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The Social Media Bible: Tactics, Tools, and Strategies for Business Success
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Lon Safko, David Brake
This is the ultimate comprehensive social media reference book for any business looking to transform its marketing and operational strategies. Realizing that social media is dramatically impacting businesses, customers, and everyone connected to them, the authors of "The Social Media Bible" have consulted with leading social media experts from ...
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Internet Riches: The Simple Money-Making Secrets of Online Millionaires
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Scott Fox (Read by)
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan ...
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The Legal Environment of Business: Text and Cases: Ethical, Regulatory, Global, and E-Commerce Issues
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Frank B Cross, Roger LeRoy Miller
LEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course--setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same "black letter law" flavor as its #1 Business Law counterpart Business Law by Clarkson, Miller, Jentz, and Cross, ...
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E-Commerce: Business, Technology, Society
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Kenneth C Laudon
Electronic commerce: Business. Technology. Society. provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: business development, technology change, and social controversies. Each of these driving forces is represented in every chapter, and together they provide ...
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West's Legal Environment of Business with Online Business Guide
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by
Frank B Cross, Roger LeRoy Miller
WEST'S LEGAL ENVIRONMENT OF BUSINESS is the #1 text for this course--setting the standard by delivering comprehensive, authoritative, and cutting-edge coverage in an interesting and accessible format. Its recipe for success includes the same "black letter law" flavor as its #1 Business Law counterpart, West's Business Law, but with a more specific ...
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Managing and Using Information Systems: A Strategic Approach
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Keri E Pearlson, Carol S Saunders
This work enables you to integrate IT with business strategy. Now updated and revised, this Third Edition of "Managing and Using Information Systems" by Pearlson and Saunders arms you with the insights and knowledge you need to become an active participant in information systems decisions. Taking a strategic approach to information systems, the ...
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Ebay for Dummies
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by
Marsha Collier
This is the bestsellng guide to successfully buying and selling on eBay, fully revised and updated. eBay is the world's number one shopping and selling site, where millions find bargains and make money with their own sales. Marsha Collier is the number one eBay expert and bestselling author, with more than a million copies of her books in print. ...
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Web Marketing for Dummies
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Jan Zimmerman
Just because you're launching a Web site for your product or service doesn't automatically mean you'll rake in big money. Billions of Web sites are competing for consumers' attention, and if you're new to online sales, it may be a little daunting. "Web Marketing for Dummies" provides the know how for creating a solid Web marketing plan, from ...
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The Official Ebay Bible: The Newly Revised and Updated Version of the Most Comprehensive Ebay How-To Manual for Everyone from First-Time Users to Ebay Experts
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by
Jim Griffith
Griffith, eBays official ambassador, presents the fully updated, definitive sourcebook on all things eBay, for beginners to seasoned users alike.
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Contemporary Business and Online Commerce Law: Legal, Internet, Ethical, and Global Environments
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by
Henry R Cheeseman
KEY BENEFIT: This book provides the richest selection of landmark (traditional) and contemporary (within the last three years) cases for business students, including more cases on information technology and e-commerce law than any other book. Topics present a summarized/brief approach to cases. KEY TOPICS: This edition contains over 75 new cases ...
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Starting an Online Business for Dummies
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by
Greg Holden
So you want to own your own business, be your own boss, set your own hours, and make real money. If you're comfortable with computers and have a marketable idea, service, or product, this guide will help you become an ontrepreneur (online entrepreneur). It covers everything you need to know to set up shop in cyberspace. You'll find out about using ...
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Essentials of Business Law
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Henry R Cheeseman
For one semester courses in Business Law. Essentials of Business Law, 1e takes a balanced approach and covers both the Contracts and the Regulatory material that is crucial for the Business Law courses. It is lighter on Contracts than the bigger cheeseman text, making it more appropriate for those faculty members who want a briefer, less expensive ...
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Electronic Commerce
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by
Gary Schneider
This work is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics. Case studies and plentiful business examples complement conceptual coverage to provide a real-world context. Implementation strategies are analyzed, using examples of both successful and unsuccessful ...
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site
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Mike Moran, Bill Hunt
"A very comprehensive, yet light-hearted guide for internet managers that demystifies search engine marketing and provides practical advice for success." -Piers Dickinson, Global Internet Marketing Manager, BP "Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches Web marketers what to do ...
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The Cluetrain Manifesto: The End of Business as Usual
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Christopher Locke, Rick Levine, Doc Searls
This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The ...
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101 Ways to Promote Your Web Site: Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic
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by
Susan Sweeney, C.A.
Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web DESCRIPTION: The key to a Web site's success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such ...
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The Legal and E-Commerce Environment Today: Business in Its Ethical, Regulatory, and International Setting
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by
Roger LeRoy Miller, Frank B Cross
The Legal Environment Today provides users with a colorful, lively introduction to the legal environment of business. This highly visual book builds a solid base of legal knowledge, while presenting material in a comprehensible, interesting manner.
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Dream-Biz.Com: Design Your Future and Live Your Dreams in the E-Economy!
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Burke Hedges
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Introduction to E-Commerce
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by
Efraim Turban, PH.D., Roy W Goody
For undergraduate-level courses in Electronic Commerce. Written by an academician and a practitioner this text features exceptionally comprehensive yet manageable coverage of a broad spectrum of E-commerce essentials from a global point of view. Extremely user-friendly and practical, it features vignettes, application cases, and real-world cases ...
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The Home-Based Bookstore: Start Your Own Business Selling Used Books on Amazon, Ebay or Your Own Web Site
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by
Steve Weber
One of the most profitable, low-risk ideas for home businesses is selling used books online. Readers will learn everything they need to know to start this lucrative business part-time and then work as little or as much as they want.
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Starting an e-Bay Business for Dummies
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Marsha Collier
The top-selling eBay business book is now completely revised and updated with more than forty percent new material. Bestselling author Marsha Collier discusses changes to the eBay interface and eBay policies, as well as the latest strategies to help beginning eBay entrepreneurs succeed. Topics include setting up basic auctions, building a store, ...
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Absolute Beginner's Guide to Ebay
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by
Michael Miller
Absolute Beginner's Guide to eBay(R) Fifth Edition Michael Miller No prior eBay experience necessary! Absolute Beginner's Guide to eBay will show you how to successfully bid and sell on eBay, the world's largest online auction site. eBay expert Michael Miller walks you through the process of buying and selling any type of item on eBay. You'll ...
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Oracle Financials Handbook
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by
David James, Joseph Costantino, Graham H Seibert
This book/CD-ROM reference discusses the various products contained in Oracle Financials, with an emphasis on its accounting packages. It provides detailed implementation instructions and advice. It offers a blueprint for planning an implementation. Readers should find accounting knowledge within the context of the Oracle products, coverage of key ...
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Trade Options Online
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by
George A Fontanills
Options are potentially one of the most profitable investment instruments available in today's intensely volatile financial markets. Just a few years ago, the information needed to exploit the vast earnings potential of options was beyond the reach of all but a handful of analysts. Now, anyone with a PC and a few basic software tools has direct ...
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Beginning Ruby on Rails E-Commerce: From Novice to Professional
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Christian Hellsten, Jarkko Laine
Beginning Ruby on Rails E-Commerce: From Novice to Professional is the first book of its kind to guide you through producing e-commerce applications with Rails--the stacked web framework taking the world by storm. The book dives right into the process of creating a production-level web application using agile methodologies and test-driven ...
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