...
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Strategic Management of Technology and Innovation
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Robert A Burgelman
The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides ...
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Legal Aspects of Managing Technology
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Lee B Burgunder
This helpful guide uses a public policy approach, illustrating how U.S. and international governmental bodies make and change policies affecting technology management. To illustrate legal issues discussed in the text, Lee Burgunder uses actual legal cases. Throughout, Burgunder focuses on the issues that are of most concern to technology managers.
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Super-Cannes
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by
J G Ballard
When a doctor and her husband, a retired pilot, arrive in Eden-Olympia, they are confronted with a bit of a mystery. The investigation into the murder spree and suicide by the previous doctor in the exclusive (very, very exclusive) community outside of Cannes runs into a series of snags when it begins to look like the doctor not only didn't kill ...
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Creating the Digital Future
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by
Albert Yu
Revealing how "Fortune" invented nine hugely successful generations of microprocessors, this text demonstrates how Intel has prevailed by learning from costly mistakes and explains how to raise the bar of achievement. The full story of the floating point calculation is also told.
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Inside the tornado
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Geoffrey A. Moore
This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a product.
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Marketing of High-Technology Products and Innovations
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by
Jakki J Mohr
For undergraduate/graduate-level courses in Marketing of Technology, Innovation, Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing. Using a systematic approach grounded in relevant theories and empirical research, this text provides a framework for making marketing decisions in a high ...
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Jeffrey A. Moore, Geoffrey A. Moore
The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan.
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Product Strategy for High Technology Companies
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Michael E McGrath, McGrath Michael
This book offers an insight into how leaders such as Microsoft, Intel, Motorola, and others - continue their dominance in an increasingly competitive marketplace. Companies looking to make a mark in today's crowded high-tech battlefield need two primary elements: a distinctive product and a powerful product strategy. Without both, they simply won ...
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High Tech Start Up: The Complete Handbook for Creating Successful New High Tech Companies
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by
John L Nesheim
Through case studies and practical instructions, this strategic guide tells high-tech entrepreneurs how to evaluate a start-up company's financial potential, acquire funding, and navigate the initial public offering.
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Regional Advantage: Culture and Competition in Silicon Valley and Route 128
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by
Anna Lee Saxenian
Silicon Valley in California and Route 128 in Massachusetts are America's centres of electronics innovation and entrepreneurship. The regions are similar in many respects: both trace their origins to unversity research and military spending, and both faced severe downturns in the early 1980s. Today, however, Silicon Valley is flourishing again ...
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
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by
Geoffrey A Moore
Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing.
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Crossing the chasm
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Geoffrey A. Moore
This work offers ideas for marketing new high-technology products. It suggests fresh marketing strategies to help with selling innovative new products so that the not untypical situation of new items being received well by the few but not by the public at large can be avoided.
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The Gorilla Game Revised
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Geoffrey A Moore, Paul Johnson, Tom Kippola
GORILLA GAME explores the ins and outs of high-tech investing, what to look for when picking names, and, most importantly, where to find that big gorilla on which to hop. Moore advocates sizing up the sectors, then determining who the strongest players are, who their allies are, and whether or not current valuations make entry feasible.
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Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge
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by
Geoffrey A Moore
This work focuses on the moment in the life cycle of a product when it either does or does not become a market leader. Using examples from companies such as Apple and Oracle, it demonstrates the importance of applying "Technology Adoption Life Cycle" to a product.
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Winner Take All: How Competitiveness Shapes the Fate of Nations
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by
Richard J Elkus, Jr.
Over the past thirty years, the United States has lost commanding leads in business after business. We no longer make cameras, TVs, MP3 players, cell phones, or DVD players, and we have become the worlds largest debtor nation. Everyone thinks this is because of cheap labor costs, but in fact Asian leaders have a fundamental and different way of ...
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The Management of Technology and Innovation: A Strategic Approach (with Infotrac(r))
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by
Margaret A White, Garry D Bruton
The management of technology is a major factor in the process layout employed by the firm, in systems used by the company, in its structural design, and in its product marketability. This text uses technology as a guiding focus for explaining the strategic management process.
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Choose and Focus: Japanese Business Strategies for the 21st Century
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by
Ulrike Schaede
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Owning the Future CL
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by
Seth Shulman
Knowledge is the key variable of the new global economy. But in the rush to stake claims in the knowledge economy, players are losing sight of impending threats to innovation, limitations on choice, and the fostering of monopolies that will inflate the costs of goods and services we take for granted. If this continues, Shulman warns, we will lose ...
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Bringing New Technology to Market
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by
Kathleen R Allen, Ph.D.
For undergraduate/graduate courses in Entrepreneurship, Technology Commercialization, Technology Start-ups, and Management of Technology. This text presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, ...
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Management of Technology: Managing Effectively in Technology-Intensive Organizations
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by
Hans J Thamhain
Presents assessment methods for organization and management processes. Provides special tools and techniques for managing and organizing R&D, new product, and project--oriented challenges. Includes real--world case studies.
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The Silicon Valley of Dreams: Environmental Injustice, Immigrant Workers, and the High-Tech Global Economy
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by
David Naguib Pellow, Lisa Sun-Hee Parks, Lisa Sun-Hee Park
Next to the nuclear industry, the largest producer of contaminants in the air, land, and water is the electronics industry. Silicon Valley hosts the highest density of Superfund sites anywhere in America and leads the country in the number of temporary workers per capita and in workforce gender inequities. Silicon Valley offers a sobering ...
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Networth: Successful Investing in the Companies That Will Prevail Through Internet Booms and Busts (They're Not Always the Ones You Expect)
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by
Steven E Frank (Read by)
This personal investment guide provides a general overview of the Internet and dot-coms. It profiles companies that one might want to consider investing in and offers advice on how this sector can be part of one's overall investment portfolio.
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The Gorilla Game: An Investor's Guide to Picking Winners in High Technology
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Geoffrey A Moore, Paul Johnson, Tom Kippola
This basic investment guide helps readers to understand the lifecycles of technological developments and, in turn, profit from investment in high-tech companies. This book suggests ways to gauge a company's potential revenue, rather than relying on the media's perception of a company's worth.
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Trade Warriors: States, Firms, and Strategic-Trade Policy in High-Technology Competition
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by
Marc L Busch
Commercial rivalries in high technology are among the most heated in today's global economy. From robotics to aerospace, states are subsidizing their national champions and competing for market share in the 'industries of tomorrow'. This book explains why states intervene and (or) retaliate in some high technology industries, but not in others, ...
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