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1	Advertising Promotion, and Other Aspects of Integrated Marketing Communications more books like this by Terence A Shimp add to wishlist The eighth edition of Shimp's market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization ... see all copies from $7.87! new only from $25.76!
2	The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. more books like this by Dan S Kennedy add to wishlist More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this ... see all copies from $4.46! new only from $7.99! \| SVS
3	Be a Recruiting Superstar: The Fast Track to Network Marketing Millions more books like this by Mary Christensen add to wishlist Network marketing - also known as direct selling and multi-level marketing - has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their business by recruiting the right people. Written by a true network marketing superstar who personally signed over ... see all copies from $10.96! new only from $10.96! \| SVS
4	Being Direct: Making Advertising Pay more books like this by Lester Wunderman add to wishlist Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. ' see all copies from $1.99! new only from $2.85! \| signed copies \| first editions
5	Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications more books like this by Terence A Shimp add to wishlist The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. ... see all copies from $1.99! new only from $29.00! \| first editions
6	No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses more books like this by Dan S Kennedy add to wishlist Radical secrets of direct marketing players Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there. Dan and his elite team of ... see all copies from $4.60! new only from $8.16!
7	Successful Direct Marketing Methods: Interactive, Database, and Customer-Based Marketing for Digital Age more books like this by Bob Stone, Ron Jacobs, Johna A Greco, Jr. (Foreword by) add to wishlist For decades, "Successful Direct Marketing Methods" has helped marketers around the world understand and implement complex direct marketing tools and techniques. Now, world-renowned direct marketing experts Bob Stone and Ron Jacobs have completely updated and expanded this classic, bestselling resource. see all copies from $26.13! new only from $38.47! \| SVS
8	The New Direct Marketing: How to Implement a Profit-Driven Database Marketing Strategy more books like this by David Shepard Associates, David Associates Shepard add to wishlist Dramatically increase your sales with techniques to gather, store, and use customer information. Good customers are too valuable - and hard to find - for you to risk losing them. especially by being passive, indifferent, or indistinguishable from your competitors. "The New Direct Marketing, Third Edition", shows you how to combine database ... see all copies from $1.99! new only from $34.99! \| first editions
9	Successful direct marketing methods more books like this by Bob Stone add to wishlist This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media. see all copies from $1.99! new only from $9.42! \| signed copies \| first editions \| SVS
10	Direct Marketing: Strategy, Planning, Execution more books like this by Edward L Nash add to wishlist 'Practical know-how...' 'Somehow Ed Nash has managed to stay in the forefront of Direct Marketing developments. Given the magnitude of recent changes, that's not easy! This worthwhile book is up-to-date and readable as well. It remains an excellent source of practical know-how' - H. Robert Wientzen, President, Direct Marketing Association. ... see all copies from $1.99! new only from $25.22! \| signed copies \| first editions \| SVS
11 view cover	Direct Marketing Management more books like this by Mary L Roberts, Paul D Berger add to wishlist Written by a marketer/decision scientist team, this text explores all aspects of the discipline of direct marketing management - with a focus throughout on the best state-of-the-art practices and supporting research and theory. see all copies from $1.99! new only from $66.00! \| first editions \| SVS
12 view cover	The Power to Get in more books like this by Michael A Boylan, David McNally (Foreword by) add to wishlist Explains how anyone with something to present, in the office or everyday life, can identify who needs to get the message or information and how to get past personnel, executive secretaries, or other bureaucratic devices in the way. see all copies from $1.99! new only from $11.95! \| signed copies \| first editions \| SVS
13 view cover	Successful Direct Marketing Methods, Seventh Edition more books like this by Bob Stone, Ron Jacobs, H Robert Wientzen (Foreword by) add to wishlist This is the first book written on direct marketing, which is still the one that all the others are measured against. -0 Jim Kobs, Chairman and CEO, Kobs Gregory Passavant. see all copies from $2.43! new only from $33.51! \| signed copies
14 view cover	Do-It-Yourself Direct Marketing: Secrets for Small Business more books like this by Mark S Bacon add to wishlist This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial ... see all copies from $1.99! new only from $1.99! \| first editions \| SVS
15 view cover	Contemporary Direct & Interactive Marketing more books like this by Lisa Spiller, Martin Baier add to wishlist For courses in direct and interactive marketing. Learn to identify a firm's ideal customer and turn him into a life-long client. The Internet has made personal communication faster than ever, giving advertisers the opportunity to speak directly to their audience like never before. Spiller/Baier combines the theory of direct and interactive ... see all copies from $56.96! new only from $71.80! \| SVS
16 view cover	Now It's Your Turn for Success!: Training and Motivational Techniques for Direct Sales and Multi-Level Marketing more books like this by Richard Houghton, Janet Kelly add to wishlist This practical guide to MLM (multi-level marketing) and Network marketing describes the main distributor systems and pinpoints exactly what is needed to be successful in each. This industry-based training guide includes fundamental skills for new starters and also covers the more advanced skills of network building, leadership, duplication and ... see all copies from $1.99! new only from $2.48! \| SVS
17 view cover	The Complete Direct Marketing Sourcebook: A Step-By-Step Guide to Organizing and Managing a Successful Direct Marketing Program more books like this by John Kremer add to wishlist Offers over 70 template charts, forms and sample letters for immediate use for the direct mail campaign. In-depth coverage includes locating prime products; calculating costs and break-even points; obtaining the best printing and advertising values; how to design effective promotions; finding and testing lists; handling shipping delays and refunds ... see all copies from $1.99! new only from $19.99!
18 view cover	How to Market a Product for Under $500: A Handbook of Multiple Exposure Marketing more books like this by Jeffrey Dobkin add to wishlist This insider's guide to direct marketing shows small businesses how to create and implement a marketing campaign that chances are will be ten times more effective than anything they are already doing--at a lower cost. Covers how to develop direct marketing and direct mail campaigns, advertise in mail order catalogs, reach the best markets and more. see all copies from $4.96! new only from $63.02! \| signed copies
19 view cover	Response: The Complete Guide to Profitable Direct Marketing more books like this by Lois K Geller, Seth Godin add to wishlist Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus ... see all copies from $2.34! new only from $14.31! \| SVS
20 view cover	Streetwise Direct Marketing more books like this by George Duncan add to wishlist Streetwise is devoted exclusively to business topics. From writing business plans, to financing, to building Web site traffic, these books provide everything ambitious business professionals need. Business happens in the real world, not the classroom. Streetwise recognises this and delivers the goods - fast. No fluff. No wasted time. Just cutting ... see all copies from $1.99! new only from $3.44!
21 view cover	Uncommon Marketing Techniques more books like this by Jeffrey Dobkin, Michelle Axelrod (Editor), Edward M Moldt (Foreword by) add to wishlist With humor and insight, small business owner and marketing consultant Jeffrey Dobkin provides expert advice on how small business owners can reach their best market with alacrity and economy. He tells them how to avoid common mistakes, find the right market, create good marketing plans, write effective direct mail packages, and much more. see all copies from $3.27! new only from $3.36!
22 view cover	Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications more books like this by Terrence A Shimp, Terence A Shimp add to wishlist Now available in an exciting, eye-catching, four-colour text, Shimp's Advertising, Promotion and Supplemental Aspect of Integrated Marketing Communications 4/e fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications and advertising media selection than any ... see all copies from $1.99!
23 view cover	All Consumers Are Not Created Equal: The Differential Marketing Strategy for Brand Loyalty and Profits more books like this by Garth Risk Hallberg, David Oglivy add to wishlist A new conceptual approach to marketing practice from the vice president at Ogilvy Mather Direct which describes how to build a new kind of brand loyalty that leads to old-fashioned brand growth and increased profits without incremental marketing investment. Demonstrates how to create a database of high-profit consumers and use it to generate a ... see all copies from $1.99! new only from $4.88! \| signed copies \| first editions \| SVS
24 view cover	2,239 Tested Secrets for Direct Marketing Success more books like this by Denny Hatch, Denison Hatch, Don Jackson add to wishlist In this volume, over one hundred of the worl d''s leading direct mail authorities explain their time-teste d rules for every aspect of direct marketing, including tele vision, the Internet, letters, alternate media, and telemark eting. ' see all copies from $7.91! new only from $99.00!
25 view cover	Catalog Design: The Art of Creating Desire more books like this by Dianna Edwards, Robert Valentine add to wishlist Examining the lucrative, competitive and challenging world of catalogue design, this volume profiles some of today's most beautiful and controversial catalogues, including Neiman Marcus, Habitat, Martha by Mail, Banana Republic and Abercrombie & Fitch. It considers how the best catalogues forge emotional connections that make us not just ... see all copies from $1.99! new only from $4.63! \| first editions

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