In this balanced, unauthorized profile of the man credited with Big Blue's turnaround, a former IBM speechwriter details how Gerstner's often controversial management style fueled his early career challenges and IBM's eventual transformation.
A text that reveals the strategies and tactics of Lou Gerstner, the man credited with IBM's remarkable turnaround. It provides valuable lessons that can be applied to other businesses, on everything from keeping and expanding the customer base to exploiting cyberspace.
"I cannot see why sensation should be less precise than thought. The scientist designs conceptual models, the artist perceptual models." --Karl Gerstner Color is Gerstner's essential medium. In this book, he presents the pure sensation of color with great precision. He explores color physically, sumptuously, yet with cool, formal clarity in the ...
"I cannot see why sensation should be less precise than thought. The scientist designs conceptual models, the artist perceptual models." --Karl Gerstner Color is Gerstner's essential medium. In this book, he presents the pure sensation of color with great precision. He explores color physically, sumptuously, yet with cool, formal clarity in the ...
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