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Advertising Promotion, and Other Aspects of Integrated Marketing Communications
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Terence A Shimp
The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization ...
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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by
Dan S Kennedy
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this ...
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Be a Recruiting Superstar: The Fast Track to Network Marketing Millions
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Mary Christensen
Network marketing - also known as direct selling and multi-level marketing - has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their business by recruiting the right people. Written by a true network marketing superstar who personally signed over ...
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Being Direct: Making Advertising Pay
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Lester Wunderman
Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '
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Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible
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Mary Christensen, Wayne Christensen
The number of people involved in multilevel/network marketing is staggering: 13.3 million people in the U.S. and more than 54 million worldwide, with 175,000 new people in the U.S. signing on each week, and 475,000 per week worldwide. This author's last book ("Make Your First Million in Network Marketing") gave readers an overview of what it takes ...
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Terence A Shimp
The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. ...
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
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by
Dan S Kennedy
Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of ...
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The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy
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David Shepard Associates, David Associates Shepard
Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. "The New Direct Marketing, Third Edition", shows you how to combine database ...
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Direct Marketing: Strategy, Planning, Execution
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by
Edward L Nash
'Practical know-how...' 'Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments. Given the magnitude of recent changes, that's not easy! This worthwhile book is up-to-date and readable as well. It remains an excellent source of practical know-how' - H. Robert Wientzen, President, Direct Marketing Association. ...
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Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age
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Bob Stone, Ron Jacobs, Johna A Greco, Jr. (Foreword by)
For decades, "Successful Direct Marketing Methods" has helped marketers around the world understand and implement complex direct marketing tools and techniques. Now, world-renowned direct marketing experts Bob Stone and Ron Jacobs have completely updated and expanded this classic, bestselling resource.
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Successful Direct Marketing Methods, Seventh Edition
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Bob Stone, Ron Jacobs, H Robert Wientzen (Foreword by)
This is the first book written on direct marketing, which is still the one that all the others are measured against. -0 Jim Kobs, Chairman and CEO, Kobs Gregory Passavant.
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Do-It-Yourself Direct Marketing: Secrets for Small Business
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by
Mark S Bacon
This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial ...
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The Power to Get in
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by
Michael A Boylan, David McNally (Foreword by)
Explains how anyone with something to present, in the office or everyday life, can identify who needs to get the message or information and how to get past personnel, executive secretaries, or other bureaucratic devices in the way.
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Response: The Complete Guide to Profitable Direct Marketing
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Lois K Geller, Seth Godin
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus ...
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Direct Marketing Management
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by
Mary L Roberts, Paul D Berger
Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory.
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2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets
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by
Denny Hatch, Denison Hatch, Don Jackson
Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this is the essential tool for techniques that produce results. Experts Denny Hatch and Don Jackson cover all you need to know from planning to implementation, and from target strategy to all aspects of the creative process.
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Now It's Your Turn for Success!: Training and Motivational Techniques for Direct Sales and Multi-Level Marketing
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Richard Houghton, Janet Kelly
This practical guide to MLM (multi-level marketing) and Network marketing describes the main distributor systems and pinpoints exactly what is needed to be successful in each. This industry-based training guide includes fundamental skills for new starters and also covers the more advanced skills of network building, leadership, duplication and ...
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Commonsense Direct and Digital Marketing (Fifth)
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Drayton Bird
Drayton Bird's "Commonsense Direct and Digital Marketing" needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives ...
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Streetwise Direct Marketing
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by
George Duncan
Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting ...
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Marketing Your Service
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Jean Withers, Carol Vipperman
Marketing Your Service reveals the differences between designing a marketing plan for a product (a concrete item), and a service (an intangible). Skillfully explaining how to design, implement, and measure an innovative plan that is geared to the specific needs of a service business, this complete guide answers the questions and concerns of today ...
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All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits
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Garth Risk Hallberg, David Oglivy
A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a ...
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Direct Marketing Success: What Works and Why
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by
Freeman F Gosden
Direct marketing is a business of numbers. It is a complex and difficult business, but the numbers make it understandable. Since every advertisement, phone solicitation and mailing can be measured by the responses generated, certain formulae and principles can be established. Once you have the numbers, you not only can find out what happened, but ...
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Successful direct marketing methods
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by
Bob Stone
This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.
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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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Terrence A Shimp, Terence A Shimp
Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any ...
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Contemporary Direct & Interactive Marketing
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by
Lisa Spiller, Martin Baier
For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive ...
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