The organization of letters on a blank sheet-or screen-is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen ...
In its debut edition in 1983, "A History of Graphic Design" received accolades from the Association of American Publishers as a publishing landmark. Now in its Fourth Edition, this unrivalled, seminal work continues its long tradition of providing balanced insight and thorough historical background. Widely accepted as the most authoritative book ...
Renowned typographer and poet Robert Bringhurst brings clarity to the art of typography with this masterful style guide. Combining the practical, theoretical, and historical, this edition is completely updated, with a thorough exploration of the newest innovations in intelligent font technology, and is a must-have for graphic artists, editors, or ...
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's ...
A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design pages with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design ...
This book is the most compact and lucid handbook available outlining the basic principles of layout, typography, colour usage and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a ...
Don't let size fool you! This pocket-sized compendium of layout idea generators will help designers of every skill level explore multiple possibilities for visual treatments each time they turn the page. The visual and textual suggestions are divided into seven major areas, including newsletters, flyers, posters, brochures, advertising, stationary ...
The tremendous practicality of these clever little design books has made them enormously popular among idea-hungry designers. Each one presents hundreds of creative variations on type, graphics and layouts that are sure to offer an elegant solution to any design challenge -- even under a tight deadline. Each book is portable, packed with ...
Quickly master the concepts and skills you need to successfully design with type a typographic WORKBOOK To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type. Extensive visual examples illustrate the use of ...
New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. First published in 1971, this title is used universally ever since. It provides access to lessons from distinguished typographers around the world through Web site. More than 250,000 are sold.
This book includes 80 full-color pages addressing the important issue of color in typographic design. New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and way finding ...
With 100,000 copies sold, Graphic Design Cookbook is one of the most useful all-purpose resources for designers and anyone who wants to create a dynamic layout for magazines, newsletters, books, posters, or other media. Now released with a fresh new cover, Graphic Design Cookbook has over a thousand line drawings that illustrate effective design ...
This classic reference, the most widely used textbook for students of typography, has been completely updated to integrate the latest developments in desktop publishing and digital typesetting.
Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design ...
For more than two decades, this is the type book of choice for design professionals and students. Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its ...
Critical acclaim for previous editions of A History of Graphic Design "I expect it to become a foundation and keystone of serious study ...it is a fortress work." -Communication Arts "[It] traces the role of the designer as a messenger of culture." -STA Journal "Now ...a hefty, yet concise, documentation of the entire field exists." -Print "It is ...
Fully updated second edition which demystifies the design process with straightforward explanations of the fundamental principles that create first-rate visual design.
Now completely revised to reflect the latest technology and trends, "A Guide to Graphic Print Production, Second Edition" is the complete guide to the entire process of print production, from early stages of conception and planning, to the technical stages of manufacturing and off press processing. Structured around the graphic print production ...
Stressing visual theory and creative development as well as production techniques, the third edition of Graphic Design Basics continues to showcase some of the best work from all areas of design. The text combines history, current technology, and design principles to give a rich, well-rounded view of this ever-evolving field. Programs without a ...
One of the most popular Macintosh books ever written, The Mac is not a typewriter has been called the "Strunk and White of typography." Best-selling author Robin Williams's simple, logical principles for using type to produce beautiful, professional documents are as true now as they were when the original edition was published in 1989. This ...
Set in the early 1960s, The Learners is the stand alone sequel to Kidd's previous novel, The Cheese Monkeys. Always entertaining and often moving, The Learners is the story of Happy, a young graphic designer who lands his first job at a wacky advertising firm in New Haven, Connecticut. Among his colourful co-workers is Sketch, the lovable, aging ...
Recognized as the standard throughout the desktop publishing industry and now in its third edition, this guide covers the fundamentals of professional-quality design along with tips on resources and reference materials. This latest review includes an eye-catching, color chapter, and a new section on working with photography and scanners, which ...
Covering a vast range of cutting-edge graphics, with politically charged anti-commercial work placed in the same context as Nike's latest ads, this book presents a sweeping look at today's most progressive graphic currents - from signage at packaging to branding and web design.
"Layout Workbook" is one of five volumes in "Rockport's" series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In this edition, author Kristin Cullen tackles the often perplexing job of nailing down a layout that works. More than a collection of great examples of layout, this book is an ...
Robin Williams introduced design and typographic principles to legions of readers with her Non-Designer's book series. Now, writing in her clear and accessible style, she takes readers to the next level of design with practical lessons in composition, visual impact, and problem-solving. This book is divided into three parts. The first section of ...
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